10 E-Commerce Platforms for Creating Easy-to-Use Checkout Experiences

Navigating the world of e-commerce platforms can be daunting, but choosing the right checkout experience is crucial for business success. This comprehensive guide, informed by industry experts, highlights the top platforms that ensure a seamless transaction process for both vendors and customers. Dive into the nuances of conversion rates, security, and user-friendliness, and discover which platform aligns with your business needs.

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Recommending BigCommerce for Improved Conversion Rates

Our business utilizes BigCommerce as our eCommerce platform. Since transitioning from Shopify, we have observed an average increase of 2% in conversion rates. This improvement is primarily attributed to two key factors.

First, our checkout process has been streamlined into a single page, eliminating the need for customers to navigate through multiple steps. This simplification reduces friction and enhances the overall user experience.

Second, we have expanded our payment options beyond traditional credit card payments to include PayPal, Apple Pay, and Google Pay. These additional options provide greater convenience, making it easier for customers to complete their purchases seamlessly.

Together, these optimizations have significantly enhanced our checkout experience, leading to measurable improvements in conversion rates.

Jeff Michael, Ecommerce Business Owner, Supplement Warehouse

Kajabi Simplifies Checkout for Digital Products

We recommend Kajabi for creating a seamless and user-friendly checkout experience, especially for digital products, courses, and memberships. Kajabi’s built-in checkout system simplifies purchasing by offering one-click payments, secure transactions, and an intuitive, distraction-free design that keeps customers focused on completing their purchases.

We prefer Kajabi for some of our businesses because it integrates seamlessly with our email marketing and automation tools, allowing us to deliver digital products instantly while nurturing customer relationships post-purchase. The platform’s ability to handle subscriptions, payment plans, and upsells within the same checkout flow makes it easy to increase revenue without complicating the user experience. Using Kajabi ensures that our checkout process is efficient, branded, and optimized for conversions, resulting in a higher purchase completion rate and improved customer satisfaction.

Kristin Marquet, Founder & Creative Director, Marquet Media

Ecwid Offers Smooth, Eco-Friendly Checkout

We use Ecwid as our e-commerce platform, and it has been instrumental in creating a smooth and environmentally-conscious checkout experience. One of the standout features of Ecwid is its ability to integrate seamlessly into existing websites, making it simple for customers to shop without leaving the page. Additionally, Ecwid offers an option for a one-page checkout, which reduces cart abandonment by streamlining the purchasing process. After implementing this feature, we saw a 34.15% increase in completed transactions within three months. 

Another reason we prefer Ecwid is its compatibility with eco shipping solutions, allowing us to offer carbon-neutral shipping options to our customers. This aligns with our brand’s mission and helps us maintain our eco-friendly values while providing a hassle-free checkout. The combination of a smooth user experience and sustainable practices makes Ecwid a perfect fit for our business.

Swayam Doshi, Founder, Suspire

Shopify Optimizes Checkout for Better Conversions

One of the best e-commerce platforms for creating a seamless and user-friendly checkout experience is Shopify. Shopify provides a highly optimized checkout process designed to minimize friction and increase conversions. With features like one-click checkout, Shopify Payments, and multiple payment gateways, customers can complete their purchases quickly and securely. Additionally, the platform offers built-in support for digital wallets like Apple Pay, Google Pay, and PayPal, enhancing convenience for mobile and desktop users alike.

A key reason to recommend Shopify is its customizability and performance. Shopify Plus users can take advantage of Shopify Checkout Extensibility, allowing brands to modify the checkout flow with custom branding, upsells, and personalized elements. Even standard Shopify users benefit from features like automatic tax calculations, abandoned cart recovery, and fraud protection, all of which contribute to a smoother checkout experience. Furthermore, Shopify’s infrastructure ensures fast load times and reliable performance, reducing the chances of cart abandonment.

Another major advantage is Shopify’s security and compliance. It is Level 1 PCI DSS compliant, meaning transactions are encrypted and secure, protecting both customers and merchants from fraud. Shopify also provides built-in fraud detection tools and integrates seamlessly with third-party security solutions. Combined with its ease of use, scalability, and global payment support, Shopify remains the top choice for businesses looking to enhance their checkout experience and maximize conversions.

Priyanka Prajapati, Digital Marketer, BrainSpate

Simpler Streamlines Checkout with One-Click Process

One platform that helps me create a frictionless, easy-to-use checkout experience is Simpler. It focuses exclusively on the process, designed to be integrated into your existing e-commerce website, and works seamlessly across product pages, mini-carts, and the final page.

Simpler enables customers to complete transactions in seconds with a one-click process that minimizes the usual pain points, such as long forms or multiple steps that lead to cart abandonment.

It offers a code-free, plug-and-play setup with all major e-commerce platforms, making it an attractive option for merchants who want to upgrade their checkout without overhauling their entire site.

In addition to speeding up the checkout, it has features like integrated analytics and a loyalty scheme. These extra touches help increase customer retention and boost conversion rates.

In short, Simpler helps eliminate common frictions while being easy to integrate, making it a smart choice for any merchant looking to improve their conversion rates without switching to an entirely new e-commerce platform.

Peter Bryla, Senior Community Manager, Resume-Now

Amazon Pay Enhances Seamless Shopping Experience

Amazon Pay is my go-to e-commerce platform for creating an easy-to-use checkout experience. As a seller on Kate Backdrops, I prioritize providing my customers with a seamless and hassle-free purchasing process. Amazon Pay allows customers to complete their transactions using the information stored in their Amazon accounts, eliminating the need for them to enter their payment and shipping details repeatedly. This saves time and reduces the chances of errors or abandoned carts due to a complicated checkout process. 

Also, Amazon Pay offers fraud protection and customer support, providing a secure and trustworthy platform for both sellers and buyers. Overall, I highly recommend Amazon Pay as it enhances the shopping experience for our customers and helps us maintain a high level of customer satisfaction at Kate Backdrops.

David Zhang, CEO, Kate Backdrops

Stripe Ensures Secure and Fast Payments

Security and speed are non-negotiable for online payments, which is why we chose Stripe at Edumentors. Parents needed a secure and quick way to pay for tutoring services, and Stripe’s built-in fraud protection, fast processing, and simple checkout flow made all the difference. Before switching, some parents hesitated because of security concerns. After implementing Stripe’s trusted payment interface, refund requests dropped, and customer trust increased significantly. The takeaway? A checkout experience should not only be fast but also feel safe. People need confidence when making a payment.

Tornike Asatiani, CEO, Edumentors

Flodesk Checkout Reduces Cart Abandonment

I’ve been using Flodesk Checkout for almost 2 years. The single-page checkout process eliminates the frustration of multiple clicks and page loads, which helps reduce cart abandonment rates. The platform stands out for its clean, minimalist design that keeps customers focused on completing their purchase without distractions. Flodesk handles all essential features automatically, including tax calculations, multiple payment options, and order confirmation emails. 

The platform’s user-friendly customization tools allow business owners to match their brand aesthetics without needing technical expertise. While it’s particularly well-suited for small businesses and entrepreneurs selling digital products, its seamless integration with Flodesk’s email marketing tools makes it an especially valuable choice for existing Flodesk users.

Inge Von Aulock, Investor & Chief Financial Officer, Invested Mom

WooCommerce Requires Customization for Smooth Checkout

We really like WooCommerce as an e-commerce platform, but one area where it falls short out of the box is the checkout experience. The default add-to-cart and checkout flow can feel clunky and lacks the streamlined, high-converting experience that modern shoppers expect. This is where bespoke design and professional customization become essential to optimizing the checkout process, reducing friction, and increasing conversions.

To improve WooCommerce’s checkout functionality, there are several plugins that can help refine the experience. WooCommerce Fast Cart speeds up the process by allowing users to check out directly from the product page without unnecessary redirects. CartFlows is another powerful tool, helping to create high-converting checkout flows with one-click upsells and order bumps. For abandoned cart recovery, Retainful automates follow-ups to bring customers back to complete their purchases.

Ultimately, WooCommerce is a fantastic base platform because of its flexibility, but achieving a truly seamless checkout experience requires custom development and the right plugins. With the right setup, you can transform a basic checkout into a frictionless, high-converting process that enhances user experience and maximizes revenue.

Jm Littman, CEO, Webheads

PayKickstart Specializes in Smart Subscription Checkout

In my opinion, PayKickstart is the best e-commerce platform for creating a seamless checkout experience. It specializes in smart checkout for subscription businesses, offering features like automated failed payment recovery, dunning management, and dynamic pricing adjustments to maximize revenue retention. For instance, if a customer’s credit card is about to expire, PayKickstart will automatically update the payment information and prevent churn.

I appreciate its AI-powered optimization, which uses machine learning to test different elements of the checkout page and find the most effective combination for increasing conversions. This has helped us achieve an average conversion rate of over 13% on our subscription sales.

The platform also integrates with popular payment gateways and has multiple customization options, making it a versatile solution for businesses of all sizes. Its customer support is also top-notch, always ready to assist with any queries or issues that may arise.

Kevin Baragona, Founder, Deep AI

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