10 Feedback Tools for Collecting Customer Reviews

Curious about the best tools to gather authentic customer feedback? Discover invaluable insights from industry experts ranging from founders to Sales Operations Managers, each sharing their go-to solutions. The journey begins with why a founder recommends using Nector for genuine insights and concludes with a Sales Operations Manager’s preference for SurveyMonkey. Together, these experts provide ten actionable insights to elevate your customer feedback strategy.

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Implement Nector for Genuine Insights

To truly understand our customers and improve our services, we implemented Nector as our feedback tool for collecting reviews. This platform allows us to gather genuine insights directly from our clients, enhancing our commitment to eco-friendly practices. One successful example of this approach was during our recent product launch. 

By encouraging customers to leave feedback through Nector, we gained valuable input that highlighted areas for improvement, such as packaging and delivery times. We quickly addressed these concerns, resulting in a 30% increase in customer satisfaction scores within just three months. 

Our team values transparency and responsiveness, and Nector has helped us maintain open communication with our customers. This has not only strengthened our relationship with them but also boosted our brand’s reputation in the sustainability sector. By actively listening and making necessary adjustments based on real feedback, we’re proud to see our approach leading to measurable success and a loyal customer base.

Swayam Doshi, Founder, Suspire

Use Podium for Simple Feedback Collection

We’ve found great success using Podium for collecting customer reviews. It’s brilliantly simple to use, both for us and our customers—perfect for busy folks who don’t have time to fiddle with complicated systems. The app sends a text message to clients right after we’ve completed a job, making it easy for them to leave quick feedback while the service is fresh in their minds. We’ve seen a significant increase in the number of reviews since implementing Podium, which has really boosted our online reputation and helped us stand out in the crowded London market.

Lara Woodham, Director, Rowlen Boiler Services

Collect Real-Time Feedback with Feedier

The customer is king. According to Zendesk, around 80% of people say they don’t consider a brand that has more than one disappointing customer experience. Things start to roll when you put customer needs at the forefront. To do so, you require a good customer-feedback tool to collect reviews. For us, Feedier has worked like a charm. 

This experience-management solution lets you listen to the customer. It allows you to collect real-time direct and indirect feedback with the help of gamified forms, while enabling you to analyze your data with an intuitive and visual dashboard. We recommend it to all who want help collecting feedback and business data in one place, with easy-to-understand visual analytics and an easy-to-use dashboard.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Send One-Question Surveys with Delighted

We use Delighted because it allows us to send simple, one-question surveys at key moments in the customer journey. The beauty of this tool is how seamlessly it integrates with other platforms, making feedback collection a natural part of our workflow. It’s quick for the customer and provides deep insights into their experience without feeling intrusive.

Delighted is simple, and simplicity is key when you’re trying to get users to engage. People don’t have time to fill out lengthy surveys, so asking one key question at the right moment lets us understand how customers feel without overwhelming them. I recommend it because it balances ease of use with impactful insights, making it a perfect fit for any fast-moving company.

Mark McDermott, CEO & Co-Founder, ScreenCloud

Utilize Google Business Profile for Reviews

My favorite tool for collecting customer reviews is Google Business Profile. When it comes to local businesses, most people search on Google, so having a solid presence there is key. Your ranking on Google, or SEO, is influenced by a few important things: the number of reviews you have, how often you get new reviews, your average rating, and even the keywords your customers use in their reviews. All these factors can help your business show up higher in search results, which can make a big difference in attracting more customers.

Google Business Profile makes it really easy to collect reviews. They give you a short link that you can send directly to your customers. We also like to create QR codes that link to the review page, which makes it even simpler for people to leave feedback. The best part? It’s completely free, which is great for businesses on a budget.

Another reason I recommend it is that Google is starting to pull in reviews from other platforms like Yelp, Facebook, and more. This means you can make Google your main spot for collecting reviews, and then let the other platforms get integrated over time. This saves a lot of effort and helps keep all your reviews in one place.

Google Business Profile is a powerful tool because it’s free, easy to use, and essential for helping local businesses get noticed.

Joe Darragh, CEO, Pillar Digital Marketing Agency

Opt for Capterra’s Verified User Reviews

When I was choosing a feedback tool, I opted for Capterra because of its reputation for hosting verified and genuine user reviews. This verification process was crucial for me; it ensures that the feedback comes from real users who have truly experienced the product or service, providing a level of trustworthiness you don’t always find elsewhere. I appreciate how Capterra allows me to dive into a comprehensive comparison of various software tools, which is invaluable when I’m looking to make informed decisions based on what actual users are saying.

Using Capterra has greatly benefited my decision-making process. The platform’s wide recognition and the confidence I have in the authenticity of its reviews mean that I can rely on the feedback to gauge customer satisfaction and areas for improvement in software I’m interested in. It’s not just about reading reviews; it’s about understanding the market through a lens that’s been polished by honest customer experiences. This has not only saved me time but also potentially saved costs by pointing me toward solutions that truly meet my needs based on collective user insights.

Henry Timmes, CEO, Campaign Cleaner

Engage Clients with Typeform Surveys

One tool that we find incredibly effective for collecting customer reviews is Typeform. Its interactive and visually-appealing forms make it easy for clients to share their thoughts. The conversational style of Typeform’s surveys encourages more detailed and honest feedback, which is crucial for a remote-oriented recruitment agency. 

We recommend Typeform because it integrates seamlessly with our existing tools, allowing us to automate the feedback collection process. This integration helps us save time and ensures that no feedback is missed. Additionally, the data visualization features provide clear insights, making it easier to identify trends and areas for improvement. 

Using Typeform has significantly improved our understanding of client needs and satisfaction. The engaging format leads to higher response rates, giving us a more comprehensive view of our performance and helping us enhance our services continuously.

Lucas Botzen, Talent Acquisition Specialist & CEO, Rivermate

Leverage Yelp for Service Business Reviews

We have found success using Yelp to collect customer reviews for our HVAC company. I recommend Yelp because it’s a trusted platform specifically designed for service businesses. Many customers check Yelp for reviews before deciding to engage with a service provider, so being active on this platform is essential.

Yelp has allowed us to interact with reviewers, whether they leave positive or constructive feedback. This engagement shows potential clients that we care about our customers’ experiences and are dedicated to improving our services. The platform also offers valuable analytics, helping us track customer sentiment over time and adjust our strategies accordingly.

Ryan Camp, Owner & President, Harrington Air Conditioning

Gather Reviews with SurveyMonkey

As an expert in sales operations and CRM management, I highly recommend SurveyMonkey’s feedback tool. Over the past decade, I’ve used it to gather over 32,000 customer reviews across 15 companies, improving data accuracy by 24% on average.

SurveyMonkey makes the review process simple for customers by sending automated follow-up emails with a direct link to leave feedback. These emails have a response rate of 22% in my experience, far surpassing manual outreach. For example, one company saw review volume jump from 23 to over 300 in 6 months.

The tool also automatically syndicates reviews to major sites like Google and Facebook, saving my team over 5 hours per week. With review syndication, clients searching online see a business with an active, engaged customer base, building credibility and trust.

For example, one company’s poor online reputation was hurting sales until we implemented SurveyMonkey. Review volume climbed 195% in 3 months, and within 6 months, the company’s Google rating rose from 2.1 to 4.6 stars. As reviews and ratings improved, organic traffic grew 32%, closing rates increased 21%, and quarterly revenue jumped 54% year over year.

Ryan T. Murphy, Sales Operations Manager, Upfront Operations

Choose Trustpilot for Building Trust

As a marketer, I recommend using Trustpilot as a feedback tool for collecting customer reviews. While many are familiar with general survey platforms, Trustpilot stands out because it gathers feedback and builds trust through transparency.

One thing I really like about Trustpilot is its ability to integrate with various e-commerce platforms, which makes it an excellent choice for gathering ratings after a purchase. This integration can enhance the customer experience by prompting feedback immediately, increasing the likelihood of responses.

Additionally, Trustpilot offers a special tool, “TrustScore,” which allows businesses to showcase their credibility through a recognizable rating. This can significantly impact potential customers’ decisions, as they often look for social proof before making a purchase.

Ashot Nanayan, CEO and Founder I Digital Marketing Expert, DWI

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