10 Funnel-Building Tools for Creating Upsell Opportunities After Purchase

In the dynamic world of e-commerce, mastering the art of the upsell can significantly boost revenue. This article delves into the most effective funnel-building tools, equipped with insights from seasoned industry experts. Discover strategies to create compelling upsell opportunities that engage customers after their initial purchase.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

ClickFunnels Boosts Post-Purchase Upsells

When I first began focusing on boosting customer lifetime value for my SEO consultancy, I knew I had to create targeted upsell opportunities after the initial purchase. But the problem was, how do you build a seamless funnel that encourages customers to come back for more, without feeling too “salesy?” That’s when I turned to ClickFunnels, and it made a massive difference. 

I was running a campaign for an SEO audit package, and I knew that offering clients more services afterwards could be a great way to add value while increasing revenue. ClickFunnels helped me design a funnel where, immediately after a customer made a purchase, they were shown a relevant upsell offer, something like a discounted link-building package or a monthly SEO consultation. The beauty of it was that I didn’t have to rebuild the whole funnel from scratch each time; I simply added a new step for the upsell. 

What really stood out was the way ClickFunnels made the process feel natural. The upsell was positioned as a “special, one-time offer” right after the purchase, and the tool made it easy to show the value without overwhelming the customer. The automation worked seamlessly, and I could even set conditional logic, showing different offers depending on the customer’s previous purchases. 

By using ClickFunnels, I saw my average order value increase by around 30%, with very little additional effort. For any business leader looking to build an intelligent funnel that boosts post-purchase upsells, I highly recommend it. It’s a powerful tool that lets you create a smooth, non-intrusive journey that keeps customers coming back.

Martynas Siuraitis, SEO Consultant, The SEO Consultant Agency

Klaviyo Maximizes Revenue After Checkout

We use Klaviyo for building post-purchase upsell opportunities because of its powerful automation and seamless integration with e-commerce platforms like Shopify. Unlike generic email tools, Klaviyo allows us to create highly personalized upsell flows based on customer behavior and past purchases. 

For example, after a customer buys a guitar accessory from our store, Klaviyo automatically sends a follow-up email recommending complementary products—like a maintenance kit or extra strings—using dynamic product recommendations. What makes Klaviyo stand out is its data-driven segmentation and A/B testing features, which help fine-tune upsell offers for better conversions. Since implementing it, we’ve seen an increase in repeat purchases, making Klaviyo an essential tool for maximizing revenue after checkout.

Xin Zhang, Marketing Director, Guyker

Kajabi Simplifies Upsell Creation

Kajabi is our go-to funnel-building tool for creating upsell opportunities after a purchase. Its built-in automation features make it so effective, which allows us to trigger personalized upsells and one-click order bumps based on customer behavior. For example, after someone buys a PR template or branding course, we can immediately offer them a higher-tier service, exclusive coaching, or a complementary product without disrupting their buying experience.

We prefer Kajabi because it eliminates the need for third-party integrations and keeps everything in one platform—checkout, upsells, memberships, and email automation-streamlining the process. Unlike traditional funnel tools that require complex workflows, Kajabi makes it easy to customize upsell offers in real-time, A/B test different pricing structures, and track conversion data. For digital products, coaching programs, and membership-based businesses, it’s an invaluable tool for maximizing revenue per customer without complicating the buying journey.

Kristin Marquet, Founder & Creative Director, Marquet Media

Kartra Elevates Checkout Experience

A funnel-building tool is quite impressive in creating upsell opportunities after a purchase. I usually prefer a tool like Kartra due to its comprehensive set of features, such as robust email automation and dynamic checkout pages. The ability to easily set up dedicated upsell sequences based on customer purchase data makes it stand out from others.

The key factors that I consider for choosing Kartra are:

• Dynamic Checkout page feature: It allowed us to elevate the checkout experience with the upsell options displayed directly at the point of purchase, making it convenient for customers to add additional items to the cart.

• Multiple Upsell Funnel Options: It also lets you create different upsell sequences for various customer segments, optimizing your strategy for maximum impact.

• Advanced Email Automation: You can craft targeted email sequences to present relevant upsell offers to customers after their initial purchase, depending on the specific product or service they bought.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Zipify Increases Average Order Value

So, I prefer Zipify OneClickUpsell for post-purchase upsells, especially for Shopify stores. One of my eCommerce clients in the home goods space saw a 37% increase in average order value simply by offering relevant add-ons immediately after checkout. It was a big winner.

What makes it effective is that it presents upsell offers without disrupting the checkout flow. Since the customer has already purchased, there’s no friction. Seamless.

Modestas Mankus, Founder, Dusty Mag

ThriveCart Enhances Customer Experience

ThriveCart is a tool that helps me create upsell opportunities after a purchase. It allows me to maximize revenue, order bumps, and downsells without requiring customers to re-enter payment details. This seamless process improves conversions and enhances the customer experience.

Its lifetime pricing model eliminates the need for recurring subscription fees, making it a cost-effective option for businesses looking to scale their sales funnels without ongoing expenses. Additionally, it integrates with major payment processors, email marketing platforms, and membership sites, ensuring smooth automation.

The built-in A/B testing functionality allows users to upsell offers by experimenting with different variations. This data-driven approach helps refine strategies and maximize customer lifetime value. ThriveCart also includes an affiliate management system, making it a well-rounded solution for businesses looking to expand their reach.

Ultimately, I recommend ThriveCart because of its simplicity, affordability, and powerful features. It offers a straightforward user experience while still providing advanced tools to increase sales. Its ability to create high-converting upsell funnels for digital or physical products makes it a valuable asset.

Peter Bryla, Senior Community Manager, Resume-Now

CartHook Drives Eco-Friendly Upsells

CartHook emerged as the most effective post-purchase upsell tool for our company. We implemented it to showcase complementary eco-friendly items right after customers completed their initial purchase. For example, when someone bought our bamboo cutlery set, CartHook presented a special offer for matching bamboo straws or napkins at a 15% discount. This strategic placement led to a 37% acceptance rate on upsell offers, compared to just 12% with our previous email-based approach. 

The platform’s one-click purchase feature made it incredibly simple for customers to add items, resulting in a 29% increase in average order value. What made CartHook particularly valuable was its ability to create custom funnels based on product categories and purchase history. This targeted approach helped us maintain a 43% conversion rate on relevant upsells while strengthening our mission of reducing single-use plastics through bundled sustainable products.

Swayam Doshi, Founder, Suspire

FunnelKit Captures Post-Purchase Sales

FunnelKit is the tool I use for creating upsell opportunities after a purchase. It integrates seamlessly with WooCommerce, offering a straightforward way to set up one-click upsells that appear right after a customer completes their initial transaction. This feature is particularly useful because it captures the customer while they’re still in a buying mood. FunnelKit also allows for dynamic order bumps at checkout, which can be tailored based on the customer’s current cart, further enhancing the potential for increased average order value.

I prefer FunnelKit due to its user-friendly interface and extensive customization options. The platform provides high-converting templates that are easy to adapt to my brand’s style, ensuring that the upsell pages look professional and engaging. Moreover, FunnelKit’s support system and community are invaluable; they offer quick responses and helpful tips which have been crucial when scaling or troubleshooting my sales funnels. The combination of these features with the ability to track performance through detailed analytics makes FunnelKit an effective choice for maximizing post-purchase sales.

Henry Timmes, CEO, Campaign Cleaner

FluentCRM and CartFlows Improve Repeat Purchases

We use FluentCRM and CartFlows to create upsell opportunities after a customer has completed a purchase. Their tight integration with WordPress and WooCommerce makes it easy to design a seamless flow that does not disrupt the user experience.

When a customer orders a fragrance, CartFlows triggers a post-purchase funnel that recommends a complementary perfumed candle or diffuser. FluentCRM then follows up with targeted emails for future offers.

We have seen an increase in repeat purchases and a noticeable rise in average order value. My advice is to choose tools that align well with your existing platform, ensuring a smooth transition from sale to upsell.

Huib Maat, in-House Perfumer, Pairfum London

Keap Personalizes Post-Purchase Upsells

I swear by Keap for creating upsells after a purchase. It’s an all-in-one CRM and marketing automation tool that takes the customer on a journey from initial contact to follow-up and beyond. What sets it apart is it can trigger personalized upsells based on customer actions and integrate with your existing workflows.

One of my favorite features is the ability to set up post-purchase sequences. If a customer buys a product, Keap can send follow-up emails with upsell recommendations or even offer discounts on related products. It feels natural to the customer, as the offers are based on what they’ve already shown interest in, not pushy or out of the blue.

I also love the segmentation and tagging system Keap uses. By tracking customer behavior and preferences, I can create super-specific segments and design upsell strategies for each one. For example, if a customer buys a mid-tier product, Keap can trigger an offer for a premium version or related service in a follow-up email. Being able to fine-tune these upsell campaigns based on user data is so much more effective than traditional methods.

Another reason I like Keap is that the interface is so easy to use. For someone who’s not a tech expert, setting up these automated workflows, customer segments, and upsell strategies is surprisingly simple. I can focus on the creative side of the upsell—crafting the perfect offer—and Keap will handle the automation so nothing falls through the cracks.

In short, Keap is a great tool for upsells after purchase because it combines automation with personalization. It’s flexible enough to build customer journeys that feel thoughtful, not transactional, and that’s what drives conversions.

Soubhik Chakrabarti, CEO, Canada Hustle

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!