10 Social Media Tools for Tracking Performance Metrics Effectively

Like the navigator of a ship relying on a sextant to chart unknown waters, social media professionals depend on cutting-edge tools to navigate the vast digital marketing landscape. In this post, insights from renowned industry leaders such as a co-founder and CEO and a Marketing Manager are featured, offering a comprehensive response to the question: which social media tool is most effective for tracking performance metrics? Discover how experts use SocialPilot and Keyhole, along with 10 other expert recommendations.

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Utilize SocialPilot Analytics

As a tech CEO, my top pick is SocialPilot. It’s a versatile tool that provides comprehensive insights into our social media performance. Real-time analytics and reporting features make monitoring and tweaking strategies a breeze. SocialPilot allows our team to collaborate effectively, streamline our campaign efforts, and consistently hit our targets. Its user-friendly interface and cost-effectiveness make it a top-notch tool for businesses to optimize their social presence.

Abid Salahi, Co-founder & CEO, FinlyWealth

Track Metrics With ContentStudio

I like using ContentStudio to track performance metrics most effectively. It provides comprehensive insights across multiple platforms, making it easy to monitor engagement, reach, and audience behavior all in one place. The interface is intuitive, and it offers powerful analytics that help me adjust strategies in real time. I recommend it because it simplifies the tracking process and ensures that I can stay on top of key metrics to optimize social media efforts effectively.

Sam Bahreini, Founder & CEO, Konstellate

Track Analytics With LATER

One platform that I have used with two companies is called LATER. This platform is pretty affordable compared to other platforms and analytical-tracking platforms out there. It’s been a reliable source of tracking our analytics across multiple platforms for the past four years. You’re able to access all information on the different platforms and schedules. 

The platform has also been slowly evolving over the past couple of years. They have added a section where you can find and collaborate with influencers and people who like your brand and products. Not to mention, they have an outstanding blog section where they have answers and insights to many questions you may come across in the social media world and marketing in general. They have platform-specific questions to blogs about what songs are trending on Instagram. 

Even if you find that LATER isn’t for you, I highly recommend finding a platform similar to this one that can help you save time and stop you from searching in the app for certain analytical information.

Lindsey Wolf, Marketing Manager, SportingSmiles

Use HubSpot For Business Growth

We use HubSpot’s analytics tools to track our social media performance because it ties our efforts directly to business and revenue growth.

Its expansive graphs and visuals break down metrics like audience engagement, session lengths, and impressions across all channels. This all-in-one platform provides insights into the entire customer journey, not just social media stats.

By understanding which marketing tactics are working and how they’re impacting our bottom line, we can make more informed decisions moving forward.

Matias Rodsevich, Founder & CEO, PRLab

Analyze Metrics With Google Analytics

Google Analytics has been essential for tracking key metrics and optimizing client campaigns. GA provides data on traffic sources, conversions, and ROI that inform decisions to improve results.

For a B2B software client, GA showed paid search driving 60% of traffic but only 10% of conversions. We optimized their landing pages and increased conversions by 35% the next month. We regularly review metrics like customer-acquisition cost and lifetime value to ensure positive ROI for clients.

GA also gives insights into customer demographics and behaviors. For an e-commerce client, GA showed higher bounce rates for mobile users. We redesigned their site for mobile, increasing mobile transactions by over 50% and revenue by 30% the following quarter.

GA is invaluable for gaining actionable insights to boost growth, engagement, and ROI. For any business looking to understand key metrics, I highly recommend Google Analytics.

Alexander Palmiere, Founder & CEO, Refresh Digital Strategy

Improve Results With Buffer

Tracking performance on social media takes specialized software. I’ve found Buffer to be invaluable for monitoring key metrics across platforms and improving results.

Buffer provides real-time analytics showing impressions, engagements, and click-through rates for social posts. I analyze these to determine which content resonates most with our audience so we can refine future posts. For example, when we tested different types of images in Facebook posts, Buffer showed photos of team members engaged with clients performed over 50% better. We now feature more of these.

Buffer also tracks when viewers are most active on each network. We schedule content to match peak times, which lifts engagement. On Twitter, our mid-day posts see 15-20% higher click-through rates. By posting consistently at optimal times, we’ve grown our social following over 40% this year.

Finally, Buffer tracks popular hashtags, handles, and topics of discussion related to our industry. We incorporate trending content, which helps position us as thought leaders. Mentioning influencers or hot news also boosts impressions as people search those terms. Our social referral traffic is up 32% by optimizing for trending topics.

For any agency looking to strengthen social results, I highly recommend Buffer. Their analytics provide actionable insights to maximize your efforts. Our social traffic and sales leads have grown substantially since adopting this tool.

Jay Owen, CEO, Business Builders

Track Metrics With Sprout Social

For effectively tracking performance metrics on social media, I highly recommend Sprout Social. This tool excels in providing comprehensive analytics across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn, all from a single dashboard.

One of its standout features is the reporting functionality, which allows you to generate detailed insights into key performance indicators (KPIs), such as impressions, engagement, and audience demographics. This capability is invaluable for showcasing the ROI of your social media efforts to stakeholders.

Sprout Social also offers excellent social-listening tools. You can monitor brand mentions and track industry trends, allowing for real-time adjustments to your content strategy based on audience feedback.

The user interface is intuitive, making it accessible even for team members who may not be very tech savvy. Additionally, it includes competitor-analysis tools that help you benchmark your performance against industry rivals, identifying areas for improvement.

Lastly, Sprout Social continually updates its features based on user feedback, ensuring you have access to the latest tools for tracking performance effectively. Overall, Sprout Social provides the insights needed to align social media strategies with business goals, driving better results.

Nikhil Bharath Kumar Induri, SEO Specialist, Branding Experts

Track Metrics With Hootsuite

We rely on Hootsuite for effectively tracking social-media performance metrics. It’s a tool we recommend for several compelling reasons:

• Comprehensive Dashboard: Hootsuite offers a centralized dashboard that lets us monitor all our social-media accounts in one place. This makes it easy to track performance metrics such as engagement rates, follower growth, and post reach across different platforms like Facebook, Twitter, Instagram, and LinkedIn.

• Customizable Analytics: The platform provides customizable reports that allow us to focus on the metrics that matter most to our clients. Whether it’s tracking the success of a specific campaign or understanding long-term trends, Hootsuite’s analytics tools help us create detailed, actionable reports.

• Real-Time Insights: Hootsuite provides real-time data, which is crucial for making quick decisions. This feature enables us to respond to audience interactions promptly and adjust our strategies on the fly to maximize engagement and reach.

• Team Collaboration: With its team-collaboration features, Hootsuite allows multiple team members to access and manage social-media accounts efficiently. This ensures that our entire team stays aligned with campaign objectives and can contribute to performance tracking and analysis.

For a client in the travel industry, utilizing Hootsuite helped us track the performance of a multi-platform social-media campaign aimed at boosting off-season bookings. By setting up specific KPIs and using Hootsuite’s analytics, we were able to identify which types of content (e.g., videos, user-generated content) performed best.

This insight led to a strategic pivot that emphasized high-engagement content types, resulting in a 30% increase in off-season inquiries and bookings. The ability to quickly assess and adapt based on real-time data was key to the campaign’s success.

In summary, Hootsuite’s comprehensive features and user-friendly interface make it an effective tool for tracking social-media performance metrics. Its capabilities allow us to manage and optimize our clients’ social-media strategies efficiently, ensuring we deliver strong results.

Josh Matthews, Director, LogicLeap

Optimize Campaigns With Agorapulse

As a digital marketer, I love using social media analytics tools like Agorapulse to track key metrics across platforms. Their reporting dashboard shows me engagement rates, traffic sources, and conversions so I can optimize campaigns.

For a client’s social media ads, Agorapulse revealed a high cost-per-click but low conversion rate. I adjusted targeting and creative, cutting the CPC by 61% and boosting monthly revenue 29%.

Agorapulse also showed posts with images got 3X more likes and comments. Now we A/B test visuals to find what resonates on each channel.

The tool’s Slack alerts notify me of spikes, so I can respond fast. For businesses seeking better social ROI, I highly recommend Agorapulse. Its custom reports and automation provide insight to genuinely connect with your audience.

Josh Hook, Agency Owner, Hook’d IT Up

Track Performance With Keyhole

My favorite social-media dashboard for tracking performance is Keyhole. It’s most interesting, though, because of the fact that it uses a lot of hashtag and keyword tracking across different platforms. Not just on your brand’s pages but also how your posts are doing on bigger conversations online. So you’ll not only understand your engagement but what kind of response your messaging gets in relation to popular issues or campaigns.

The reason why I suggest Keyhole is that it gives you real-time engagement data as well as competitive analysis. For instance, if you’re running a campaign on certain hashtags, Keyhole will let you know how your hashtags are doing against your competitors and also audience opinion. This allows you to change strategy as needed and make the most of what is working or pivot away from what isn’t. It’s an effective way to not only get at the “what” but also the “why” of your social-media performance and help see the full picture of your impact.

Jason Stelle, Head of SEO, Filterbuy

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