10 Tools for Creating Landing Pages for PPC Campaigns

Are you struggling to choose the right tool for creating landing pages for your PPC campaigns? Hear from top experts like a Digital Marketing Consultant and Director of PPC who share their insights in this comprehensive guide. Discover why the flexibility of Beaver Builder is recommended and wrap up with understanding why Unbounce is favored for B2B campaigns. This article features insights from ten experts to help you make an informed decision.

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Use Beaver Builder for Flexibility

For creating PPC landing pages, I use the Beaver Builder theme for WordPress. It’s my go-to tool because it offers a ton of flexibility in A/B testing. I can easily save sections from existing pages and drag them into place on new landing pages, which significantly streamlines the build and optimization process.

To optimize landing pages for conversions, I then use Microsoft Clarity for analytics. Being able to watch actual visitor interactions through session recordings has proven invaluable for optimizing conversion rates. This direct insight into user behavior helps me make data-driven decisions about both the page layout and the sales copy and page content.

Chris Rossi, Digital Marketing Consultant, Attorney Sluice

Keep LPs Within Original Website

I prefer to keep the LPs within the original website—what is a website but a collection of landing pages?

Steele Walster, Director PPC, Yikes!

WordPress with Elementor Pro for PPC

I’ve extensively tested various landing page tools, but I keep coming back to WordPress with Elementor Pro for our PPC campaigns. Last month, we created a SaaS demo page that converted 34% better than our previous template, mainly because of how quickly we could A/B test different layouts and forms. While there are fancier options out there, I find WordPress’s flexibility and SEO-friendly structure, combined with my custom-developed plugins, gives us the control we need without overcomplicating things.

Joshua Odmark, CIO and Founder, Local Data Exchange

Choose Leadpages for User-Friendly Design

I definitely suggest checking out Leadpages for your PPC landing pages. It’s super user-friendly and flexible, making it perfect for marketers who want to whip up high-converting pages without needing to know any code. The drag-and-drop editor is really straightforward so that you can customize things quickly, and there are tons of templates designed for various industries and campaign objectives. Plus, with A/B testing built-in, you can tweak your pages for maximum effectiveness. 

Furthermore, it seamlessly connects with well-known platforms such as Google Ads, Facebook, and email marketing tools, enabling effortless monitoring and improvement of your PPC strategies. Crafting mobile-friendly and quick-loading landing pages greatly enhances user experience and boosts conversion rates, making it a top choice for PPC campaigns.

Fahad Khan, Digital Marketing Manager, Ubuy India

Landingi for Google Ads Copy

I’ve had great success using Landingi because it lets me quickly match my landing pages with my Google Ads copy without needing a developer. After testing several tools, I found their drag-and-drop builder and mobile-responsive templates help me achieve 15-20% better conversion rates compared to my old generic landing pages.

Itamar Haim, SEO Strategist, Elementor

Understand Core Elements of Landing Pages

This question is challenging because there are so many tools available today, and the best choice often depends on your specific needs and goals. Instead of focusing solely on the tool, it’s crucial to understand the core elements that make a landing page effective. Regardless of the platform, most modern tools incorporate AI generators to streamline the process, from pulling images to structuring layouts. 

When creating a landing page, prioritize the psychology of eye movement, valuable real estate, and content placement. These elements determine how users interact with your page and ultimately convert. For instance, knowing where to position call-to-action buttons or key information can significantly influence engagement.

Personally, I use Go High Level and its new AI-powered landing page generator, combined with a proprietary structure I’ve developed for clients. This approach ensures consistency and effectiveness across campaigns. However, creating a landing page is only part of the equation. To ensure success, you must also consider:

• SEO Optimization: Target a specific keyword for the page and ensure your meta descriptions, headers, and content are aligned.
  
• Link Building: Integrate internal and external links to high-domain authority pages for better ranking.

• Automation: Use tools to capture leads effectively and nurture them through email sequences or CRM workflows.

• User Experience (UX): Make navigation intuitive and mobile-friendly.

If you’re unsure where to start, I recommend Go High Level, as it offers a combination of simplicity, flexibility, and powerful features for PPC campaigns. However, the most critical factor is to invest time in understanding how users make decisions on the screen—this knowledge will inform the structure and design of your page, regardless of the tool you use.

Robert Hill, Marketing Director, Bullmight

ClickFunnels for Efficient A/B Testing

The tool I use to create landing pages for PPC campaigns is ClickFunnels. I recommend it because its A/B testing features are faster and more efficient than other platforms. Unlike tools that require exporting data or switching between apps to analyze results, ClickFunnels integrates A/B testing directly into its dashboard. In one campaign, we tested two versions of a landing page, and within five days, the optimized version boosted our conversion rate from 22% to 34%. This level of efficiency saves time and delivers results much quicker compared to other tools I’ve used.

Mushfiq Sarker, Chief Executive Officer, LaGrande Marketing

Shopify Page Builder for PPC

I’ve had great success using Shopify Page Builder for our PPC landing pages—it lets me quickly test different layouts and I love how seamlessly it integrates with our existing Shopify stores. After trying several tools, I found its drag-and-drop interface saves our team hours of development time while still giving us the flexibility to create conversion-focused pages that match our clients’ branding.

Joshua Uebergang, Founder, Digital Darts

Instapage for Versatile Landing Pages

For our social media clients, I’ve found Instapage to be incredibly versatile across our 30+ industries. The drag-and-drop builder saves us a ton of time when creating multiple variations for different audience segments, and we can quickly duplicate successful templates. What really sold me was how easy it is to create mobile-responsive pages—essential since about 70% of our traffic comes from phones.

Macy Troyer, Owner, Goaldy

Unbounce for B2B Campaigns

Unbounce. Often when we are creating paid media campaigns, especially for B2B clients, their websites are poorly geared for conversion and require a complete CRO and messaging overhaul, this can often be paired with tracking issues. Unbounce allows us to quickly build on-brand, visually appealing and high converting landing pages for our clients in a matter of days using built in blocks. 

The suite of integrations allows us to implement accurate tracking for conversions and reporting using GA4 and we can feed verified leads back to clients via HubSpot/Klaviyo easily. Perhaps the best feature is A/B Split testing which allows us to continuously optimize the copy for maximum results. The cost of the platform is low for the value it provides, we could not operate our agency without it!

Byron Marr, Founder, ProfitSpring

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