11 Example of How a Mobile App Elevated Our Brand’s Customer Engagement

Exploring the transformative power of mobile technology, we gathered insights from CEOs and digital marketing experts on its impact on customer engagement and sales. From personalized product recommendations that boost sales to leveraging social sharing features for organic growth, here are eleven real-world examples these leaders have shared.

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Personalized Product Recommendations Boost Sales

Our mobile application was made with the intention of providing seamless and tailored experiences to our customers. It has changed everything about the way we reach out to people. There’s one case in particular that really stuck with me as a demonstration of just how much this app can drive both engagement metrics up and numbers through the roof.

Last year, we introduced a new feature on our app that allowed users to get personalized product recommendations based on what they’ve bought before and what they look at while on it. The idea behind implementing this was simple; we wanted our clients to find value in shopping here often enough so their next purchase is not too far off, but also to make it easy for them by suggesting things they were likely already interested in somewhere along the line.

We saw incredible results from these changes. In just under six months after launching this update, there had been such an impressive increase in customer involvement statistics recorded: average time spent per session grew by thirty percent (30%), showing that users were more willing or able to engage further within the same visit, but most importantly overall; repeat buys shot up twenty-five percent (25%), which meant there were now many shoppers coming back time and time again.

David Sinclair, CEO, 4Freedom Mobile

Targeted Push Notifications Increase Conversions

I’m thrilled to share how our mobile app has boosted customer engagement and sales. One key example is our personalized push-notification feature. Imagine a customer who browsed for a new camera on our app but didn’t complete the purchase. 

We can send them a timely notification reminding them about the camera they viewed, highlighting its features, and maybe even offering a discount. This re-engagement strategy has led to a significant increase in add-to-cart rates and conversions compared to website-only browsing. The convenience of the app, combined with targeted promotions, keeps customers coming back for more.

Fahad Khan, Digital Marketing Manager, Ubuy India

CRM App Accelerates Real Estate Sales

At Zibtek, one specific example of how a mobile app significantly improved customer engagement and sales was through the deployment of a customer relationship management (CRM) mobile app for one of our clients in the real estate sector. The app was designed to provide real-time updates to sales agents on new property listings, client inquiries, and other critical sales-related information. This mobile solution enabled agents to respond more quickly to client needs and stay updated on the go, which was essential for maintaining high engagement levels in a fast-paced market.

The introduction of this app not only improved operational efficiency but also enhanced the overall customer experience by reducing response times and personalizing client interactions. Sales increased as agents were able to handle inquiries and close deals faster, demonstrating the power of mobile applications in transforming business operations and boosting sales performance.

This strategic use of mobile technology highlights how effective mobile apps can be in enhancing engagement and accelerating business processes, providing a competitive edge in today’s digital marketplace.

Cache Merrill, Founder, Zibtek

Healthcare App Enhances Practice Management

In today’s mobile-first world, a user-friendly app is essential for reaching a wider audience. At CarePatron, we prioritize providing our platform in a format that seamlessly integrates into our clients’ workflows.

Developing our app has demonstrably enhanced accessibility. This has led to a steady growth in our user base, with healthcare practitioners embracing the app’s convenience. The app streamlines practice management tasks, allowing them to focus on what matters most: delivering exceptional patient care.

Jamie Frew, CEO, Carepatron

Customizable Athleisure Wear Spurs Engagement

We developed a mobile app that allowed customers to customize their athleisure wear directly from their smartphones. This app included features like a design tool, real-time previews, and the ability to share designs on social media. 

The convenience and fun of this interactive platform led to a 40% increase in engagement and a 25% uplift in sales, as customers enjoyed the personalized and shareable aspects of their shopping experience.

Nicolas Krauss, Founder and CEO, dasFlow Custom Sublimation Apparel

AR Feature Drives Fashion App Sales

One specific example from CodeDesign involves the development and deployment of a mobile app for a fashion retail client that significantly improved customer engagement and boosted sales. The app included a feature called “Style Me,” which used augmented reality (AR) to allow users to see how clothes would look on them virtually before making a purchase.

This AR feature addressed a common hesitation point for online apparel shopping—uncertainty about fit and appearance. By enabling users to visualize themselves in outfits via their mobile devices, the app effectively reduced this barrier, leading to more confident purchase decisions. As a result, the app not only drove an increase in online sales by 20% within the first six months of launch but also enhanced user engagement rates. Customers spent longer sessions on the app experimenting with different styles, which also increased the likelihood of discovering and buying additional items.

This strategy was effective because it leveraged technology to enhance the shopping experience, making it interactive, fun, and personalized, thereby aligning perfectly with consumer desires for convenience and confidence in e-commerce transactions.

Bruno Gavino, Founder and CEO, CodeDesign

Project Tracking App Fosters Client Involvement

When we developed our app at Webvizio, it transformed how clients interacted with their projects. The app’s intuitive design allowed customers to track progress effortlessly, make real-time comments, and approve stages on the go. 

This level of involvement increased our engagement metrics by over 40% and dramatically reduced project turnaround times. Clients felt more connected and in control, directly boosting their satisfaction and loyalty, which, in turn, spurred repeat business and referrals—a clear win for our customer-centric approach.

Dan Ponomarenko, CEO, Webvizio

Insurance App Elevates Client Engagement

At Dundas Life, launching our mobile app fundamentally changed how we engage with clients. The app’s intuitive design and instant-quote features meant that users could access insurance advice on the go, leading to a 40% increase in engagement and higher conversion rates.

 It wasn’t just about making transactions easier; it was about providing a tool that equipped our customers with the knowledge they needed to make confident insurance decisions, enhancing both trust and satisfaction.

Gregory Rozdeba, CEO, Dundas Life

App Gamification Encourages Brand Interaction

Gamification within our app was a key driver of engagement and retention. Customers could earn rewards points, unlock exclusive content, and enter contests through various app activities. 

This incentivized them to keep interacting with our brand regularly. The healthy competition and sense of achievement increased their emotional investment in our products.

David Wilfong, Founder and CEO, DavidWilfong

AI-Driven App Boosts Healthcare Engagement

One example involves a healthcare technology client who launched a mobile app to enhance customer engagement and sales. The app integrated a knowledge graph and artificial intelligence features that allowed users to find relevant information related to their search queries. This immersive experience significantly increased user interaction, leading to a 30% uptick in app engagement and a 20% increase in leads within the first six months post-launch. 

Additionally, the app featured personalized push notifications based on user behavior and preferences, further boosting customer retention rates and proving the power of tailored, technology-driven marketing strategies.

Michael Pettifer, Digital Marketing Specialist, Modera

Social Sharing Feature Spurs Organic Growth

In-app social sharing was huge for us. With a simple tap, customers could showcase their purchases on platforms like Instagram, amplifying our brand visibility. This user-generated content provided powerful social proof that organically attracted new customers. Viral moments on social media translated into measurable spikes in app downloads and revenue.

Tyler Hall, CEO, IPTV Wire

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