11 Heat Mapping Tools for Tracking Website Behavior

Curious about the best tools to heat map your website and why industry experts swear by them? In this post, insights from a Founder and CEO and a Co-Founder reveal top recommendations and their benefits. We kick off with why one expert champions Microsoft Clarity, and wrap up with the unique advantages of Lucky Orange. With 11 expert insights, dive in to discover the most effective heat mapping tools for your needs.

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Recommend Microsoft Clarity for User Insights

I’ve used many heat-mapping tools over the years for my own business and the hundreds of websites I’ve built for clients, but recently, I’ve become a big fan of Microsoft Clarity. 

It’s simple, intuitive, and easy to use while offering valuable insights through features like session recordings, heatmaps, rage clicks, and dead clicks. I now recommend it to all of our clients as soon as their website goes live.

It’s incredibly effective for analyzing user behavior—helping us understand how visitors navigate, where we’re losing them, what they’re clicking on, and ultimately why they convert (or don’t).

For example, we recently noticed prospects were abandoning a form just before submitting it. Using Clarity, we identified the confusion, made quick adjustments, and saw a significant increase in the conversion rate.

Nirmal Gyanwali, Founder and CEO, WP Creative

Use Plerdy for Real-Time Website Data

I’ve found Plerdy’s heatmap tools incredibly helpful. We used their clickmap to see which parts of our landing page got the most clicks, which showed us our call-to-action buttons weren’t working well. After moving them, we saw 30% more sign-ups in a month. Plerdy’s scroll map also helped us place content better. It’s easy to use and gives real-time data, which has made our decision-making faster and more effective.

Ryan Doser, Co-Founder, AI Insider Tips

Glassbox Offers Comprehensive User Behavior Analysis

Heat-mapping tools are essential, as they offer visual data about user behavior. Different colors indicate how users interact with specific elements on a page. We use Glassbox, which helps us manage our website and app. It provides in-depth analysis, which is important for optimizing user experience and improving customer satisfaction. The main reasons why I’m suggesting it are given below:

It displays all interactions and relevant metrics in a single view.

It helps you delve into individual user sessions to validate your findings.

It lets you compare user behavior on different time frames, audience segments, and even A/B test variants.

Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand

Mouseflow Provides Detailed User Session Videos

We’ve really liked using Mouseflow to heat-map our site, and I recommend you give it a try. It is like a heat map plus session-record app. I also like that you get flat heat maps, but not only that, you can also watch videos of actual user sessions. This means we not only know where users are clicking/sharpening in real time, but also how they are exploring the site. It is like seeing over someone’s shoulder as they access the site. That gives us far more information than the traditional heat map would.

But the feature that sold me most on Mouseflow was its insight about the customer. It indicates locations where users have quit, for example, when hitting in multiple attempts and awaiting response or when giving up. Such specificity has enabled us to determine not just which areas of the site are getting ignored but why. Then we can implement a specific modification, such as changing the design, making it more intuitive or faster to load, so we can always keep itching to improve the user experience in useful ways.

Alex LaDouceur, Co-Founder, Webineering

VWO Identifies and Fixes Interaction Issues

We use VWO’s AI-powered heat-map tool to see how people interact with websites. It’s really useful for spotting problems early. For one client, we found that visitors were clicking a button that didn’t work. By fixing this, we lowered the bounce rate by 20% and got 15% more conversions. VWO also follows privacy laws, which is important. Overall, it’s a great tool that helps us make websites better for users.

Josiah Lipsmeyer, Founder, Plasthetix

Crazy Egg Enhances User Engagement Tracking

At LogicLeap, we use Crazy Egg for heat-mapping our website. Crazy Egg is a well-established tool that provides comprehensive insights into user behavior through its heat-map capabilities. It allows us to see exactly what users are interacting with on our web pages, which elements they are ignoring, and how they navigate through our site. This information is crucial for optimizing user experience and improving conversion rates.

One of the reasons we recommend Crazy Egg is its user-friendly interface and robust feature set. It offers a variety of visualization tools, including heat-maps, scroll-maps, and confetti reports, which help us understand user engagement at a granular level. These tools enable us to make data-driven decisions about design changes and content placement, ensuring that our website is both effective and user-friendly.

Additionally, Crazy Egg’s ability to integrate with other analytics platforms enhances our overall data analysis capabilities, allowing us to correlate heat-map data with other performance metrics. This integration is vital for creating a holistic view of user behavior and optimizing our website accordingly.

Overall, Crazy Egg’s comprehensive features and ease of use make it an invaluable tool for understanding and improving user interactions on our website, ultimately leading to better user experiences and increased conversions.

Josh Matthews, Director, LogicLeap

Smartlook Improves User Experience on Dynamic Pages

Smartlook helps us track how people use our website, especially on pages that change a lot. I used Smartlook to see where users clicked and scrolled, which showed us that a button wasn’t getting enough attention. We moved it higher on the page, and clicks went up by 20%. Smartlook also helped us notice mobile users were struggling with part of our site, so we fixed it. Thanks to Smartlook, our website works better for everyone, and more people are booking events with us.

Hanna Kanabiajeuskaja, Founder, Spaciously

FullStory Boosts Conversions with Heat Maps

FullStory is our go-to tool for heat-mapping our website, helping us understand and improve user behavior. I remember when we were struggling with our landing page conversions, FullStory’s heat maps showed us that users were missing our call-to-action button; after moving it to a better spot, our conversions went up by 25% in just a month! This tool has been a game-changer, letting us see exactly how people use our site and make smart changes that really work.

Joshua Uwadiae, Founder, Famoso

Hotjar Combines Heat Maps and Behavioral Analysis

For heat mapping the content on our website, we use Hotjar.

I find Hotjar user-friendly because it provides both heat maps and behavioral analysis in a single interface. This system makes it possible to track user actions such as clicks, scrolling, and leaving a webpage, among other interactions. All these factors greatly help improve design and user experience in no small manner. Moreover, the session recordings by Hotjar help discern the interaction with the different elements present on specific pages. Since it can integrate with other programs like Google Analytics, it is easier to show heat map data in context.

Rahul Gulati, Founder, GyanDevign Tech

Hotjar and Clarity Reveal User Engagement Patterns

We have used a few tools: Hotjar and Clarity. We have a portfolio of our properties that needed a new website. It had been too long, and conversions weren’t as high as we wanted. Heat-mapping provided us with solid answers about how our demographic engaged on our site. It was surprising and enlightening, and it helped us build a foundation for our brand-new sites. One example is our demographic loved the carousel scroll of pictures.

Kendra Van Horssen, Senior Marketing Manager, Greystar

Lucky Orange Optimizes Website Performance

I found understanding user behavior to be crucial in optimizing our website’s performance. At our agency, we’ve used Lucky Orange’s heatmaps and user segmentation to gain insights into how visitors interact with our clients’ websites. For instance, when we spotted users repeatedly clicking a non-clickable element on a home page, we redesigned it, which reduced frustration and boosted engagement. 

By combining these tools with session recordings, we’ve made data-driven decisions that have led to tangible improvements in our clients’ website performance, such as a 25% increase in engagement with critical content after adjusting a landing-page layout based on our observations.

Kevin Pike, President, Rankfuse

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