11 SEO Strategies for Youtube Channels and their Impact On Views

In the quest to enhance YouTube channel performance, we’ve gathered insights from a diverse group of experts, including Content Creators and CEOs. They share specific strategies that have proven to boost SEO, from leveraging exact keyword matching to transcribing videos for better indexing. Discover these ten transformative tactics that have significantly impacted views and subscriber growth.

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Leverage Exact Keyword Matching

It’s all about playing the SEO game right.

YouTube isn’t just a video-sharing platform; it has become the second most visited search engine in the world, and it has its own algorithm.

The strategy I use is to dig deep into finding the exact words people type when searching for the kind of videos posted on our channel. Then, I add them tastefully to each video title and description.

I have seen that my videos are better placed in search results across YouTube as well as on Google.

The increase in views and subscriptions from 30K to nearly 45K in the last few months on our channel, The School of Digital Marketing, is a result of that.

I have also adapted to the new AI technology, utilizing TubeRank Jeet, a YouTube SEO optimization tool that uses AI to automatically find the right keywords for each of my uploads, a task that would take hours before.

Now, I get to focus more on brainstorming new content ideas, which is also another important ingredient for consistent growth on YouTube.

Taniya Dutta, Content Creator, TeknikForce

Optimize with Targeted Video Tags

Harnessing YouTube effectively can significantly enhance brand visibility and audience engagement. Here is one strategic initiative we’ve implemented to optimize our YouTube channel’s SEO, and the impactful results it has generated:

Our strategy involves leveraging YouTube’s tagging system more effectively. By conducting thorough keyword research specific to our industry and applying these insights to our video tags, we ensure that our content is more likely to appear in related searches. This not only improves visibility but also attracts a highly targeted audience, which is more likely to engage with our content deeply. 

Moreover, by continuously updating our tags to align with evolving search trends and viewer interests, we maintain a competitive edge and relevancy in search results. This dynamic approach ensures our content remains at the forefront, maximizing exposure and attracting new viewers who are actively searching for topics within our niche.

The strategic use of targeted video tags has resulted in a 35% increase in organic search traffic to our videos. This uptick in targeted viewership has naturally led to a higher conversion rate in terms of subscribers, with a notable increase of 20% in subscriber growth since the implementation of this strategy.

Jason Hennessey, CEO, Hennessey Digital

Encourage Engagement with Humor

As the person responsible for creating and uploading videos to my company’s YouTube channel, I encountered challenges with subscriber growth until I implemented a simple yet crucial SEO-boosting strategy, which continues to make a significant difference. I began asking our viewers to like and subscribe at the end of the content in a humorous manner that playfully encourages them to take action.

For instance, I now wrap up the videos with a variation of the following statement: “If this video didn’t upset you, that’s a good thing, so please hit like and subscribe. Each like makes a big difference for our video creation team.”

Aaron Winston, Strategy Director, Express Legal Funding

Repurpose Blog Content Using AI

I’m working on a client’s SEO and YouTube account. He has a low budget, so we’re reusing his blog content for the YouTube channel with AI assistance. 

We input the article into the AI, which then creates a script for a new YouTube video, emphasizing the main keywords and maintaining the structure of the article. This approach saves time by leveraging our existing SEO strategy for YouTube and using AI to efficiently generate video scripts.

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

Implement a Diverse Content Strategy

Constantly upload high-quality content, ensuring it is well-edited, engaging, and relevant to the audience. Using effective thumbnails also enables better search visibility and increases the chances of appearing in search results.

Cross-promote and collaborate with other YouTubers—if implemented effectively, this strategy can lead to exponential growth in both views and subscribers.

Lina Daas, Visual Content Creator, FIGR

Create Informative, Hashtagged Videos

YouTube should be treated just like Google. For the best reach without a known brand association, paid media, or controversial content, we should create videos that:

– Answer specific questions your audience might have

– Include keyword phrases in the description and appropriate links, in the same way you would for an SEO blog

– Are signposted with 3-5 relevant (not trending) hashtags to guide audiences to your content

Just like Google, YouTube does not tolerate keyword or hashtag stuffing! Any strategy should aim to inform, entertain, or be aspirational if it hopes to survive and grow long-term on the platform.

Nadine Heir, Founder, Write Wiser

Optimize with Trending Keywords

We honed in on keyword optimization and compelling content descriptions for our YouTube channel. By researching trending keywords related to our niche and incorporating them into video titles, descriptions, and tags, we saw a notable increase in visibility. 

This strategy, coupled with engaging thumbnails, boosted our views significantly and accelerated subscriber growth. The impact was clear: by aligning our content with what viewers were searching for, we became more discoverable, driving both new and repeat engagement.

Alex Taylor, Head of Marketing, CrownTV

Address Frequently Searched Questions

Made For More Productions has implemented tailored SEO strategies for our clients, amplifying their digital presence in several key ways. Initially, we conduct keyword research to pinpoint terms relevant to each client’s industry, such as “Florida business growth” or “Orlando places to go,” maximizing their visibility to potential audiences. Then, we optimize video titles, descriptions, and tags with these targeted keywords, seamlessly integrating them into the content.

One of the best tools at our disposal is proactively creating video content that directly addresses frequently searched questions. This bolsters our clients’ rankings for relevant searches.

Through all of these efforts combined, our clients have experienced substantial increases in both views and subscriber counts, affirming the effectiveness of these SEO strategies.

Delany Giannoble, President and Chief Content Creator, Made For More Productions

Incorporate Strategic Keyword Research

One specific strategy I implemented to optimize my YouTube channel’s SEO involved conducting thorough keyword research. I used tools like Google Keyword Planner, TubeBuddy, and even YouTube’s own search suggestions to identify relevant keywords and phrases related to my niche. I focused on finding keywords with a high search volume but with moderate competition.

Once I had a list of target keywords, I strategically incorporated them into various video elements. I included keywords in my video titles, descriptions, and tags. Moreover, I optimized other metadata elements such as thumbnails, captions, and video transcripts.

The impact of this strategy was noticeable. It led to a significant boost in views as my videos started to rank higher in search results. The subscriber growth was upward. By targeting the right keywords, I attracted a more targeted audience interested in the content I offered, leading to higher engagement rates and increased watch time.

Additionally, improved SEO helped my channel gain traction over time. YouTube’s algorithm recognized the relevance and quality of my content and further promoted it to a wider audience.

Andrew Tsionas, Owner, Veltiodigital

Combine Keyword Research and Engagement

Keyword research to identify relevant and high-traffic keywords. Use tools like Google Keyword Planner or VidIQ to find popular keywords and phrases.

Optimized Video Titles: Make sure the titles accurately represent the video content.

Video Descriptions: Write detailed and informative video descriptions that include your target keywords. These descriptions should encourage viewers to watch more of your content or subscribe to your channel. Engage with your audience by asking questions, responding to comments, and fostering a sense of community.

Track and analyze performance: Regularly monitor your channel’s performance using YouTube Analytics or third-party tools. Over time, these strategies can increase your channel’s visibility, view counts, and subscribers.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Transcribe Videos for Better Indexing

Understanding that YouTube’s algorithms heavily index text-based content, we began meticulously crafting transcripts for each video, ensuring they were rich with keywords relevant to our target audience. This approach wasn’t just about accessibility; it was a strategic move to improve our videos’ discoverability by making them more indexable by search engines.

The results were compelling. Within a few months, we observed a significant uptick in organic search traffic leading to our videos, which translated into higher views and an accelerated rate of subscriber growth. This strategy highlighted the importance of considering all elements of video content, beyond just titles and descriptions. 

By leveraging transcripts as an SEO tool, we were able to broaden our reach, connect with a more diverse audience, and solidify our presence on YouTube. This experience underscores the multifaceted nature of SEO in video marketing, where attention to detail can unlock substantial growth opportunities.

Vaibhav Kakkar, CEO, Digital Web Solutions

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