11 Tools for Monitoring Your Brand’s Mentions Across the Web

In the dynamic world of brand management, staying ahead means knowing exactly what is being said about you online. From a CEO who swears by SEMrush to a marketing manager advocating for Brand24, we’ve gathered eleven experts’ favorite tools just for you. Unveil the complete scope of actionable insights drawn from top industry minds.

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Use SEMrush Alerts for Brand Mentions

We use SEMrush Alerts to keep tabs on our brand mentions across the web. It’s a powerful tool that helps us stay on top of our online presence and quickly respond to any mentions or discussions about our company.

Petteri Pucilowski, CEO, Search Engine Wizards

Track Backlinks with Ahrefs Alerts

Tracking backlinks is an effective way to monitor your brand’s online mentions because each backlink represents a reference to your content on another site. This can indicate where and how your brand is being discussed or cited. By setting up a “New & Lost Backlinks” alert in Ahrefs, you can stay informed about these mentions.

This tool notifies you whenever a website or URL gains or loses backlinks, allowing you to keep an eye on competitors’ link-building activities and identify opportunities for your own site. Monitoring new backlinks helps you discover high-authority sites that might link to your content, while tracking lost backlinks can reveal potential issues or shifts in strategy.

Rubens Basso, Chief Technology Officer, FieldRoutes

Rely on Mention for Comprehensive Monitoring

I rely on Mention to track our brand’s mentions across the web because it offers comprehensive monitoring and customizable alerts.

It scans a wide range of sources, including forums, blogs, and platforms like TikTok. By setting up alerts with specific keywords and excluding irrelevant terms, I receive focused and relevant updates.

This approach helps me engage promptly with our audience and manage our online reputation more effectively.

Matias Rodsevich, Founder & CEO, PRLab

Monitor Mentions with Mentionlytics

I rely on Mentionlytics to monitor my brand’s mentions across the web. It tracks everything from social media conversations to reviews on major platforms, giving me real-time insights into what people are saying. 

This helps me address potential issues before they escalate and respond to positive mentions quickly. I recommend it because it provides a comprehensive view of your brand’s online presence, allowing you to maintain a solid reputation and make informed decisions.

Omër Güven, Co-Founder & CEO, Fintalent

Engage in Real-Time with Hootsuite

Hootsuite’s been our go-to for seamless monitoring across all social platforms. It’s not just about tracking mentions—Hootsuite lets us engage with our audience in real-time, which has been crucial for building strong customer relationships.

Andrew Dunn, Vice President of Marketing, Zentro Internet

Utilize BuzzSumo for Deep Insights

We’ve been using BuzzSumo, and it’s been a game-changer for our brand monitoring. It’s not just about tracking mentions; BuzzSumo gives us deep insights into content performance and influencer identification, which is crucial for our lead-generation strategies. The real-time alerts and comprehensive analytics have helped us stay ahead of market trends and quickly address any issues that arise.

Zach Fertig, Owner, Property Leads

Leverage Synthesio for Social Listening

Synthesio is a standout tool for brand monitoring, offering comprehensive social listening across various online channels like social media, blogs, forums, and news sites, giving you a 360-degree view of your brand’s online presence.

Features like sentiment analysis and demographic insights help you grasp not just what people are saying, but how they feel about your brand and who they are.

Its customizable dashboards let you track key metrics, manage your brand’s reputation, and respond to mentions across different regions.

It’s a good tool to have as an ORM expert, but to remind you, platforms that have closed APIs need manual efforts to track brand chatters.

Priyanka Sharma, Social Media Manager, Michelin

Use HubSpot for Robust Social Monitoring

We use HubSpot, an inbound marketing and sales platform, because of its robust social-monitoring features. 

HubSpot alerts us whenever our brand or clients’ brands are mentioned online. We can see trends, like spikes in mentions after a campaign launch or new service offering. When we recently began offering video production, HubSpot showed a 50% increase in brand mentions, leading to 4 new clients that month. 

The tool also tracks industry keywords and competitors so we can optimize our marketing. For example, after seeing a competitor get press for a viral video, we created an animated explainer video. Within a month, traffic to our site increased 30% and we won a new multi-year client. HubSpot gives us the insights we need to make data-driven decisions that drive real results. Our agency has grown over 25% this year thanks to the visibility and optimization HubSpot enables.

Jay Owen, CEO, Business Builders

Monitor with Brandwatch for Real-Time Alerts

We use a variety of tools for monitoring brand mentions, but Brandwatch is our favorite. It provides real-time alerts for mentions across social media, news sites, blogs, and forums so we can stay on top of what’s being said about our brand and address issues quickly.

Brandwatch’s interface is user-friendly and provides in-depth analytics and reporting to give us insights into trends in conversations about our brand. For example, after launching a new product last year, we were able to see a spike in positive mentions and brand awareness according to Brandwatch’s data.

The tool also allows us to get granular by monitoring industry keywords, competitors, and influencers. We’ve found monitoring competitors particularly valuable for keeping an eye on their marketing campaigns and product launches. Overall, Brandwatch gives us a comprehensive view of our brand’s online presence so we can shape strategies that really resonate with our customers.

Doug Steinberg, Founder & President, Magnetik

Set Up Google Alerts for Mentions

I prefer Google Alerts for monitoring brand mentions. As an SEO specialist, it’s crucial for me to track my clients’ businesses, especially during link-building activities. Google Alerts is a free and effective tool that sends email notifications whenever your brand name, keywords, or specific topics are mentioned online, helping me stay informed in real-time.

If you’re looking for more in-depth insights, I’d suggest Brand24 as a paid option. I’ve found it useful for real-time monitoring, not just on websites, but across social media and forums too. One feature I appreciate is its sentiment analysis, which helps me understand whether the mentions are positive or negative. It also provides detailed reports and analytics, making it easier to track trends and engagement over time. 

Overall, it gives a much broader view of how a brand is being talked about online, which can be really helpful if you’re managing larger campaigns or want more detailed feedback.

Pratibha Sahani, SEO and Content Strategist, Scale Delight

Track Mentions with Brand24

When it comes to monitoring brand mentions, I personally like using Brand24. It’s a simple tool that tracks everything said about your brand across social media, blogs, news, and other platforms. I’ve found it helpful because it collects mentions in real-time, so you never miss a chance to engage with your audience or address an issue.

What sets it apart for me is how easy it is to use. You just set up a keyword, and it immediately starts pulling in data. You can customize the keywords so they don’t overwhelm you with irrelevant mentions. This gives you more time to focus on what matters.

I recommend Brand24 because it gives you a clear view of your brand’s reputation. You can quickly see whether the sentiment is positive, negative, or neutral. Having that information at hand helps when planning your next marketing move or when you need to respond to a comment or review.

If you’re looking for a way to monitor what people say about your brand, this tool is worth a try. It’s user-friendly and delivers valuable insights without overcomplicating things.

Kate Donskaia, Marketing Manager, WealthProtector

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