13 Lead Generation Tools for Collecting Leads at Live Events

Imagine transforming your live event interactions into a goldmine of valuable leads with just the right tool. In this article, seasoned CEOs and innovative founders share their top picks for lead generation tools that have revolutionized their approach to collecting leads at live events. The first insight comes from a Marketing Specialist who highlights the seamless integration of LinkedIn Lead Gen Forms with Zapier. Concluding the array of expert advice is a Director’s unique method using the Content2Play System with claw machines, making a total of thirteen insights.

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LinkedIn Lead Gen Forms with Zapier

I highly recommend using LinkedIn Lead Gen Forms paired with Zapier for seamless automation. This tool allows attendees to submit their info directly from event promotions, capturing high-quality leads effortlessly. LinkedIn’s targeting and integration with CRM systems ensures I can engage with the right audience while collecting valuable data. For physical events, a tablet with a QR code linked to a form can streamline lead capture without manual entry. This combination allows for easy follow-ups and ensures consistent lead flow post-event.

Dylan Young, Marketing Specialist, CareMax

ManyChat at Tech Conferences

At webvizio.com, I’ve found ManyChat to be incredibly effective for lead capture at tech conferences—we collected over 300 qualified leads at our last event by setting up QR codes that triggered personalized chatbot conversations. The automated follow-up sequences helped us maintain engagement while our team focused on meaningful face-to-face interactions, resulting in a 40% higher conversion rate compared to traditional paper forms.

Dan Ponomarenko, CEO, Webvizio

LeadCapture by HubSpot

When it comes to collecting leads at live events, I rely on LeadCapture by HubSpot because it’s designed to make the process seamless and efficient. At live events, time and attention are everything, and this tool lets me focus on meaningful interactions while still ensuring I gather high-quality data. I love how it allows me to scan badges, collect emails, or even use custom forms directly on a tablet or mobile device. The best part? It syncs with my CRM in real-time, so I don’t have to worry about manually entering data later or risking lost information.

What really sets LeadCapture apart is its ability to send automated follow-up emails almost immediately. This means I can thank attendees or provide them with valuable resources while the event is still fresh in their minds. It’s also incredibly accurate, minimizing the errors that can happen when juggling conversations and manually recording information. After the event, I can dive into detailed reports that help me prioritize follow-ups based on the quality and engagement level of the leads.

For anyone looking for a lead generation tool, my advice is to focus on something that integrates with your CRM, keeps the process simple, and lets you nurture those connections in real time. LeadCapture has been a game-changer for me because it enhances the experience rather than complicating it, allowing me to focus on building genuine relationships while ensuring I never miss a lead.

Darryl Stevens, CEO, Digitech Web Design

Eventleaf for Product Demos

Having tested various tools over the years, I now exclusively use Eventleaf for lead collection at our product demos and tech conferences. The mobile app lets my team scan badges or business cards instantly, and the data syncs directly with our automation workflows in FuseBase, saving us hours of manual entry. What really sold me was its offline mode—during a recent conference with spotty WiFi, we didn’t lose a single lead and could still access all the important contact details.

Paul Sher, CEO, FuseBase

Typeform on an iPad Station

In my HR consulting events, I’ve had great results with Typeform on an iPad station where attendees can take a quick “Leadership Style Quiz” that captures their contact info while providing immediate value. The interactive element gets people engaged, plus I can customize follow-up content based on their quiz results, which has helped me maintain an 80% post-event engagement rate.

Barbara McMahan, CEO, Atticus Consulting LLC

Eventbrite’s Lead Capture App

After trying various event tools, I’ve settled on Eventbrite’s lead capture app for my speaking engagements and marketing workshops. During my last digital marketing conference in Barcelona, it let me collect leads, track session attendance, and export everything directly to my CRM—all while looking professional with branded scanning screens. The real game-changer isn’t just collecting the leads, but how it helps me segment attendees based on which sessions they attended, making follow-ups much more personal.

Charlie Clark, Public Speaker and Founder, Minty Digital

LeadConnect Pro at Marketing Conferences

I’ve found great success using LeadConnect Pro at marketing conferences because it lets me scan badges and instantly sync data to my CRM. Last month at DigitalCon, we collected over 200 qualified leads in just two days, and the automatic follow-up sequences helped us convert 15% into clients. While there are fancier options out there, I prefer its simplicity and reliability, plus the $29/month pricing is pretty reasonable for what you get.

Kevin Pike, President, Rankfuse

Leadformly for Shopify Merchant Events

I’ve found Leadformly to be incredibly reliable for collecting leads at our Shopify merchant events. At our last ecommerce workshop, we set up iPads with custom forms that automatically synced with our CRM, capturing over 200 qualified leads while letting attendees quickly get back to networking. The real game-changer was how it let us segment leads based on their store size and challenges, helping us follow up with personalized solutions rather than generic emails.

Joshua Uebergang, Founder, Digital Darts

LeadSquared for Real-Time Data Collection

When it comes to capturing leads during live events, I’d suggest utilizing LeadSquared as it is an all-encompassing lead capture tool compatible with event marketing programs. It allows for the real-time collection of data using lead capture forms, QR code scanning and having fully mobile-compatible interfaces. The use of this tool makes the follow-up emails automatic and also the ability of the tool to sort the leads according to the interest level and engagement of the leads guarantees efficient lead management. For these reasons I suggest using LeadSquared: easy to use, highly customizable, it offers comprehensive analytics which are useful for leads follow-up after the event and getting the maximum ROI.

Sumit Raghav, Event and Exhibition Planner, NS Events and Exhibitions Fzc.

Boop for Instant Connections

To connect instantly with people at live events, I built Boop-an SMS-based tool that acts as a digital business card. With Boop, the person I want to connect with can simply scan my QR code, instantly exchanging business details and an easy way to keep in touch. It’s a seamless, app-free experience that eliminates the hassle of exchanging physical cards.

I recommend Boop because it’s built for the fast pace of events. Scanning a QR code or sending a quick text makes connecting simple and reliable, even in venues with limited internet access. It’s a streamlined way to ensure that each new connection is memorable and easy to follow up with afterward, helping me turn every encounter into a valuable relationship.

Horacio Rodriguez Rilo, Founder, Boop

Lead Retrieval Pro for Trade Shows

I swear by Lead Retrieval Pro because it’s specifically designed for trade shows and lets our booth staff quickly scan attendee badges while keeping lines moving smoothly. Last month at the ExhibitorLive show, we collected over 200 qualified leads using it, and the post-event follow-up was super streamlined since it integrates with our email marketing system.

Austin Taylor, Founder, All Exhibit

SaveMyLeads for Automated Lead Capture

SaveMyLeads is highly effective for collecting leads at live events. This tool automates the lead capture process, making it easy to gather attendee information through various methods such as QR codes and lead capture forms. By integrating seamlessly with your CRM system, SaveMyLeads ensures that all collected data is organized and readily accessible for follow-up.

I recommend SaveMyLeads because it streamlines the entire lead-generation process during events. Its user-friendly interface allows for quick setup and real-time data collection, enabling you to focus on engaging with attendees rather than managing logistics. Additionally, the ability to offer incentives like discounts or exclusive content encourages more people to share their contact details. Overall, SaveMyLeads enhances the efficiency of lead collection at live events, making it a valuable tool for any marketer.

Sheraz Ali, Founder & CEO, HARO Links Builder

Content2Play System with Claw Machines

One of our most popular lead generation tools for live events is our exclusive Content2Play system, paired with one of our bespoke branded claw machines. Our clients love this because it links their experiential element—a claw machine full of branded goodies—to a lead gen quiz requiring an email submission. 

Customers fill in their details, get a branded token and use it to take their chance on the claw machine. Not only can they now measure the success of their experiential element (something that is notoriously hard to do), but customers love the novelty of the experience. It takes the moment of connecting with a brand to a whole new level.

It’s still a very new product for us, but we’ve already worked with brands as diverse as JD Sports, Astrid & Miyu and Leem International on this, with lots of interest from other big-name companies.

Aaron Gilbey, Director, Corporate Amusement Services

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