14 Email Marketing Platforms With Advanced Tools for Email Automation

Unlock the full potential of email marketing with cutting-edge platforms that offer unparalleled automation capabilities. This article provides a deep dive into the advanced tools that keep businesses ahead in the digital marketing curve, backed by insights from industry experts. Discover how these powerful solutions can revolutionize your email campaigns and streamline your marketing efforts.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

ActiveCampaign Offers Advanced Automation Tools

If you’re serious about email marketing, ActiveCampaign is one platform that stands out for its advanced automation tools. Unlike basic email services, it goes beyond just scheduling emails—it allows you to create highly personalized customer journeys based on behavior, engagement, and even CRM data.

One of my favorite features is the visual automation builder, which makes it easy to map out sequences that respond to how subscribers interact with your emails. Whether it’s lead nurturing, abandoned cart recovery, or post-purchase follow-ups, the platform ensures your messaging is timely and relevant.

John Mac, Senior Growth Consultant, Fluidic Agency

HighLevel Provides Powerful Automation Features

I’ve used several email marketing platforms over the years, but HighLevel stands out as the most powerful when it comes to advanced email automation. It’s more than just an email tool—it’s a full marketing and sales automation system that connects email, SMS, CRM, and funnels all in one place. 

What makes HighLevel so effective? Automation that works like a well-oiled machine. I can create multi-step email sequences triggered by user behavior, segment lists based on lead activity, and even integrate SMS follow-ups to keep engagement high. The drag-and-drop email builder makes it easy to design emails, and the built-in A/B testing helps optimize subject lines and content for better results. 

One of my favorite features is AI-powered personalization—I can send highly targeted emails based on lead scoring, past interactions, and engagement levels. Plus, with detailed analytics and reporting, I always know what’s working and what needs improvement. 

I’ve tried other platforms like HubSpot, ActiveCampaign, and Klaviyo, and while they have solid automation, HighLevel gives me the flexibility and integration I need to manage client campaigns seamlessly. If you’re serious about scaling email marketing while keeping everything centralized, this is the platform to use.

Lisa Benson, Marketing Strategist, DeBella DeBall Designs

Marketo Excels in Email Automation

Marketo stands out for its email automation tools. It lets you create dynamic campaigns tailored to customer behaviors. From A/B testing to predictive analytics, it offers the tools you need to make emails smarter and more impactful. The automated workflows are particularly robust. You can build multi-channel campaigns that adapt based on recipient actions, ensuring each touchpoint feels personal.

In practice, I used Marketo to manage a multi-stage email campaign. Dynamic content made the messages relevant to individual leads, while automated triggers sent follow-ups based on clicks or inactivity. Open rates jumped by 40%, and conversions doubled compared to static campaigns.

Marketo doesn’t just send emails; it transforms how businesses engage. For complex needs and measurable results, it’s unmatched in precision and scalability.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Force24 Integrates Deeply with NetSuite

Our marketing strategy is built around precision targeting and automation, ensuring that we engage the right customers at the right time. One of the most powerful tools in our marketing arsenal is Force24, which seamlessly integrates with NetSuite, our CRM, to deliver hyper-focused, data-driven campaigns.

Force24’s deep integration with NetSuite allows us to build dynamic data lists based on key customer attributes such as:

• ZIP codes, industries, and sub-industries – enabling geo-targeted and sector-specific campaigns.
  
• Machine ownership – allowing us to promote relevant consumables to customers based on their equipment.
  
• Website behavior tracking – ensuring that we follow up with leads at the right time.

This granular level of segmentation means our customers receive highly relevant emails, making engagement more meaningful and conversion rates significantly higher.

The Journey System in Force24 is particularly powerful, allowing us to create multi-step email sequences based on customer behavior and purchase history.

Force24’s reporting and analytics provide real-time insights into how our emails are performing. We can track:

• Open rates and click-through rates to measure engagement.
  
• Website visits post-email interaction, helping us assess campaign effectiveness.
  
• Human vs. bot interactions, which has been a game-changer for our telemarketing follow-ups.

By filtering out non-human interactions, our sales team can focus on genuine leads, improving efficiency and ensuring higher-quality conversations.

One of our most effective strategies involves Lead Forensics, which helps us identify visitors on our website who are researching a product they don’t yet own.

For example, if an existing customer browses a Morgan Rushworth Fiber Laser Cutter, but hasn’t previously purchased one, we can automatically enroll them in an email sequence offering product insights, financing options, and testimonials. This automated nurture approach keeps potential buyers engaged, increasing the likelihood of conversion.

Force24 has revolutionized how we approach marketing, allowing us to automate, personalize, and refine our campaigns for maximum impact. By integrating CRM data, leveraging website insights, and automating lead nurturing, we ensure that every email we send is highly relevant and strategically timed—leading to stronger relationships and increased sales.

Dave Hargest, Marketing Manager, Selmach Machinery Ltd

MailerLite Enables Advanced Email Automation

We use MailerLite for advanced email automation because of its intuitive workflow builder, segmentation capabilities, and seamless integrations. It allows us to create targeted email sequences, automated follow-ups, and behavior-based triggers that keep our audience engaged without requiring constant manual input. We prefer MailerLite because it offers personalization at scale, enabling us to tailor content based on subscriber actions, preferences, and engagement levels.

Its A/B testing, detailed analytics, and e-commerce automation features help us refine our messaging and maximize conversions. The platform also integrates effortlessly with our landing pages, lead magnets, and digital product funnels, ensuring our marketing efforts are cohesive and data-driven.

Kristin Marquet, Founder & Creative Director, Marquet Media

HubSpot Streamlines Email Automation

HubSpot stands out for its advanced email automation tools, offering intuitive workflows, personalized triggers, and seamless CRM integration. Its drag-and-drop editor allows users to build automated sequences based on behavior, such as sign-ups or abandoned carts, ensuring tailored messaging. Features like A/B testing and detailed analytics further optimize campaign performance. This comprehensive functionality makes HubSpot a powerful choice for streamlining email automation and delivering personalized experiences that drive engagement and conversions.

Brenton Thomas, Founder, Twibi

ConvertKit Simplifies Automation for Creators

ConvertKit is designed with creators in mind, but its automation tools are versatile enough for businesses, too. It lets you build automation sequences based on tags and subscriber actions, making it easy to segment your audience and send targeted emails. The platform is simple to use, with a clean interface that doesn’t overwhelm you with unnecessary features. ConvertKit also includes visual automation workflows to see exactly how your emails will flow from one step to the next. If you’re looking for a platform that’s easy to set up and focuses on delivering the right message to the right person, ConvertKit is worth considering.

Shane McEvoy, MD, Flycast Media

Lemlist Integrates Email and LinkedIn Outreach

We are platform agnostic and have experience with various email marketing tools. One platform we’re currently exploring is Lemlist, which offers robust automation features that integrate email and LinkedIn outreach. This multi-channel strategy expands our ability to engage with prospects across different touchpoints, helping us foster meaningful connections.

Lemlist’s personalization capabilities allow us to create tailored experiences that resonate with recipients. Unlike platforms that focus solely on email, Lemlist’s seamless integration with LinkedIn provides a more holistic and strategic outreach approach.

With its advanced automation, personalization, and multi-channel capabilities, Lemlist offers an exciting opportunity to elevate outreach efforts and build stronger relationships with prospects.

Jonathan Manning, Marketing Technology & AI Specialist, Altitude Marketing

Follow Up Boss Simplifies Lead Management

I rely heavily on Follow Up Boss to simplify how I manage my leads. It’s incredible, especially with its email automation feature, which lets me stay in touch with potential clients without missing a beat. If someone requests to see a property or downloads a listing, I have email sequences ready to roll out automatically. It saves me a ton of time, letting me focus on more important aspects of my business.

I also love how it allows me to categorize my contacts. Whether they’re first-time buyers or people who are returning clients, I can customize my emails to meet their specific needs, which makes sure my messages hit just the right note at the right time.

Follow Up Boss isn’t just useful for real estate professionals though, as any business that needs a tight understanding of lead management and communication will find it valuable. Whether you’re in retail, health services, or any field where keeping up with client interactions is important, this platform has your back. It packs a punch with tools that track every interaction, remind you of follow-ups, and keep your tasks in order. And its ability to adapt to various business needs while automating contact with clients seriously minimizes busy work.

J.D. Songstad, Realtor, MrWestside Real Estate

Mailchimp Boosts Email Campaign Performance

When it comes to email marketing platforms with advanced tools for automation, I’ve had the pleasure of working with several top-notch solutions. One that stands out in particular is Mailchimp. I’ve had the opportunity to integrate Mailchimp with various content management systems, including WordPress, and I’ve been impressed by its seamless automation capabilities. With Mailchimp, you can create complex workflows that trigger specific actions based on subscriber behavior, preferences, and demographics. 

From personal experience, I’ve seen how Mailchimp’s automation tools can significantly boost email open rates, click-through rates, and conversion rates. For instance, I worked with a client who was struggling to nurture their leads effectively. By setting up automated email sequences in Mailchimp, we were able to personalize their communication, reduce manual effort, and increase engagement by over 30%. 

The key takeaway here is that Mailchimp’s automation features can help you streamline your email marketing strategy, saving you time and resources while driving better results.

Michael Sumner, Founder and CEO, ScoreDetect.com

FluentCRM Integrates with WordPress and WooCommerce

We use FluentCRM for email automation.

FluentCRM stands out because of its in-depth integration with WordPress and especially WooCommerce. It allows us to personalize email campaigns based on a customer’s purchase history or site activity.

Here are a few examples:

1. We can automatically recommend complementary products after a customer buys one of our perfumes.
   
2. We can remind customers by email to replace a product at the expected end-of-life
   
3. We can send out reminders before key events such as birthdays, Valentine’s Day, Christmas, etc.

The ability to link FluentCRM with other apps through Zapier makes the possibilities to automate endless.

My advice is to prioritize automation tools that integrate well with your existing website, CRM, and e-commerce platform. In our case, these are WordPress and WooCommerce, which means less hassle and more time to focus on creating automations that make life easier for our customers.

Huib Maat, in-House Perfumer, Pairfum London

Zoho Offers User-Friendly Automation

While there are many email marketing programs that provide advanced tools for automation, maybe the best would be the platform offered by Zoho. Many programs will offer automation features, but they will often be complex or have restrictions on sign-ups and trigger actions.

On the other hand, Zoho allows you to easily create sophisticated automation based on numerous needs, and offers nearly unlimited actions that can be taken through any email campaign. In addition, its cost is quite reasonable being as low as $5 per 500 subscribers. So while there are many plans that allow for email automation, the user-friendliness of its platform as well as the options it provides makes Zoho one of the best.

Robert Applebaum, CEO & Plasitic Surgeon, ApplebaumMD.com

Salesforce Marketing Cloud Personalizes Campaigns

Salesforce Marketing Cloud is one of the best email automation platforms on the market, allowing businesses to create highly personalized, nuanced campaigns at scale using customer data. Marketing Cloud’s Journey Builder automates multichannel customer journeys based on user behaviors, while Email Studio facilitates processes like A/B testing, and AI-driven optimizations.

Automation Studio streamlines campaign workflows, enabling event-triggered campaigns such as welcome emails and cart abandonment reminders. Einstein AI enhances personalization through predictive analytics, optimizing send times and engagement scoring to increase effectiveness.

Marketing Cloud also offers advanced segmentation, real-time analytics, and seamless integrations with Salesforce CRM and third-party platforms, allowing businesses to unify customer data for better targeting. AI-powered audience insights ensure highly relevant messaging, while deliverability tools like IP warming, spam testing, and inbox previews help maintain inbox placement and regulatory compliance.

Mathieu Sroussi, Co-Founder & CEO, SmartenUp

Klaviyo Provides Best-in-Class Data Analytics

There is no way you can get around email automations if you are a brand that wants to build real relationships with your current and future customers.

Your email list is the ONLY audience you Truly Own as a brand.

So make the most of it!

You need a platform to store all your leads. For ecom brands, the clear winner is Klaviyo.

They have best in class data analytics and automations (and basically endless platform integrations).

If it is out of your budget, increase your budget!

The only reason you wouldn’t choose Klaviyo is if you don’t need data analytics or UI. (But believe me, you do and you will and it’s a pain in the ass to switch later.)

Otherwise choose MailChimp (legacy email service provider with clunky UI and charges you for add-on features down the line, but works for a start).

Another cheaper option is Omnisend and if you’re looking for an enterprise CRM you will want HubSpot.

For everyone else, go get Klaviyo!

Once you have that, you need to set up your automations.

It would be great if you could send a personalized email to all of your customers manually, but ain’t nobody got the time for that!

So we need automations (or flows), and more importantly, we need to make automations that feel personalized.

So let’s get to work!

We’ll need 3 types of core flows: welcome, abandoned (browse, cart, and checkout) and post-purchase.

1. You’ll collect most of your new subscribers through a pop-up on your site.

People give their emails for a promised discount, so send it to them immediately, in the first email of the Welcome Flow.

The most important thing is to make sure that your offer is compelling. You can A/B test to optimize this (even a 1% increase in opt-in rate can have a huge impact, so dial this in)!

Bad offer = no subscribers -> NOTHING YOU DO FROM HERE will be any good.

After the first Welcome Flow email, remind them of the discount expiration followed by value emails (such as social proof and brand/product educational content).

End with an upgraded discount to get the rest of the non-buyers over the line.

2. You’ll want abandoned flows for people who checked out your stuff BUT didn’t buy.

Do it for browsing, cart-adds, and checkout abandonments.

NEVER send to people who’ve finished their purchase.

Same structure as the welcome flow. Discount, reminder, social proof, upgraded offer!

3. Always have a post-purchase sequence. Use it to get customer feedback, give extra value, and cross-sell.

András Koleszár, Co-Founder, MailCommerce

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!