14 Influencer Marketing Tools for Finding Niche Influencers

In a digital age where influencer marketing is crucial, finding the right tools can make all the difference. Industry leaders like a VP of Market Operations and a Chief Marketing Officer share their secrets in this insightful article. Discover why Tagger by Sprout Social is a top recommendation and why SocialBlade stands out for authenticity. Uncover these fourteen expert insights that can elevate your marketing strategy.

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Experiment With Tagger By Sprout Social

We’ve recently been experimenting with Tagger by Sprout Social for finding and connecting with influencers, and we’ve had some good success with it so far. Its AI tools are great for finding niche influencers, especially in local markets, which is a huge part of our growth strategy. We focus on growing city-by-city, and local influencers are especially effective for this.

Nick Valentino, VP of Market Operations, Bellhop

Use Heepsy For Finance Influencers

I’ve found Heepsy to be incredibly useful for finding finance-focused influencers, especially after struggling to connect with the right voices. When I needed to promote our investing guides, Heepsy helped me discover micro-influencers with highly engaged followers in the finance space—their authenticity filters saved me from potential fake accounts. The platform’s detailed analytics let me see exactly how influencers perform with investment-related content, which has helped me make smarter partnership decisions for our budget.

Adam Garcia, Founder, The Stock Dork

Choose Traackr For Tech Influencers

As someone deep in the tech space, I’ve tested numerous tools, but I keep coming back to Traackr for finding niche technology influencers. I discovered it’s particularly effective when searching for cybersecurity and streaming experts, as their topic-clustering algorithm really understands technical niches. While it’s pricier than some alternatives, I believe the detailed audience interest data and engagement metrics have helped me avoid mismatched partnerships for our campaigns.

Tyler Hall, Developer, TROYPOINT

Rely On HypeAuditor For B2B Data

I’ve tested numerous influencer platforms, but HypeAuditor consistently delivers the most reliable B2B tech-influencer data for our campaigns. I love how it flags suspicious engagement patterns and provides detailed audience demographics, which has saved us from partnering with influencers who weren’t genuinely connected to our target market.

Yarden Morgan, Director of Growth, Lusha

Opt For Awario To Spot Rising Influencers

I learned that Awario works best for my clients after wasting thousands on fake influencers from other platforms. It’s real-time monitoring helps me spot rising niche influencers before they become expensive, and I particularly value how it tracks genuine brand mentions to verify an influencer’s authentic impact.

Praveen Kumar, Founder, Wild Creek Web Studio

Utilize Klear For E-Commerce Campaigns

I’ve found Klear to be incredibly helpful when scaling our e-commerce influencer campaigns, especially because it lets me drill down into gaming and tech niches with really specific demographic filters. After trying several platforms, I appreciate how Klear shows me actual engagement metrics and audience authenticity scores, which helped us avoid wasting budget on influencers with fake followers. I particularly like how it integrates with our analytics tools, giving me clear ROI data that I can share with my team and investors.

John Cheng, CEO, PlayAbly.AI

Find Medical Influencers With Influencity

I’ve found Influencity to be a game-changer for finding niche medical and beauty influencers for my plastic-surgery clients. The platform’s detailed filters have helped me discover micro-influencers with genuine followings in cosmetic procedures, which has led to three times more qualified leads than our previous campaigns. What I really love is how I can filter by audience demographics and engagement rates to find influencers whose followers match our target patient profiles.

Josiah Lipsmeyer, Founder, Plasthetix

Leverage Influencer Hero For Gaming Creators

I’ve found Influencer Hero to be incredibly helpful for finding gaming-specific creators, especially after struggling to find Minecraft YouTubers who align with our style. Their AI-lookalike feature helped me discover smaller streamers with highly-engaged audiences, leading to some really authentic partnerships. Based on my experience reaching out to over 50 gaming influencers, I’d suggest focusing on their engagement metrics rather than just follower count, as I’ve seen better results from micro-influencers who truly connect with their communities.

Jas Bola, Product Marketing, Minecraft Menu

Depend On Upfluence For Local SEO

Upfluence is the tool we rely on for identifying niche influencers, especially when promoting businesses through local SEO efforts. Our agency focuses on optimizing Google Business Profiles, helping clients rank higher on Google Maps. To gain visibility in specific industries or geographic areas, finding influencers who can effectively reach these local audiences is crucial.

This tool allows us to filter influencers by location, engagement rates, and audience demographics, which makes it easier to match them with the right local businesses. For example, we worked with a small café in a competitive city market. We used Upfluence to connect with a food blogger who had a strong local following and often posted about hidden gems in the area. The campaign not only increased the café’s foot traffic but also improved its online presence, with more positive reviews and an uptick in engagement on their Google Business Profile.

Upfluence’s ability to break down detailed analytics about an influencer’s audience helps us pick partners who are a natural fit for the business, ensuring campaigns are more impactful. It’s this precision that has made Upfluence our go-to platform.

Ramzy Humsi, Founder & CEO, Vortex Ranker

Trust Brandwatch For Precise Results

After testing multiple platforms for our clients, Brandwatch has consistently delivered the most precise results for finding niche influencers in specific industries. Just last month, I used their advanced filtering to identify tech reviewers in Barcelona with 10k-50k followers, which resulted in a 32% higher engagement rate compared to our previous campaigns. While it’s pricier than some alternatives, I’ve found their detailed audience demographics and interest data invaluable for matching brands with exactly the right influencers.

Charlie Clark, Public Speaker and Founder, Minty Digital

Use NeoReach For Local Experience Creators

We’ve had great success using NeoReach to find local experience creators and event hosts who can authentically promote our team-building activities. Their platform helped us connect with food bloggers and adventure enthusiasts who genuinely resonated with our mission of supporting small businesses. Though the learning curve was a bit steep at first, their customer-support team walked me through creating custom search parameters that perfectly matched our unique needs.

Hanna Kanabiajeuskaja, Founder, Spaciously

Discover Gaming Influencers With Modash

I’ve recently discovered Modash to be incredibly useful for finding gaming influencers, especially when looking for streamers who match our game’s specific genre and audience. The look-alike feature helped me connect with several mid-tier Minecraft creators who ended up driving great engagement for our indie game launch. While it’s pricier than some alternatives, I found the accuracy of their engagement metrics and fake-follower detection totally worth it for avoiding promotional mishaps.

Christian Marin, CEO, Freezenova

Go To BuzzSumo For Content Categories

When it comes to finding niche influencers, BuzzSumo has been my go-to tool. Its ability to dive deep into specific content categories sets it apart. For instance, if you’re targeting a highly specialized audience—like remote-team managers interested in agile workflows—BuzzSumo’s keyword search can pinpoint influencers who have already gained traction in that exact space.

The tool’s strength lies in its comprehensive data filtering. You can sift through influencers by location, engagement metrics, and content performance, ensuring you’re connecting with those who are truly relevant. I once needed to find influencers within the project management software niche—professionals who weren’t just creating content, but actively engaging with an audience of decision-makers. BuzzSumo’s filtering options allowed me to narrow down a list of candidates who had a genuine impact in this community, leading to a partnership that significantly boosted our campaign visibility.

Additionally, BuzzSumo offers insight into content performance, which helps in understanding which influencers resonate with the right audience based on the engagement they drive. This level of transparency provides actionable data that goes beyond follower counts—making it easy to see which influencers genuinely fit your brand’s niche.

Another reason BuzzSumo stands out is its competitor analysis feature. You can see which influencers are engaging with your competitors, opening up possibilities to identify under-the-radar voices who might be perfect for your niche but haven’t yet saturated the market.

While other platforms like Upfluence or Traackr are useful, BuzzSumo’s precision in content performance and niche targeting has made it a staple in my toolkit. It’s not just about finding an influencer; it’s about finding the right influencer for the exact audience you’re looking to reach, and BuzzSumo delivers on that consistently.

Mahesh Singh, Chief Marketing Officer, NimbleWork

Choose SocialBlade For Authentic Influencers

I discovered SocialBlade works amazingly well for finding authentic niche influencers without breaking the bank. The growth-tracking features have helped me spot rising micro-influencers before they get expensive, saving my clients thousands in campaign costs. While it’s not as fancy as some other tools, I love how it lets me verify engagement rates and spot fake followers, which has been crucial for protecting my clients’ budgets.

Kevin Pike, President, Rankfuse

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