14 PPC Tools for Managing and Optimizing Ads Across Multiple Platforms

Unlock the potential of pay-per-click advertising with this comprehensive guide, featuring expert insights on the top PPC tools for managing and optimizing campaigns across various platforms. From automation to fraud detection, learn how to streamline your advertising efforts and maximize ROI with advice from industry leaders. Dive into the specifics of each tool to elevate your strategy and stay ahead in the competitive digital marketing landscape.

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Google Ads Editor for Large Campaigns

As a digital marketer with over 7 years in the tech and e-commerce space, I’ve tried quite a few PPC tools to manage ads across multiple platforms. The one I keep coming back to is Google Ads Editor, mainly because it’s robust, free, and perfect for managing large campaigns on Google.

That said, if you’re managing ads across multiple platforms like Google, Facebook, Instagram, and even LinkedIn, tools like Semrush and AdEspresso have been lifesavers for me.

Semrush is fantastic for an all-in-one approach. It doesn’t just handle PPC but also gives you insights into SEO, competitor research, and keyword gaps. What I love most is how detailed their reporting is—it gives you a clear breakdown of what’s working and where you’re spending too much.

AdEspresso is another gem, especially for Facebook and Instagram ads. It’s super user-friendly and lets you test multiple creatives and copy variations without breaking a sweat. Their analytics make A/B testing seamless, which is a big deal when you’re managing high ad spend and need to optimize fast.

In short, I prefer these tools because they save time, streamline workflows, and provide the data you need to make smarter decisions. What works for you will depend on your budget and the platforms you’re focused on, but these have been solid for me.

Priyanka prajapati, Digital Marketing Executive, BrainSpate

AdEspresso for Facebook and Instagram

Moving from individual platform dashboards to a unified tool helped us spot spending inefficiencies we’d missed when managing campaigns separately.

The platform’s split testing capabilities stand out daily. We recently tested 20 ad variations across Facebook and Instagram simultaneously, something that would have taken hours to set up manually.

This automated testing revealed that carousel ads outperformed single images by 45% for our B2B clients, a pattern we wouldn’t have noticed in separate dashboards.

The impact showed clearly in our latest e-commerce campaign. By managing Facebook, Instagram, and Google ads from one dashboard, we quickly shifted budget to the best-performing channels, reducing cost per acquisition by 30% in two weeks.

Unified management beats platform hopping. When you can compare all campaigns at once, optimization decisions become clearer.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

Optmyzr for Cross-Platform Automation

I prefer Optmyzr for managing and optimizing PPC ads across multiple platforms because it streamlines campaign management with automation and cross-platform insights. It allows us to optimize Google, Microsoft, and Facebook Ads in one interface, saving time and ensuring consistent strategies. Features like rule-based automation and performance tracking simplify bid adjustments and budget allocation. For example, automating underperforming ad optimizations helped improve ROI. My advice: use tools like Optmyzr to centralize management and maintain efficiency across diverse PPC channels.

Brenton Thomas, Founder, Twibi

SpyFu for Competitor Insights

SpyFu has made managing and optimizing ads across multiple platforms so much easier for me. What I love most is its ability to track performance on both Google and Bing, all from one place. The “Ad History” feature has been a goldmine, allowing me to see what works for my competitors and adapt those strategies to my campaigns. This proactive approach has helped me stay ahead of trends and adjust my ads in real-time. SpyFu doesn’t just provide data—it turns that data into actionable insights, helping me refine campaigns quickly and efficiently. If you want a tool that enables you to optimize across platforms, this is the one.

Matt Gehring, Chief Marketing Officer, Dutch

AdStage for Unified Ad Management

I prefer AdStage for managing and optimizing ads across multiple platforms. It’s a tool that combines data from Google Ads, Facebook, LinkedIn, and more into one dashboard, making it easier to see how campaigns perform without jumping between platforms. What stands out is its ability to automate reporting, saving a lot of time when handling multiple accounts. It also offers suggestions for optimizing bids and budgets, which is helpful when trying to get the most out of your ad spend. For someone like me, who’s worked in advertising for decades, having a tool that simplifies cross-platform management and offers benefits is a big win. It’s not overly complicated, and it gets the job done efficiently.

Shane McEvoy, MD, Flycast Media

WordStream for Simple Ad Optimization

When it comes to managing PPC ads across multiple platforms, I go for WordStream. It’s simple to use and saves time. I’ve used it in the past to manage ads for clients, and it made optimization a lot easier. All the key data is in one place, which means I can track performance and adjust campaigns quickly. No need to jump between different dashboards or tools.

I like it because it helps me spot trends fast. For instance, if an ad isn’t doing well, I can tweak it right away across different platforms, instead of going platform by platform. It’s about making the ad work better, faster. That’s what matters when you’re working with tight deadlines.

Natalia Lavrenenko, UGC manager/Marketing manager, Rathly

Semrush for Comprehensive Campaign Analysis

There are two ways to approach this. Either one uses the information available on each Paid campaign from the analytics/dashboards or integrates the applications to another SaaS tool that acts as one spot for all information like Semrush. As a marketer working on paid campaigns regularly, I like to cross-check the data across the various platforms like Google Ads/Google Analytics, LinkedIn Ads, Meta platforms that help me get first-hand data on the performance of the ad campaigns and plan strategies to optimize them in the future.

It is definitely convenient to use a third-party application that integrates the data in one place, especially when you are using it for presentations or keeping track. However, I personally like to dig into the data from each tool specifically and draw conclusions for improving my campaigns.

I suggest all marketers beginning their career with paid advertising to do the same. All platforms like Meta, Google, and Microsoft constantly work on algorithms and now with AI, to enhance the performance of the insights they provide and help you gauge insights and drive conclusions to optimize your campaign performances.

Aditi Sen, Digital Marketer

HubSpot for Integrated Ad Management

HubSpot’s Ad Management Software is a powerful solution for managing and optimizing PPC campaigns across platforms like Google, Facebook, and LinkedIn. Its seamless integration with HubSpot’s CRM sets it apart by linking ad performance directly to lead generation, deal progression, and revenue. 

This closed-loop reporting enables businesses to track ROI, ensuring that every dollar spent aligns with high-value outcomes. The software simplifies audience targeting through CRM-powered retargeting and lookalike campaigns, while its centralized dashboard, A/B testing, and real-time optimization tools make campaign management efficient and results-driven.

What makes HubSpot’s Ad Management Software unique is its ability to connect PPC efforts to the entire customer lifecycle by bridging the gap between marketing and sales. Its intuitive interface, automated reporting, and scalability make it ideal for businesses aiming to transform PPC from a tactical tool into a strategic driver of growth. For companies, especially in the B2B sector, HubSpot’s software ensures ad spend translates into measurable success.

Léo Pinon, International Marketing Strategist, Go Fish Digital

Kenshoo for Cross-Channel Advertising

One of the best PPC tools for managing and optimizing ads across multiple platforms is Kenshoo (now Skai). It’s a powerful cross-channel advertising platform that allows you to run, analyze, and optimize campaigns seamlessly across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, and Amazon Ads.

I prefer Kenshoo/Skai because it centralizes campaign management, saving time and providing a unified view of performance across all channels. This is especially helpful for businesses running multi-platform campaigns, as it eliminates the need to switch between individual ad managers. Its AI-driven recommendations and automation features help optimize campaigns by identifying trends, allocating budgets effectively, and ensuring ads perform well across different audiences and platforms.

One standout feature is its budget forecasting and scenario planning tools, which predict how changes in spending might impact results. This makes it easier to allocate resources dynamically, focusing on platforms or campaigns that yield the highest ROI. It also offers cross-channel attribution insights, helping you understand how each platform contributes to the overall customer journey and conversions.

For example, while managing ads for an e-commerce client, we used Kenshoo to optimize campaigns across Google, Facebook, and Amazon. The platform helped us identify that while Facebook generated significant top-of-funnel traffic, the majority of final conversions came from Google Ads. By reallocating budgets based on Kenshoo’s attribution insights, we increased conversions by 20% while reducing the overall cost per acquisition.

I recommend Kenshoo/Skai because it’s tailored for businesses seeking scalable, data-driven solutions for multi-platform PPC management. Its ability to provide real-time insights, automate optimizations, and deliver cohesive reporting makes it invaluable for maximizing ad performance across channels.

Josh Matthews, Director, LogicLeap

Adzooma for Straightforward Ad Management

I’ve tried plenty of PPC tools, but Adzooma just gets it. It simplifies ad management across Google, Facebook, and Microsoft without wasting my time. The one-click optimizations and AI suggestions feel less like a gimmick and more like actual help.

I prefer Adzooma because it shows me exactly what’s working, what’s not, and what to fix. No fluff, just straight-up insights that save time and money.

Dinesh Agarwal, Founder, CEO, RecurPost

Unbounce for Effective Landing Pages

When it comes to managing and optimizing ads across multiple platforms, I find Unbounce to be an invaluable tool. What sets it apart is how well it integrates with ad campaigns to make them more effective. Instead of just managing bids or placements, Unbounce creates and tests landing pages for specific audience segments. That way, every click counts.

One of the reasons I like Unbounce is the user-friendly A/B testing. Running ads is one thing, but making sure the landing page resonates with your audience is where the magic happens. For instance, I’ve used Unbounce to create custom landing pages for different platforms—Google Ads, Facebook, and LinkedIn. Each page matches the tone and intent of the ad and gets higher engagement and conversions. The drag-and-drop builder means I’m not waiting for a developer to make minor tweaks.

Another great feature of Unbounce is the conversion intelligence tools. These go beyond basic analytics and suggest data-driven changes to improve performance. For example, by looking at how users interacted with a page, I found that simplifying the call to action and adding a testimonial slider increased conversions. This level of actionable feedback makes it more than just a tool—it’s like having an assistant focused on maximizing your ad spend.

If you’re managing PPC campaigns across multiple platforms, my advice is to look beyond tools that just handle ad placements. A tool like Unbounce bridges the gap between the ad and the user’s next step. You can spend thousands driving traffic, but without an optimized landing page, much of that spend could be wasted.

Soubhik Chakrabarti, CEO, Canada Hustle

Revealbot for Automated Bid Adjustments

Revealbot does a better job than most tools because it automates the decisions that matter without removing too much control. AI-driven bidding is helpful, but letting platforms like Google or Meta handle everything often leads to wasted spend.

Revealbot works because it automates bid changes based on custom rules, not just platform recommendations. I’ve seen cost-per-lead drop by 30-50% just by setting up automated pausing for underperforming ads instead of waiting for manual reviews. 

Budget reallocation is another major factor—Revealbot shifts spend in real time based on what’s working instead of waiting for daily reports. Honestly, the ability to run detailed A/B tests and get performance alerts on Slack has saved my team hours every week. A tool that keeps campaigns efficient without constant micromanagement makes scaling much easier.

Tom Hamilton Stubber, Managing Director, TutorCruncher

Klaviyo for Cross-Platform Campaigns

One PPC tool that has greatly helped me manage and optimize ads across multiple platforms is Klaviyo. While it’s primarily known for email marketing, I’ve found it incredibly effective for running cross-platform campaigns, especially when combined with its powerful automation and segmentation features. I’ve been able to seamlessly integrate Klaviyo with Facebook, Google, and Instagram ads, which allows for a more cohesive, targeted approach to advertising. 

The reason I prefer Klaviyo is its robust data analytics and advanced audience segmentation capabilities. With Klaviyo, I can create highly personalized ad campaigns that are tailored to specific audience behaviors, purchase history, or engagement metrics. This helps in retargeting customers effectively and generating higher-quality leads. I can also automate campaigns based on customer activity, such as abandoned cart reminders or re-engagement ads, ensuring that I’m always staying top of mind with the right customers. 

Additionally, Klaviyo provides in-depth reporting that helps track key performance metrics like click-through rates, conversion rates, and return on ad spend across all platforms. This consolidated data helps me adjust campaigns in real time for maximum impact, ensuring that ad dollars are spent wisely. 

For me, the integration and cross-channel capabilities are the standout features. Whether I’m launching an email campaign, a Facebook ad, or a Google ad, Klaviyo lets me manage everything in one place. The convenience and ability to streamline ads across different platforms have been invaluable, allowing me to save time while improving campaign performance.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

ClickCease for Fraud Detection

I recommend ClickCease. ClickCease is a fraud detection and prevention tool that can aid in optimizing clicks by identifying, reporting, and blocking fraudulent clicks. It also monitors in real time and can work across multiple different platforms. By detecting and preventing fraud on PPC, it helps in a few areas. Overall ROI is up since my ads are only reaching real customers who may be interested. It enhances ad performance by removing and blocking bot traffic. And it saves money since less money is wasted on ungenuine clicks.

Scott Clyburn, Founder and Director, North Avenue Education

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