14 Ways to Write SEO-Optimized Press Releases for Tech Startups

In the fast-paced world of tech startups, mastering the art of SEO-optimized press releases can make all the difference. We’ve gathered fourteen tips from CEOs, marketers, and content specialists, offering their expertise on everything from optimizing the opening with keywords to boosting SEO with high-quality backlinks. Dive into the collective wisdom of these industry leaders to elevate your press release game.

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Optimize Opening With Keywords

To make your press release more effective, ensure the first 100 words are packed with relevant keywords and clearly summarize the key points of your announcement. This is crucial because search engines give extra weight to the beginning of your content.

A strong, keyword-rich opening not only boosts your SEO but also grabs the reader’s attention quickly. Start with a compelling lead that highlights the most important aspects of your news, making it clear and engaging right from the start.

Matias Rodsevich, Founder & CEO, PRLab

Craft Clear, Catchy Headlines

For tech press releases, writers should focus on clearly conveying the information and writing a catchy yet clear headline. Keywords will play a huge role in SEO purposes. Of course, avoid unnatural keyword stuffing. Lastly, for the tone, think of it as writing for a non-tech person so that it is very easy to understand as well.

Rahul Vij, Co Founder, WebSpero Solutions

Leverage Long-Tail Keywords

It’s all about long-tail keywords.

This is a no-brainer: Leverage long-tail keywords to capture niche audiences. These longer, more specific phrases align closely with what potential customers are actually searching for.

For instance, instead of using a broad term like “tech innovation,” opt for something more precise like “AI-driven customer service solutions.” This narrows down the competition and aligns your content with the intent behind unique search queries.

Better traction, yes please! Applying this practice can drastically improve your press release’s visibility on search engines, driving targeted traffic to your announcement. By embracing long-tail keywords, you ensure that your tech startup’s message reaches the right audience, enhancing both discoverability and engagement.

Michael Lazar, CEO, Content Author

Follow Structured Press Release Format

SEO optimization for press releases is essential. To write SEO-optimized press releases, ensure they follow a structured format:

1. Headline
2. Subheading (lead)
3. Body (main part)
4. Quotation from an expert/specialist
5. Additional information

Additionally, focus on integrating relevant keywords and pay attention to the target audience of the websites where you want to publish your press release.

Iryna Podliesna, Marketer, Collaborator

Naturally Integrate Relevant Keywords

As the owner of a link-building agency, I’ve had extensive experience in crafting SEO-optimized press releases for various tech startups. One specific tip I’d like to share is to focus on integrating relevant keywords naturally within the press release, particularly in the headline, subheadings, and the first 100 words of the content.

For instance, if your tech startup is launching a new AI-based productivity tool, identify the key phrases your audience might search for, such as “AI productivity tools,” “best productivity software,” or “AI tools for business efficiency.” Use these keywords in your headline and throughout the press release without overstuffing. This approach ensures your press release is more likely to appear in search engine results, making it easier for journalists and potential customers to discover your news.

Here’s an example:

Headline: “Revolutionary AI Productivity Tool Enhances Business Efficiency”

First paragraph: “XYZ Tech, a leading innovator in AI solutions, announces the launch of its new AI productivity tool designed to optimize business efficiency. This state-of-the-art software leverages advanced artificial intelligence to streamline workflows and boost productivity across various industries.”

By strategically placing keywords in key areas, you improve the SEO of your press release while maintaining readability and engagement for your audience.

Viktoria Medvedko, Founder and Link-Building Strategist, GetMentioned

Highlight Quantified Benefits

As the founder of an SEO agency, here is my tip: focus on quantified benefits in your press release. For example, “A cybersecurity client found and fixed network vulnerabilities, preventing an estimated $2.1M in costs from a potential breach.”

Keep your press release short, around 300 words. Have a benefit-focused headline, opening paragraph with key details, metrics, a customer quote, and images. Share on your website and social media. Well-optimized press releases attract media interest and can increase web traffic considerably.

The results won’t happen overnight, but a strategic press release that spotlights how you solve key customer needs will boost your credibility and search rankings. Start building brand authority and traffic today with a press release that sells the benefits of your solution, metrics, and case studies.

Josh Cremer, CEO, and Creative Director, Redfox Visual

Marry Substance With SEO Strategy

When it comes to writing SEO-optimized press releases for tech startups, the golden rule is to marry substance with strategy. Dive deep into the core of what makes your startup unique and pepper that narrative with relevant, high-ranking keywords that cater to your target audience. 

Instead of stuffing keywords like a turkey on Thanksgiving, weave them naturally into your story. Think of it as a compelling tale where innovation meets readability. For instance, mention your breakthrough AI algorithm not just as “AI,” but perhaps as “the AI tool for generating the most natural-sounding SEO content,” if that’s what people are searching for. 

Drop hints to your core values and innovations, while subtly guiding search engines to appreciate the same. By balancing captivating content with SEO techniques, you get the best of both worlds—an engaging read that’ll also rank higher on search engines.

Patrick Deja, CEO & Founder, Codi.pro

Prioritize User-Centered Announcements

Focus on announcing something genuinely helpful to users. 

Highlight how your innovation solves a problem or introduces a groundbreaking feature that enhances their lives or businesses. Use clear, engaging language to describe the benefits and real-world applications of your tech solution. 

Through prioritizing the value to your audience over SEO techniques, you naturally create content that resonates, improves search engine rankings organically, and generates genuine interest. 

Remember, authenticity and user-centered announcements build lasting impressions and trust in your brand.

David Abraham, CEO, Bluesoft Design

Strategically Incorporate Targeted Keywords

In the competitive world of tech startups, an SEO-optimized press release can significantly enhance visibility and drive traffic. One specific best practice for writing such press releases is to incorporate targeted keywords strategically and naturally throughout the content. 

Begin with thorough keyword research. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords that your target audience is searching for. Focus on long-tail keywords, which are more specific and less competitive, thus easier to rank for. Here are some ways you can incorporate your keywords effectively:

1. Craft a compelling, keyword-rich title that immediately grabs attention.
   
2. Use subheadings (H2, H3) to break down the content and include secondary keywords.
   
3. Write a concise meta description (150-160 characters) that includes the primary keyword and summarizes the press release’s key point.
   
4. Within the body, integrate your primary keyword in the first 100 words.
   
5. Maintain a natural flow to avoid keyword stuffing, which can negatively impact readability and SEO.

Aayushi Tanwar, Technical Content Writer, Cyntexa

Attention-Grabbing Headlines With Keywords

Use the right keywords! First, find out what words people are searching for with tools like Google Keyword Planner or Ahrefs. For example, look for terms such as “innovative tech solutions,” “AI-driven platform,” or “cutting-edge software.” Make sure your headline grabs attention and includes a keyword, like “Tech Startup XYZ Launches AI-Driven Platform to Revolutionize Healthcare.”

Use these keywords naturally throughout your press release so it reads smoothly and doesn’t feel forced. Break up your text with interesting subheadings that also include keywords, like “How Our AI-Driven Platform Enhances Patient Care.” Add some visuals like images or explainer videos and use keywords in their file names and descriptions. Lastly, write a short and catchy summary (meta description) that includes a keyword and makes people want to read more.

Damar W, Content Writer, Explainerd

Enhance Readability With Stakeholder Quotes

One best practice involves structuring the press release to include quotes from key stakeholders, such as the CEO or product lead. Quotes provide a human element that can enhance the readability of the release, making it more engaging for both journalists and readers. Additionally, embedding these quotes around key SEO phrases helps reinforce important keywords within a natural context, improving the SEO without compromising the quality of the content. Moreover, quotes can be easily picked up by journalists for use in articles, providing additional opportunities for coverage and backlinks, which are beneficial for SEO.

Marc Bishop, Director, Wytlabs

Key Terms in Title and Opening

When writing press releases about SEO for tech startups, one tip is to have your key terms front and center in the title and opening copy. Before you start, research what queries customers use when they search for information. Put those terms in your subsequent materials without overusing them, and still make it readable and informative. Then, add links to the main page or landing page, and include images and videos so it will rank higher because it’s more consumable. You’ll get more visibility for your startup, as well as targeted traffic and credibility.

Gaby Alexander, Sales Director, SERPninja

Focus on ‘Why’ and ‘Who’ for SEO

To create SEO-friendly tech startup press releases, focus on the “Why” and “Who” aspects. Explain the importance of the news by addressing industry pain points or benefits to the target audience. Quote industry experts or analysts praising the innovation to add credibility and attract journalists. 

For example, instead of mentioning a new AI-powered widget, say, “Startup X unveils AI that streamlines data entry, saving businesses Y hours per week, according to industry analyst Z.” This creates a compelling narrative, improves SEO relevance, and increases the chance of media pick-up and backlink generation.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Boost SEO With High-Quality Backlinks

One tip for writing SEO-optimized press releases for tech startups is to include high-quality backlinks—links to your website, relevant product pages, and authoritative sites that add value to your content. For instance, if your startup is launching a new software tool, include links to your product page and a reputable tech news site. This not only boosts your SEO but also provides readers with valuable resources, increasing the credibility and reach of your press release.

Shane McEvoy, MD, Flycast Media

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