15 Team Collaboration Tools for Managing Marketing Projects

When it comes to selecting a team collaboration tool for managing marketing projects, industry leaders have strong opinions grounded in their extensive experience. Digital Marketing Managers and CMOs share their top recommendations, ensuring credibility and reliability in their insights. Discover why some swear by Asana for task organization while others highlight the seamless integration of Google Chat. Read on to uncover why these 15 experts choose their preferred tools; their insights may revolutionize your workflow.

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Organize Tasks Easily with Asana

I am handling a team of 10+ members, and we have been using Asana for more than two years.

What I like most about Asana is how easy it is to organize tasks. For example, we can break down our bigger campaigns into smaller tasks, assign them to the right person, and set clear deadlines. It keeps everything updated, so I don’t need to take follow-ups daily. Instead of going back to the email tab to communicate, it allows us to leave comments directly on tasks, so there are no chances of confusion.

Another benefit of using Asana is that I can customize the workflow as I want. I usually manage the content calendar in a sheet and paid ad campaigns in Semrush. Asana helps me to set up the workflows based on that, so I can easily import and export data.

Harsh Pathak, Digital Marketing Manager, WPWeb Infotech

Foster Better Communication with Basecamp

My go-to tool for managing marketing projects is Basecamp. It’s an all-in-one platform that keeps everything organized—from tasks and deadlines to team discussions and file sharing. One of the things I love about Basecamp is its simplicity. It doesn’t overwhelm you with features you don’t need but gives you exactly what’s required to keep projects on track.

I recommend it because it fosters better communication and transparency within the team and the client. For example, the message boards and automatic check-ins make it easy for everyone to stay in the loop without endless meetings or pointless email chains. The To-Do lists help break down projects into manageable tasks, ensuring nothing slips through the cracks.

Basecamp’s focus on clarity and streamlining has made a huge difference in how efficiently our marketing projects are executed. Whether you’re managing a small team or working with multiple clients, it’s a great solution for maintaining momentum and accountability.

Tom Edwards, Founder, Bit Quirky Consulting

Track Project Progress with Connecteam

My team has been using Connecteam software. It has all the tools needed to effectively manage marketing projects—collaboration, communication, and management. This software is pretty cost-effective due to the numerous tools it provides, like task management tools, checklists, time clocks, digital forms, and many more, which all help in the productivity of a team.

What I particularly like about it is that we can track project progress from initiation to completion. At the same time, team members can monitor everything: who made the changes to files, initial file view (before the alterations were made), etc. On top of that, we can easily generate reports and not lose track of activities done by different team members (such as Development or Content teams).

Kate Dzhevaga, CMO, Head of Growth, SYMVOLT

Customize Workflows with Notion

The team-collaboration tools save a lot of time for employees. It works as an essential factor in increasing productivity and saving money. This fact is especially true in the case of marketing teams, where team and social media collaboration alongside resource management is highly required. For us, Notion came in handy; it’s quite customizable and offers a variety of pre-made project templates fit for specific activities. 

The reason why we suggest it is that it allows collaboration with team members in real-time with comments and file sharing. The share-to-web feature makes it another classy choice that quickly turns Notion documents into web pages. It also allows scheduling, prioritizing, and monitoring tasks by setting up task dependencies, lists, Kanban boards, sub-tasks, and more.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Streamline Projects with Jira

I use Jira to manage marketing projects. It’s incredibly effective for organizing tasks and keeping the entire team aligned. What makes Jira stand out is its flexibility in handling everything from small tasks to complex campaigns—we can break down projects into manageable pieces and track progress easily.

Jira’s customizable workflows adapt to our team’s specific needs. The ability to assign tasks, set deadlines, and prioritize work helps keep everyone on the same page, preventing miscommunication and improving the team’s productivity. Additionally, we can ensure nothing falls through the cracks thanks to the real-time updates and integration with other tools.

I recommend Jira because it streamlines project management, making collaboration smoother and more efficient, especially when managing multiple campaigns simultaneously.

Agata Szczepanek, Career Expert & Community Manager, LiveCareer

Switch Views Easily with Smartsheet

We use Smartsheet to manage our marketing projects because it keeps all our work organized in one place, making collaboration straightforward.

The flexibility to switch between Gantt charts, calendars, and card views helps us track progress in the way that suits each team member best. Integrations with tools like Adobe Creative Cloud and Slack simplify our communication and file sharing.

By automating repetitive tasks, we save time and can focus more on the creative aspects of our projects.

Matias Rodsevich, Founder & CEO, PRLab

Boost Productivity with Monday.com

We swear by Monday.com—it’s been a game-changer for our marketing team’s productivity. The customizable workflows and real-time collaboration features have helped us launch campaigns 30% faster and boosted our team’s creativity tenfold!

Yarden Morgan, Director of Growth, Lusha

Collaborate On-the-Go with Microsoft Teams

Microsoft Teams has been the perfect tool for us since it offers a comprehensive collaboration platform accessible on mobile devices, allowing for on-the-go collaboration. It also allows external collaborators and clients to specific project channels, fostering seamless communication and teamwork. Moreover, Microsoft Teams integrates with popular marketing tools like Asana, Trello, and HubSpot, creating a unified and efficient workspace for managing marketing campaigns.

Kris Flank, Head of Growth, LunarLinks

Facilitate Teamwork with HubSpot

HubSpot helps us as a collaborative platform that facilitates effective teamwork among our marketing teams. Its shared workspace allows us to create real-time content, plan campaigns, and collaborate on assets. To ensure everyone is on the same page, we assign tasks, exchange files, and offer feedback on drafts. 

Furthermore, HubSpot’s communication capabilities, such as notifications and messaging, facilitate communication and keep everyone informed about project developments. This cooperative setting increases our productivity, develops a sense of teamwork, and produces more successful marketing strategies.

Kai Cromwell, Founder | Digital Marketing Specialist, New Seas

Integrate Seamlessly with Google Chat

Google Chat is a good collaboration tool for marketing and everything. You can quickly exchange messages and share files with just one click. Moreover, Google Chat enables integration with Google Workspace, making it easier for us to edit files for better and more fruitful collaboration.

Jason Davis, Founder | E-commerce SEO Guru, Makarios Marketing

Stay Organized with WorkZone

We love WorkZone. You can use it to create projects, assign tasks to people, leave notes on tasks, and send them to other people within the organization so that everything is super-organized and collaborative. This makes it easy to move marketing projects through the funnel without little notes or anything getting lost in the process. 

WorkZone also allows you to add deadlines so that all outsourced tasks get completed on time. Once a project is done, you are able to mark it complete and just focus on the ongoing work. Overall, this tool is pretty seamless and one we’d recommend to anyone who is juggling many different projects across different departments/people.

Ryan Foust, Director of Operations, ChurchShield

Collaborate Easily with Discord

For our gaming-focused marketing projects, we absolutely love using Discord. It’s not just a chat app—the ability to create dedicated channels for different aspects of our campaigns, share files, and integrate with other tools makes it perfect for our fast-paced, community-driven work. Plus, the gaming community is already familiar with Discord, which makes collaboration with influencers and UGC creators a breeze!

Jas Bola, Product Marketing, Minecraft Menu

Streamline Communication with Slack

My team uses Slack to manage marketing projects in our SEO agency because it streamlines communication and integrates well with other tools we use. I recommend Slack for its ability to create dedicated channels for different projects, teams, or clients, which keeps messages specific and organized. Slack also integrates with various platforms such as Google Drive and other project-management tools, allowing us to control our workflows.

Here is an example of how our team utilizes Slack: at the start of a new SEO campaign, we create a specific Slack channel for the project where team members can share files and insights in real-time. Slack also helps us cut down on lengthy email chains, allowing quick decision-making and ensuring everyone is up to date without constant check-ins. This has greatly improved our team’s responsiveness and overall productivity.

Amber Wang, Co- Founder Data Scientist, PressRoom AI

Centralize Tasks with ClickUp

We use ClickUp to manage all our marketing projects. After testing several platforms, we found that ClickUp stands out as the most effective tool for our team’s needs. It offers a range of features, from task management and project timelines to collaboration tools, making it a comprehensive solution for keeping everyone aligned.

What makes ClickUp particularly valuable is the level of buy-in from our entire team. Its intuitive interface ensures that everyone can use it efficiently, which significantly enhances our project coordination and workflow. The tool’s flexibility allows us to tailor it to each campaign’s needs, ensuring that all aspects—from brainstorming to execution—are managed seamlessly.

For marketing projects, we recommend ClickUp because of its ability to centralize communication and task delegation, helping to avoid miscommunication and delays. The ability to integrate it with other tools also allows us to streamline operations, ensuring every project is delivered on time and to the highest standard.

Kim Barrett, CEO, Founder, Speaker & Trainer, Your Social Voice

Stay Organized with Trello

I use Trello to manage marketing projects. It’s easy to use, and the visual layout helps me stay organized. Each project gets its own board, and I can create separate cards for tasks, set deadlines, and assign team members. It’s great for keeping everyone in the loop.

I like using Trello because it’s simple but effective. I don’t need a tool that overwhelms the team with features we won’t use. Trello keeps everything clear. The drag-and-drop interface makes updating tasks quick. It’s satisfying to move a card from “To-Do” to “Done.”

Trello’s collaboration features stand out. My team comments on tasks directly within cards, so we keep all feedback in one place. This is especially useful when we’re managing multiple campaigns simultaneously. No one gets lost in endless email chains or chat threads.

I recommend Trello because it’s flexible. It adapts whether you’re working on a big project or handling daily tasks. If your team needs something straightforward but effective, it’s a solid choice.

Kate Donskaia, Marketing Manager, WealthProtector

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