16 Affiliate Marketing Software Offering the Best Analytics and Reporting

In the world of affiliate marketing, choosing the best analytics and reporting tools is crucial for sustained success. Insights from industry authorities such as a VP of Market Operations and a CEO can guide these decisions. From learning why Everflow is highly recommended to discovering the detailed reporting of HubSpot and Optimizely, this discussion aggregates knowledge from sixteen seasoned experts. Stay tuned for invaluable advice, especially the compelling takeaways shared by thought leaders in the field.

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Everflow Offers Comprehensive Analytics

We’ve found that Everflow offers the best combination of pricing, reach, ease-of-use, and analytics integration. While there are some more niche programs out there that focus exclusively on analytics, we prefer to reduce the number of platforms we need to manage, and that’s one of the reasons we choose to work with Everflow.

Nick Valentino, VP of Market Operations, Bellhop

Rewardful Integrates Seamlessly With SaaS

As a SaaS company, Rewardful particularly works for us because it seamlessly integrates with our existing subscription billing platforms, making it easy to track and manage affiliate activities. Rewardful also provides detailed analytics and reporting tools that cater specifically to the needs of SaaS businesses like us—offering insights into metrics such as recurring commission calculations and customer lifetime value.

For me, this is crucial as we rely on understanding the long-term value of referred customers and how they contribute to sustainable growth.

For example, when we introduced a new pricing tier, Rewardful’s analytics helped us identify which affiliates were driving the most high-value customers, giving us better alignment with our revenue goals.

David Rubie-Todd, Co-Founder & Marketing Director, Glide

Choose Software Based on Specific Needs

The best affiliate-marketing software depends on your specific needs, such as simplicity of use, tracking functionalities, pricing, and scalability.

For e-commerce brands, Tapfiliate, Refersion, and Post Affiliate Pro are excellent options. For SaaS companies, FirstPromoter and PartnerStack stand out as the best choices. Larger enterprises may benefit from more robust solutions like Impact.

Always consider your business’s size, budget, and integration needs before choosing a platform.

Kate Dzhevaga, CMO, Head of Growth, SYMVOLT

AffiliateWP Excels in Custom Reporting

In my opinion, AffiliateWP offers the best analytics and reporting.

For starters, AffiliateWP has a very intuitive and user-friendly dashboard, which, as you can imagine, provides real-time insights into key metrics like clicks, conversions, commissions, etc. This makes monitoring your affiliates’ performance easy and, even more importantly, identifying trends over time. Furthermore, the platform also allows for custom reporting, so you can focus on the data that matters most to your business.

When it comes to analytics, what I love the most is AffiliateWP’s ability to deep-link track. This allows you to see exactly where your traffic is coming from and performance metrics for individual affiliates. This granularity has helped us optimize our partnerships and focus our efforts on the most effective affiliates.

Ultimately, while undoubtedly there are many solid options, you can’t go wrong with AffiliateWP, especially if you’re big on reporting and analytics.

Peter Bryla, Senior Community Manager, LiveCareer

Refersion Tracks Performance Effectively

Refersion is a great choice for affiliate-marketing software because it offers detailed analytics and reporting, allowing us to track performance, conversions, and commissions easily. Its real-time data helps optimize affiliate strategies and grow partnerships effectively.

John Frigo, eCommerce Manager, Best Price Nutrition

Tapfiliate Provides Robust Tracking

Tapfiliate is a top choice for affiliate-marketing software with robust analytics and reporting capabilities. It offers comprehensive tracking and detailed reports, providing insights into affiliate performance, conversion rates, and ROI. Users can monitor metrics like click-through rates, sales generated by each affiliate, and customer acquisition costs for an in-depth analysis of campaign effectiveness.

PartnerStack offers real-time analytics and performance tracking, allowing businesses to create customized dashboards to visualize data. Refersion offers an intuitive reporting interface for tracking sales, commissions, and affiliate activities in detail. The best choice depends on the scale of your affiliate program and the types of reports needed.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

ShareASale Boosts Marketing Performance

ShareASale has proven to be the most effective for analytics and reporting in affiliate marketing. Their customizable dashboards provide comprehensive, actionable insights that have significantly boosted our marketing performance and revenue growth.

Andrew Dunn, Vice President of Marketing, Zentro Internet

TUNE Offers Advanced Attribution Modeling

I’ve found that TUNE (formerly HasOffers) provides the most comprehensive analytics for affiliate marketing. Their advanced attribution modeling and integration with SEO metrics have allowed us to gain deeper insights into our affiliate program’s performance and make data-driven decisions.

Itamar Haim, SEO Strategist, Elementor

AgencyAnalytics Integrates Multiple Data Sources

We’ve been deeply involved in affiliate marketing for over a decade now, and I’ve had the opportunity to test out quite a few different software solutions during that time. In my experience, Post Affiliate Pro and Impact are certainly big names in the industry, and I’ve used both for various affiliate programs in the past. They offer solid features and have served many marketers well over the years.

However, we’ve recently made the switch to AgencyAnalytics for all our affiliate-marketing needs, and I have to say, it’s been a game-changer for us. What really sets AgencyAnalytics apart is the seamless integrations it offers. It’s not just about tracking affiliate links and commissions anymore—this platform allows us to pull in data from multiple sources, giving us a much more comprehensive view of our marketing efforts.

One of the things I appreciate most about AgencyAnalytics is its versatility. We don’t just use it for affiliate-marketing data; it’s become our go-to tool for general marketing insights as well. This means we can analyze our affiliate performance alongside other marketing channels, helping us make more informed decisions about our overall strategy. The reporting features are top-notch, allowing us to create customized dashboards that give us exactly the information we need at a glance.

Ryan Doser, Contributing Tech Author, TROYPOINT

HubSpot and Optimizely Provide Detailed Reports

As an online marketing consultant, I’ve found that HubSpot and Optimizely offer some of the best affiliate-marketing analytics.

HubSpot’s all-in-one marketing platform provides detailed reports on traffic sources, conversions, and ROI across all our clients’ campaigns. The visual dashboards make it easy to see which affiliates and partnerships are driving the most value, so we can optimize our strategy.

Optimizely helps us run A/B tests to improve conversion rates. We’ll test different content, images, or copy on partner sites to see which variation resonates most with their audience. The statistics Optimizely provides give us confidence that the changes we implement will positively impact sales.

For example, one client saw a 26% increase in affiliate revenue after we tested promo codes and discounts on their top-performing partner site. The data showed us that their audience responded best to percentage-based promo codes, so we updated offers across all affiliates.

Jay Owen, CEO, Business Builders

Refersion Simplifies Data Visualization

One of the best affiliate marketing software options for analytics and reporting is Refersion. It provides comprehensive tracking capabilities that allow you to monitor affiliate performance in real-time. Refersion’s reporting features offer detailed insights into sales, conversions, and traffic sources, making it easy to assess the effectiveness of your affiliate programs. 

Additionally, its user-friendly dashboard simplifies data visualization, helping marketers make informed decisions quickly. Overall, Refersion stands out for its robust analytics that empower businesses to optimize their affiliate marketing strategies.

Shreya Jha, Social Media Expert, Appy Pie

PartnerStack and CJ Affiliate Offer Deep Insights

In my experience as a Marketing Manager, I’ve found that platforms like PartnerStack and CJ Affiliate offer some of the best analytics and reporting for affiliate marketing. Both provide detailed insights into traffic, conversion rates, and commission tracking, allowing for robust performance analysis. PartnerStack, in particular, is great for companies managing multiple affiliate programs, while CJ Affiliate excels with its deep data integration and real-time reporting capabilities.

Rene Ymzon, Marketing manager, Advanced Motion Controls

Impact Radius Stands Out for Functionality

We’ve tried more affiliate-marketing platforms than we can count, and we can confidently say that Impact Radius is the best out of all of them. Most platforms tend to be limited in their functionalities, but Impact Radius truly stands out by offering all the tools you need as an affiliate.

From advanced tracking and detailed analytics to customizable reporting, Impact Radius covers all the bases. It not only helps us monitor our campaigns with precision, but also allows us to optimize and scale effectively. The platform’s robust feature set makes it easier to manage complex affiliate programs, ensuring we get the most out of every partnership.

For anyone serious about affiliate marketing, Impact Radius is a game-changer.

Taylor Walker, Co-Founder & CEO, Growth Spurt

CJ Affiliate Offers Multi-Channel Tracking

Depending on your needs as a business, some marketing-affiliate tools might work better for you than others, but we like CJ Affiliate (formerly Commission Junction). It’s got a huge range of analytics options, starting from its multi-channel performance tracking, that lets you analyze metrics such as clicks, sales, conversions, and earnings in real time across different devices and platforms. 

This complements very well its multi-device attribution features, which ensures that even if a customer engages with content on different devices, the proper affiliate receives credit. But it doesn’t stop there because its attribution model allows the tracking of conversion across multiple touchpoints, which means you can get a good overview of the customer journey and how they interact with the affiliates.

And of course, this is all shown in a customizable dashboard, so you can pick and choose which data you want to visualize and show in your reports, making it easy to track ROI and optimize performance. All in all, it’s an effective tool that might have other weaknesses, but when it comes to analytics, we can’t stop recommending CJ Affiliate.

Luke Hickman, Chief Marketing Officer, Bird

Impact.com Provides Comprehensive Click-Journey Data

Our tool checks the boxes for best analytics and reporting. For years, I’ve run programs with it because of the ability to understand the click-journey and participation of the partners in a conversion. Knowing this kind of data helps build trust between the brand and the partners and shows the value of an affiliate program. For more established programs, the Optimize Reporting can pull in data from other marketing channels to show how partner activity is adding to or overlapping.

Wesley Whetten, Affiliate Marketing Manager, impact.com

Post Affiliate Pro Offers Clear Reports

When it comes to affiliate marketing software with strong analytics and reporting, I’ve found that Post Affiliate Pro stands out. I’ve used a few platforms in the past, still, Post Affiliate Pro’s ability to offer detailed reports without overwhelming you is key. You don’t have to dig through complex dashboards to get what you need. The reports are clear, and it’s easy to track conversions, clicks, and payouts.

In my experience, having a simple interface matters when you’re managing multiple affiliates. Post Affiliate Pro gives you real-time data and customizable reports, which help you quickly see what’s working and where you can improve. It’s straightforward and doesn’t require a deep learning curve to understand your campaign’s performance.

Another platform worth mentioning is Tapfiliate. It’s a little more user-friendly for beginners. You can track sales, clicks, and commissions easily while accessing automated features like email notifications and performance tracking. This can be a good choice if you’re just starting out or need something less technical.

In the end, the best platform depends on what kind of analytics you’re after. Post Affiliate Pro is a good bet if you need more in-depth tracking. But if simplicity is key for you, Tapfiliate could be your best option.

Kate Donskaia, Marketing Manager, WealthProtector

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