17 Email Marketing Tools With the Best Newsletter Templates

Discover the ultimate email marketing tool for your business needs in this comprehensive guide. Insights from a CEO and VP of Market Operations reveal the top contenders in the industry. From Constant Contact’s industry-focused templates to Omnisend’s Shopify-friendly options, our experts share seventeen invaluable recommendations. Don’t miss the chance to optimize your email marketing strategy with advice from the leading minds in the field.

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Choose Constant Contact for Industry-Focused Templates

Depends on what you’re looking for, but I like Constant Contact as they provide one of the best template libraries for those looking to tailor their newsletters by specific audience and goal rather than something more all-purpose. This tool offers industry-focused templates, allowing users to match the design to their branding, whether the focus is retail, nonprofit, or hospitality. Each template can be easily personalized with logos, colors, and layouts that reflect unique brand identities, and Constant Contact’s templates are optimized for mobile, which is critical for a growing audience reading emails on smartphones.

Kate Kandefer, CEO, SEOwind

Substack Offers Creative Freedom for Newsletters

There are many platforms that can help you create an engaging newsletter, but the best choice isn’t always about the templates—it’s about how easy it is to manage your content, customize your posts, and make the platform reflect your brand’s unique voice.

For me, Substack stands out. It’s not just about publishing a post; it’s about the freedom to create. Substack’s user-friendly interface makes it easy to write and publish, while its versatile features allow me to build structured content that fits my needs. As a designer and illustrator, Substack is my creative playground, enabling me to infuse my style and vision into every email through custom assets that highlight key sections.

When using Substack, it’s crucial to come in with a clear vision of what you want to say and how you want it to look. The platform encourages experimentation—A/B testing your content and tweaking as you go. As you receive feedback from your audience and analyze your stats, you’ll have the flexibility to iterate in real time, improving your content and growing your reach.

There’s no one-size-fits-all approach to newsletters. Some of the most effective newsletters are purely text-based—simple, straightforward, and beloved by their audiences. Others rely on striking visuals to create a strong sense of identity and reinforce their brand. Ultimately, the template is just a starting point. What truly matters is finding a platform that allows you to create custom elements that resonate with your readers and build a lasting brand.

Keva Epale, Founder, Brand Strategist, Keva Epale Studio

Flodesk Impresses for Small Business Needs

While it doesn’t have the full feature set or volume we need at our size, I’ve played around a bit with Flodesk, and I’ve been really impressed. For startups and very small businesses, it’s an incredibly slick tool that will let you do a lot with a marketing department of one person.

Nick Valentino, VP of Market Operations, Bellhop

SendinBlue Combines Simplicity and Innovation

Wearing many hats as a tech CEO—from financial management to IT—I am always seeking tools that add value and optimize our processes. Enter SendinBlue, a robust email-marketing platform with remarkable newsletter templates. SendinBlue’s templates are profoundly intuitive, customizable, and visually compelling, making each email correspondence uniquely engaging. I firmly believe in the power of simplicity combined with innovation, and SendinBlue meets this perfect balance, boosting our email-marketing capabilities beyond our expectations.

Abid Salahi, Co-founder & CEO, FinlyWealth

MailerLite Balances Simplicity and Power

I’ve tested dozens of email tools over my six years in digital marketing, and MailerLite consistently impresses me with its balance of simplicity and power. Last month, I switched three of my clients from Mailchimp to MailerLite because their drag-and-drop editor made creating professional newsletters so much easier, plus they saved about 30% on costs. While Mailchimp has more templates overall, I’ve found MailerLite’s designs look more modern and require less tweaking to get that polished look.

Ryan Doser, Co-Founder, AI Insider Tips

SendGrid Templates Prove Technically Reliable

From a technical perspective, SendGrid’s templates have proven most reliable across different email clients and devices in my testing.

When we integrated SendGrid with our SaaS platform, the responsive templates saved us countless hours of custom-coding and reduced rendering issues by about 90%.

While they only offer 16 base templates, their API makes it super easy to create variations and maintain consistent branding across all communications.

Joshua Odmark, CIO and Founder, Local Data Exchange

Klaviyo Tailors Templates for E-Commerce

Klaviyo, as an email marketing tool, has always impressed me with its newsletter templates.

Tailored for e-commerce, with interactive, customizable templates, Klaviyo gives us pretty good flexibility around personalizing the templates, which is great because it allows our newsletter to be as custom as possible in alignment with the audience segments.

For instance, when working with retail clients, we used Klaviyo’s email templates to create beautiful, product-focused emails that featured product recommendations based on customers’ previous purchases. This has literally boosted open and click-through rates. Klaviyo is a first-class email solution if you want your newsletters to punch above their weight by leveraging segmentation, powerful templates, and personalized content for your audience.

Darryl Stevens, CEO, Digitech Web Design

GetResponse Optimizes Templates for Mobile Viewing

From my experience optimizing email campaigns, GetResponse has been a game changer for our newsletter templates. I love how their templates are already optimized for mobile viewing, which is crucial since about 60% of our subscribers read our content on phones. What really sets them apart is their smart automation features that let us personalize templates based on user behavior, like showing different content to website builders versus marketing professionals.

Itamar Haim, SEO Strategist, Elementor

Moosend Offers Stylish and Functional Templates

I’ve tested dozens of email tools, and I really like Moosend’s template library for its balance of style and functionality. Last month, I used their countdown-timer template for a client’s flash-sale campaign, which drove 32% more clicks than our regular newsletters. While their 100+ templates are great, I find myself regularly using about 5–6 core designs that I’ve customized to match different brand styles.

Praveen Kumar, Founder, Wild Creek Web Studio

Zoho Campaigns Boosts Engagement with Interactive Elements

Generally speaking, we’ve had the most success with Zoho Campaigns for our e-commerce newsletter templates. I’ve tested dozens of platforms, but Zoho’s templates are particularly good at incorporating interactive elements like product showcases and gamification features that boost engagement. The analytics they provide help us understand which template designs drive the most clicks, and we’ve seen our open rates improve by 23% since switching to their platform.

John Cheng, CEO, PlayAbly.AI

HubSpot Templates Support Data-Driven Insights

I’ve leveraged various tools, but HubSpot’s email marketing platform stands out for templates custom-made for business growth. Their templates are integrated with data-driven insights, allowing customization that aligns with our targeted strategies. This synergy helps optimize engagement and conversion rates, which are crucial for agency scaling.

A specific example is how applying HubSpot’s advanced segmentation features enabled us to tailor email campaigns based on behavior, which significantly boosted our client acquisition efforts. We saw an engagement increase of 20% using strategically segmented and visually appealing templates. This clearly illustrates how customization and analytics can transform email marketing success.

Effective email marketing demands more than just attractive designs; it needs to deliver specific insights and personalization. HubSpot excels here, offering templates that support data integration, ensuring that every touchpoint with clients is purposeful and engaging. For agencies seeking to improve their email tactics, it’s about utilizing a platform that offers both aesthetic flexibility and robust analytics. 

Jay Owen, CEO, Business Builders

Mailmodo Excels for Cosmetic Procedure Newsletters

I’ve found Mailmodo to be incredibly useful for my plastic surgery clients since it has pre-made templates specifically designed for before-and-after galleries and procedure explanations. After switching from basic email tools, we saw our open rates jump from 15% to 32% because the templates make our cosmetic procedure newsletters look so much more professional and engaging.

Josiah Lipsmeyer, Founder, Plasthetix

Benchmark Email Delivers Clean, Modern Designs

Having worked with hundreds of businesses, I’ve noticed that Benchmark Email’s templates consistently deliver the best results for my clients, particularly their clean, modern designs that work brilliantly for professional services. Last month, we switched one of our clients from a basic template to Benchmark’s “Business Weekly” design, and their click-through rates jumped by 23%—it’s worth checking out their premium collection.

Charlie Clark, Public Speaker and Founder, Minty Digital

Mailchimp Provides Customizable and Responsive Templates

When it comes to email marketing tools that offer the best templates for newsletters, Mailchimp is a standout choice. We’ve used Mailchimp extensively and continue to recommend it for several compelling reasons.

Mailchimp provides a vast library of professionally designed templates that cater to a wide range of industries and purposes. Whether you’re sending out a corporate update, a promotional offer, or a monthly newsletter, there’s likely a template that fits your needs. These templates are not only visually appealing but also built with best practices in mind, ensuring that your emails are both engaging and effective.

One of the key advantages of Mailchimp’s templates is their customization flexibility. You can easily tailor them to reflect your brand’s identity by adjusting colors, fonts, images, and content blocks. This flexibility ensures that every email you send reinforces your brand and speaks directly to your audience.

Another benefit is the responsive design of Mailchimp’s templates. They are optimized to look great on any device, whether it’s a desktop, tablet, or smartphone. This is crucial in today’s mobile-centric world, where a significant portion of email opens occur on mobile devices.

Mailchimp also offers robust analytics tools that allow you to track the performance of your newsletters. You can see open rates, click-through rates, and engagement metrics, which provide valuable insights into how your audience is interacting with your content. This data helps you refine your approach and improve future campaigns.

Additionally, Mailchimp’s integration capabilities allow you to connect with various other platforms and tools, making it easier to manage your overall marketing strategy cohesively.

Overall, Mailchimp’s combination of beautifully designed templates, customization options, and powerful analytics makes it a go-to tool for creating effective and visually stunning newsletters.

Josh Matthews, Director, LogicLeap

Campaign Monitor Offers Intuitive Template Editing

When it comes to the best and most outstanding templates for newsletters, I consider Campaign Monitor to be the best on the market, and here is why: with over a hundred professionally-designed and customizable templates and a drag-and-drop editor feature for easy modification, plus the fact that Campaign Monitor seamlessly integrates with other marketing platforms.

As an email marketing tool, Campaign Monitor also stands out as the best for its intuitive template editing, user-friendly interface, and its high-quality template designs that are perfectly suited for different industries, plus the fact that it allows for comprehensive analytics and reporting. 

Campaign Monitor is also cost-efficient, and has a dedicated customer support team, and in my professional opinion, this makes it a perfect choice for businesses and marketers looking to find the best email marketing tool with the best templates that help them prioritize engagement, increase conversion, and streamline marketing workflow and automation while balancing between cost efficiency and finding a robust solution for their email marketing needs.

Umeadi Grace chisom, Human Resources (HR) Leader, Express Dentist

Omnisend Templates Perfect for Shopify Clients

Running an e-commerce optimization agency, I’ve tested pretty much every email tool out there, but Omnisend’s templates have been game changers for our Shopify clients’ newsletters. Just last week, we used their “Product Showcase” template for a client’s product launch, and it automatically pulled in their store’s branding and product details, saving us hours of setup time while maintaining their visual identity perfectly.

Joshua Uebergang, Founder, Digital Darts

ConvertKit Templates Emphasize Text Over Design

In my mind, ConvertKit is the top tool in this case.

Template Features: ConvertKit’s templates are clean, minimalistic, and emphasize text over design, which appeals to content creators and bloggers.

Unique Advantages: It’s well-suited for creators with subscriber tagging and content segmentation.

Best For: Bloggers, content creators, and freelancers.

Jessica Perkins, SaaS Marketing Consultant & Writer, Brandmatcher

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