Discovering the secret to Instagram visibility for handmade ceramics can be a game-changer, and who better to ask than the experts in the field? From leveraging trending and niche hashtags to using specific craft and style hashtags, here are the top three tactics shared by a General Manager and a CEO on how to use niche hashtags effectively.

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Leverage Trending and Niche Hashtags

One specific tactic for using niche hashtags to gain visibility on Instagram for handmade ceramics is to leverage a combination of trending and specific niche hashtags. Start by researching popular hashtags related to ceramics and pottery, such as #handmadeceramics, #potterylove, and #ceramicart. These broad hashtags help reach a wider audience interested in handmade crafts.

Next, incorporate more specific niche hashtags that cater to your unique offerings or style, such as #stonewarepottery, #modernceramics, or #artisanmade. These targeted hashtags help attract a highly engaged audience looking for specific types or aesthetics of handmade ceramics.

Additionally, monitor and participate in trending hashtags relevant to the ceramics community or seasonal trends, like #mugshotmonday or #holidaygifts. This tactic can increase your posts’ visibility during peak engagement periods and attract followers interested in current trends.

By strategically combining trending, broad, and niche-specific hashtags, you can effectively increase visibility for your handmade ceramics on Instagram, reach a targeted audience, and attract potential customers interested in unique artisanal creations.

Omer Lewinsohn Featured 1 3 Ways to Use Niche Hashtags to Gain Visibility On Instagram for Handmade Ceramics

Omer Lewinsohn, General Manager, Marketing Expert, Management.org

Create a Branded Hashtag

For handmade ceramics on Instagram, diving deep into niche hashtags has proven effective. One standout tactic is creating and promoting a branded hashtag unique to your line of ceramics. This not only categorizes your content but also builds a community around your brand. Additionally, combining this with local and trend-specific hashtags—like #potterylove or #localart—enhances visibility to those specifically interested in unique, artisanal creations, significantly boosting engagement and reach.

Petteri Pucilowski Featured 3 Ways to Use Niche Hashtags to Gain Visibility On Instagram for Handmade Ceramics

Petteri Pucilowski, CEO, Search Engine Wizards

Use Specific Craft and Style Hashtags

When promoting handmade ceramics on Instagram, using niche hashtags can make a big difference. A good strategy is to find and use hashtags specific to your craft and style, such as #HandThrownPottery, #RusticCeramics, or #ModernPottery. These hashtags attract people who are specifically searching for those types of ceramics. Additionally, create a unique hashtag for your brand, like #YourBrandCeramics, and encourage your customers to use it when they post pictures of your pieces. This builds a community around your brand and makes it easier for new customers to discover your work. By focusing on niche and branded hashtags, you enhance your visibility and engagement on Instagram.