4 Alternatives to Chatbots for Customer Interaction
Exploring alternatives to chatbots for enriching customer interactions, we turned to the insights of founders and CEOs to offer their singular recommendations. From implementing live-chat software to updating your knowledge base with a helpdesk, discover the top four innovative strategies they propose for engaging with your customers.
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Implement Live-Chat Software
One specific alternative to chatbots is the use of live-chat software. I have found that live chat provides a more immediate and personalized way to engage with customers. Unlike chatbots, live chat connects customers directly with human agents, allowing for nuanced and context-aware interactions that can more effectively resolve complex issues and foster stronger customer relationships.
Additionally, live-chat platforms often come with features such as chat transcripts, visitor tracking, and integration with other customer support systems, which can help improve overall service quality and efficiency. This approach ensures that customers feel valued and understood, which is essential for building long-term loyalty.
Dinesh Agarwal, Founder, CEO, RecurPost
Launch Community Support Forums
As someone who’s been in the customer service trenches for years, I’ve seen the rise of chatbots and their limitations. While they have their place, I’ve found that one powerful alternative that’s often overlooked is community-driven support forums.
Let me share a real-world example of how this approach transformed our customer interaction strategy.
A few years back, I was working with a mid-sized SaaS company. We were struggling with an overloaded support team and considering implementing chatbots. However, we decided to take a different route and launched a community support forum instead.
Here’s why it worked so well:
- Peer-to-Peer Problem-Solving – We found that many of our power users were more than happy to help newbies. This not only reduced the load on our support team but also fostered a sense of community among our users.
- Knowledge Base Building – Every solved problem became a searchable resource for future users. Over time, this organically grew into a comprehensive knowledge base.
- Product Feedback Loop – The forums became a goldmine of user insights and feature requests. Our product team started actively monitoring discussions, which led to several user-inspired improvements.
- 24/7 Support – Unlike our support team (or even chatbots, which can have downtime), the forum was always active. Users from different time zones were always around to help.
- Reduced Support Tickets – Within six months of launching the forum, we saw a 40% reduction in support tickets. Issues that would have normally come to us were being resolved in the community.
- Improved Customer Satisfaction – Our NPS score increased by 15 points in the year following the forum launch. Users appreciated the quick responses and the sense of community.
- SEO Benefits – The constant flow of user-generated content boosted our search engine rankings for long-tail, problem-specific keywords.
The key to success was active moderation and engagement from our team. We didn’t just set it up and leave it. We had team members actively participating, highlighting top contributors, and ensuring the information shared was accurate.
We also gamified participation with a points system and special badges for top contributors. This encouraged ongoing engagement and helped identify our most knowledgeable users.
Joey Lowery, Founder & Marketing Coach, Media Shark
Adopt a Hybrid Chat Strategy
Today, brands know that they need to be available for their customers at any moment.
While chatbots are crucial for providing swift, automated responses and 24/7 customer service, live chat with human operators promotes a more authentic connection, which increases customer happiness and loyalty.
Actually, I firmly recommend a hybrid strategy in which chatbots answer initial requests and escalate more complex issues to human agents, resulting in a smooth and efficient customer experience.
This combination will then maximize the benefits of both technologies to produce the best possible outcomes. Try it out!
Gabriel Kaam, CEO, KNR Agency
Update Knowledge Base With Helpdesk
Knowledge base with built-in helpdesk. As more people ask the same questions, the knowledge base gets updated with new information. This strikes the best balance between talking to a human being while having a decent resource to rely on.
Joshua Allerton, Founder, Hatch + Vox
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