4 Alternatives to Facebook Lookalike Audiences for Targeting

In the ever-evolving landscape of digital marketing, professionals are constantly seeking fresh alternatives to established tools. We’ve gathered insights from co-founders and digital marketing managers on this topic, focusing on their specific alternatives to Facebook Lookalike Audiences. From leveraging LinkedIn Matched Audiences to targeting custom website visitor audiences, discover the top four strategies they recommend for effective targeting.

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Leverage LinkedIn Matched Audiences

One specific alternative to Facebook Lookalike Audiences for targeting is LinkedIn Matched Audiences. As a marketing expert, I can tell you that LinkedIn provides a unique and robust platform for reaching professionals in a highly targeted manner. 

Imagine the power of being able to reach decision-makers, industry leaders, and potential collaborators directly! With LinkedIn Matched Audiences, you can upload a list of email contacts, target the visitors of your website, or even reach people who have interacted with your LinkedIn content before. 

The emotional connection you can forge on a professional network like LinkedIn is unparalleled. It’s not just about the numbers; it’s about forming meaningful relationships and engaging with your target audience on a platform they associate with their professional identity and growth. This creates not only a higher likelihood of conversions but also establishes a deeper trust and affinity with your brand.

Rohit Vedantwar, Co-Founder – Director, Supramind.com

Utilize Emotional Resonance Targeting

Instead of Facebook Lookalike Audiences, consider “Emotional Resonance Targeting.” This approach uses AI-powered sentiment analysis of users’ content interactions (likes, comments, shares) to create audience segments based on emotional patterns rather than demographics or behaviors. For example, target users who consistently engage positively with content evoking nostalgia or excitement. This method could lead to more meaningful connections with audiences, as it taps into underlying emotional drivers rather than surface-level characteristics.

Ryan Doser, Co-Founder, AI Insider Tips

Explore Google Ads’ Similar Audiences

One alternative for targeting is Google Ads’ Similar Audiences. Similar Audiences on Google Ads use machine learning to identify new potential customers. These potential customers share characteristics with your existing ones based on factors like browsing behavior and interests. This approach helps expand your reach beyond Facebook’s ecosystem while still leveraging data-driven targeting to find relevant audiences. This alternative is especially useful to diversify your ad placements or if you prefer Google’s ad network for its reach and targeting capabilities.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Target Custom Website Visitor Audiences

In the yachting industry, we prefer using custom audiences based on website visitor behavior. This method is more suitable for us, as it has precision targeting of people who have already shown interest in our offerings. This also has a higher conversion rate; as we mentioned before, it targets individuals who have shown interest in our websites. This is important, as customers in the yachting industry need detailed information and trust before they make a large investment such as this. 

In addition to this, it offers segmentation, which allows you to focus on visitors who spend more time on the website or if they visited specific pages. It allows you to create a more targeted and personalized ad message that will speak directly to their needs and interests. By approaching each segment using this method, your campaigns will be more effective and have higher engagement levels. 

This method can also be used in tandem with other marketing efforts. You can create an email outreach campaign to follow up on leads that have engaged with your content without it converting to a sale.

Christos Papadimitriou, Digital Growth, IYC

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