To explore innovative alternatives to traditional PR for brand awareness, we asked founders and digital marketing managers this question for their expert advice. From boosting awareness with guest posting to utilizing digital PR techniques, here are the top four strategies these professionals recommend.

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Contents

1 Boost Awareness with Guest Posting
2 Leverage Influencer Marketing
3 Implement Content Marketing Strategies
4 Utilize Digital PR Techniques

Boost Awareness with Guest Posting

Guest posting is one of my favorite ways to boost brand awareness. It’s simple: you write an article and get it published on another company’s website.

This isn’t just about getting your name out there—it’s about sharing your knowledge where your potential customers already hang out. Plus, it lends your brand a bit of credibility when you’re featured on well-respected sites. And let’s not forget, it can really help with your website’s SEO by linking back to your own site.

Matias Rodsevich, Founder & CEO, PRLab

Leverage Influencer Marketing

I’d like to highlight influencer marketing as a powerful alternative to traditional PR. From my personal experience, influencer marketing provides a more authentic and engaging way to connect with target audiences. Unlike traditional PR, which often relies on press releases and media coverage, influencer marketing leverages the credibility and reach of individuals who have built trust within specific communities.

We have successfully utilized influencer partnerships to create genuine conversations around our brand. By collaborating with influencers who resonate with our target market, we’ve been able to demonstrate our product’s value in a relatable context, which significantly enhances trust and engagement. This method has proven particularly effective in reaching niche audiences and generating organic content that traditional PR efforts might not achieve. Influencer marketing, with its personalized and direct approach, has been a game-changer for us, driving both awareness and growth in a more dynamic and interactive manner.

Dinesh Agarwal, Founder, CEO, RecurPost

Implement Content Marketing Strategies

As an e-commerce growth specialist, I recommend content marketing as an alternative to traditional PR for brand awareness. Instead of relying on media coverage, content allows you to connect directly with your audience by telling your brand’s story.

At First Pier, we’ve helped clients boost brand awareness through valuable blog content, email newsletters, and social media posts. For one client struggling with social media, we analyzed their audience and found Instagram and Pinterest as better fits. By creating visual content and using branded hashtags, their brand awareness and engagement skyrocketed.

Content comes in many forms. A good content strategy includes a mix of media types to resonate with different audience preferences. Whether blog posts, videos, or something else, focus on providing value by solving customer problems or educating them. Valuable, consistent content positions your brand as a thought leader, building authority and trust.

With billions of people online daily, social media platforms offer huge opportunities for brand awareness. Choose platforms where your audience spends time, build your presence, and engage regularly by posting updates, joining conversations, and replying to comments. Social media is a two-way street, so make sure to interact with your followers. Regular engagement improves your reputation and brand memorability.

At First Pier, we’ve found social media and content marketing to be powerful yet cost-effective alternatives to PR for brand awareness. By leveraging these digital strategies and optimizing based on key metrics, you can make your brand stand out.

Steve Pogson, Founder, First Pier

Utilize Digital PR Techniques

One specific alternative to traditional PR for brand awareness is Digital PR. Traditional PR targets a broader audience through methods like newspapers, magazines, TV, and radio. In contrast, Digital PR aims to reach more people in a measurable and targeted way using online channels like blogs, social media, and websites.

Digital PR offers increased brand awareness and SEO benefits with strategies to raise the online presence of the brand. It allows more accurate messaging compared to traditional PR, and it earns high-authority links and coverage on relevant publications that can boost a brand’s visibility and presence. Digital PR also reaches specific demographics and measures the results of your PR efforts.