Discover the best customer feedback tools for managing post-purchase surveys with expert insights included. This article highlights the top platforms, from Google Forms to Fairing, tailored for e-commerce success. Implementing the right tools can transform customer feedback into a goldmine of actionable data.

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Contents

1 Google Forms and Typeform for Surveys
2 SurveySparrow for Post-Purchase Feedback
3 Google Forms for Post-Purchase Feedback
4 Fairing for E-Commerce Post-Purchase Surveys

Google Forms and Typeform for Surveys

I highly recommend Google Forms and Typeform for managing post-purchase surveys, depending on your needs.

Google Forms is an excellent choice for small businesses. It’s free, easy to set up, and perfect for capturing basic feedback. Its simplicity allows you to collect and analyze data quickly without a steep learning curve, making it ideal for teams with limited resources.

On the other hand, Typeform offers a more interactive and engaging experience. Its conversational survey design increases response rates, while its drag-and-drop interface allows for easy customization. Additionally, integrations with tools like HubSpot and Zapier enable seamless automation and data management.

Both tools are highly effective, but the choice depends on whether you prioritize cost-efficiency or creating a premium customer experience.

John Mac Featured 2 4 Customer Feedback Tools for Managing Post-Purchase Surveys

John Mac, Senior Growth Consultant, Fluidic Agency

SurveySparrow for Post-Purchase Feedback

For managing post-purchase surveys, I use SurveySparrow, and I find it to be an invaluable tool for gathering and analyzing customer feedback. The reason I recommend it is because of its flexibility and ease of use. The platform allows me to create highly customizable surveys that can be easily integrated into our client’s post-purchase workflows. Whether it’s through email or directly on a website, SurveySparrow ensures that we can collect timely, actionable insights from customers right after they make a purchase.

One of the features that stands out is the ability to create conversational surveys, which make the feedback process feel less like a chore and more like an engaging conversation with the customer. This approach has helped increase response rates, as customers are more willing to engage with surveys that feel more personal and less like traditional forms. The user experience is intuitive for both the customer and the team managing the data, which saves us valuable time.

Moreover, SurveySparrow offers powerful analytics tools that allow me to quickly identify trends, common pain points, and areas for improvement. I can easily segment the feedback based on customer demographics or purchase behavior, allowing us to tailor strategies to different customer groups. For example, after running a series of post-purchase surveys, we identified a recurring concern about the delivery time, which led to actionable changes in our logistics processes.

Incorporating this tool into our feedback loop has significantly improved our ability to understand customer sentiment, enhance their experience, and ultimately increase retention and customer loyalty. The ability to turn customer feedback into real improvements is one of the main reasons I highly recommend SurveySparrow.

Georgi Petrov Featured 14 4 Customer Feedback Tools for Managing Post-Purchase Surveys

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

Google Forms for Post-Purchase Feedback

I like to use Google Forms for my post-purchase feedback. It is so easy to create the forms and adjust them as I need to. It’s accessible so I can use it pretty much anywhere and on any device, plus it stores information in Google Sheets so I can easily access the information in a nicely grouped overview way.

The data can then be manipulated and used in a visual format like a graph so that you can see trends over time as well as if there’s a specific area that shows a need for improvement or an area that is performing very well. Gathering feedback is the first step, but it’s important that you can take that information and format it in a way that can be utilized to improve the business.

Tracy Cook Featured 4 Customer Feedback Tools for Managing Post-Purchase Surveys

Tracy Cook, Chief Executive Officer, Blue Beam Marketing

Fairing for E-Commerce Post-Purchase Surveys

Fairing offers a highly customizable survey experience, allowing us to tailor questions to specific touchpoints in the customer journey. Fairing’s integration with e-commerce platforms makes it easy to automatically send surveys after purchases, and its intuitive dashboard provides in-depth insights into customer satisfaction and product feedback. The ability to track Net Promoter Score (NPS) and sentiment analysis in real-time has helped us identify areas for improvement quickly and efficiently. The results speak for themselves; by gathering targeted feedback and implementing suggestions from our post-purchase surveys for an e-commerce client, we improved customer retention by 37.7% and optimized the overall shopping experience.