Navigating the world of social media management tools can be overwhelming, but it’s crucial for businesses to find the right fit. In this blog post, marketing directors and eCommerce managers share their top picks. The first insight highlights the benefits of using Sprout Social for its comprehensive insights, while the concluding recommendation emphasizes Buffer’s affordability. Stay tuned as these experts provide four invaluable tips for managing multiple social media accounts efficiently.

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Contents

1 Use Sprout Social for Insights
2 Choose Hootsuite for Simplicity
3 Opt for Gain App for Workflow
4 Select Buffer for Affordability

Use Sprout Social for Insights

I’ve always had good experiences using Sprout Social to manage social media accounts. It’s designed to handle a range of platforms, making it easy to keep everything organized, especially when dealing with multiple brands.

One thing I appreciate about Sprout Social is the reporting feature—it provides insights into how posts perform across each channel, which helps refine content strategy. Plus, its scheduling tool allows you to map content across a calendar view to see where the gaps are or if you need to adjust for special events. It’s been a reliable partner in making sure everything goes out smoothly and stays on-brand.

Shane McEvoy Featured 4 Social Media Management Tools for Handling Multiple Accounts

Shane McEvoy, MD, Flycast Media

Choose Hootsuite for Simplicity

I use Hootsuite for managing multiple social media accounts because it allows for easy scheduling, monitoring, and reporting across various platforms from a single dashboard. I recommend it for its user-friendly interface and ability to streamline content management, which saves time and helps maintain consistency across accounts.

Madison T Featured 4 Social Media Management Tools for Handling Multiple Accounts

Madison T, Ecommerce Manager, My Supplement Store

Opt for Gain App for Workflow

At Scott Social, Gain App is a life-saver when it comes to managing multiple client accounts. As a marketing agency balancing various clients and their respective content calendars, organization and efficiency are our top priorities. In Gain App, organizing clients by channels and seeing their content on their calendars is simple. The best part about Gain App is how easily it makes a client’s workflow.

You can send content for approval directly to the client, and they can leave comments directly on the posts they may love or want to make edits to. Our clients love being part of their content strategy; therefore, our communication, relationship, and sense of mutual respect are positively impacted. Plus, content can be automatically or manually published via Gain App, so we never miss a beat in the publishing process either.

Angela LaRose Featured 4 Social Media Management Tools for Handling Multiple Accounts

Angela LaRose, Social Media Strategist + Copywriter, Scott Social

Select Buffer for Affordability

As working as Social Media Manager in BigOhTech, we use Buffer for managing multiple social media accounts. The main reason for choosing Buffer is its ease of scheduling content across all channels, paired with its affordable pricing compared to other management tools.

Buffer allows us to effortlessly create, publish, and track social media posts without interruptions. It offers easy performance tracking and report generation, making social media management smooth and efficient. With the added AI-assistant feature, using the tool has become even more intuitive and user-friendly.