4 Video Creation Tools for Editing Long-Form Marketing Content

When choosing the best video creation tool for editing long-form marketing content, distinguishing the top contenders can be a game-changer. Insights from industry leaders, including a Founder/CEO and a Co-Founder, provide invaluable perspectives. Discover why Adobe Express fits seamlessly into the Adobe ecosystem and explore how DaVinci Resolve offers robust audio features, among other expert recommendations. This article compiles four key insights to help you make an informed decision.

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Adobe Express Fits Seamlessly Into Adobe Ecosystem

My team and I use Adobe Express mainly because it fits seamlessly into the Adobe ecosystem we rely on every day. It covers all the basic video editing tasks we need, and it’s also free. I highly recommend it, especially for Adobe users looking for a simple, no-fuss editing tool.

Andre Oentoro, Founder/CEO, Breadnbeyond

Adobe Premiere Is Powerful and Reliable

Our video production company uses Adobe Premiere for editing long-form marketing content, and I also recommend Adobe After Effects for motion graphics and animations. Adobe Premiere is the industry standard for a reason: it’s powerful, reliable, and works great for all kinds of projects. With the Adobe Creative Cloud, you can easily connect to other tools like Photoshop and InDesign, which is a huge bonus. Plus, there are tons of secondary apps that integrate with Premiere, like Frame for team collaboration and Storyblocks for stock footage. These tools make the whole editing process smoother and more creative. If you want a professional and polished result, Adobe Premiere is definitely the way to go!

Joe Forte, Co-Founder, D-MAK Productions

Lumen5 Saves Editing Time

I’ve been using Lumen5 for the past year, and it’s been a game-changer for our marketing team’s workflow—especially when we need to turn blog posts into engaging videos quickly. The AI-powered scene suggestions save me hours of editing time, plus their built-in media library means I don’t have to hunt for stock footage elsewhere.

Dan Ponomarenko, CEO, Webvizio

DaVinci Resolve Offers Robust Audio Features

I started editing on archaic 3/4″ machines back in the 1980s; believe me, it was pure drudgery. Today, I enjoy nonlinear editing with DaVinci Resolve. I love its robust audio features, particularly the Audio Transcribing and Captioning tools, which have streamlined my workflow and made it more cost-effective. The Voice Isolation feature is a game-changer for cleaning up audio recorded in less-than-ideal environments, ensuring clarity and professionalism. 

Music Remixing is another standout-perfect for adjusting tracks to fit the precise timing of a video. We do a lot of green screen content; the Chroma Key tools are so advanced now that sometimes I only need one click to create an impeccable background for an interviewee. DaVinci Resolve’s combination of high-quality tools and intuitive workflow makes it an essential part of my editing toolkit, and I highly recommend it for anyone looking to produce polished and engaging long-form content.

Patty Mooney, Producer, Editor, Content Creator, Crystal Pyramid Productions

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