In the fast-paced world of food delivery, crafting mobile-first email templates is crucial. We’ve gathered insights from CEOs and Directors of Marketing to bring you four key strategies. From utilizing single-column layouts to prioritizing speed and clear visuals, discover the essential tips for engaging customers on the go.

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Contents

1 Utilize Single-Column Layouts
2 Ensure Thumb-Friendly CTA Buttons
3 Focus on Simplicity and Responsiveness
4 Prioritize Loading Speed and Clear Visuals

Utilize Single-Column Layouts

When designing mobile-first email templates for a food delivery service, one crucial technique I prioritize is utilizing a single-column layout.

I’ve found that this approach significantly enhances the user experience on smaller screens. By stacking content vertically, it ensures that the email is easy to scan and navigate on mobile devices, without the need for excessive scrolling or zooming.

For example, I’d place the most enticing visuals, like mouthwatering food photos or discount codes, at the top of the email to immediately grab the user’s attention. Then, I’d follow with concise and compelling copy that highlights the benefits of the service, such as the speed of delivery, variety of options, or special promotions.

A clear call-to-action button, prominently placed and easily tappable with a thumb, is essential to drive conversions. Additionally, using a clean and legible font that’s optimized for mobile viewing ensures that the message is easily readable, even on smaller screens.

Alex Cornici Featured 4 4 Ways to Design Mobile-First Email Templates for a Food Delivery Service

Alex Cornici, Director of Marketing, Awesome Hibachi

Ensure Thumb-Friendly CTA Buttons

Designing email templates for a food delivery service should always consider ease of use, especially on mobile devices. A key technique is ensuring that your call-to-action (CTA) buttons are easily accessible and thumb-friendly. Place these buttons toward the center of the screen and at a comfortable distance from each other. This placement makes it simple for users to navigate with one hand, enhancing their overall experience.

Good visibility of the CTA buttons also helps. Use contrasting colors and clear, direct text like “Order Now” or “View Menu.” This visual clarity guides the user’s eye and makes it easy for them to take the desired action quickly. Remember, the easier you make it for the customer to access your service without inconvenience, the higher your engagement rates will be.

Dr. Gregory Gasic Featured 2 4 Ways to Design Mobile-First Email Templates for a Food Delivery Service

Dr. Gregory Gasic, Co-Founder, VMeDx

Focus on Simplicity and Responsiveness

Designing mobile-first email templates for a food delivery service requires a focus on simplicity and responsiveness. One effective technique is using a single-column layout. This ensures content is easily readable on smaller screens.

Prioritize clear, high-quality images of food, concise text, and prominent call-to-action buttons that are easily tappable. Additionally, ensure that the email loads quickly and is optimized for different email clients to enhance the user experience and drive engagement.

David Wilfong Featured 4 Ways to Design Mobile-First Email Templates for a Food Delivery Service

David Wilfong, Founder and CEO, DavidWilfong

Prioritize Loading Speed and Clear Visuals

From my experience working with direct-to-consumer e-commerce brands, a critical tip for designing mobile-first email templates for a food delivery service is to prioritize loading speed and clear visuals. Given that 70% of emails are opened on mobile devices, we can’t afford any lag. Using optimized, high-quality images is essential. These images should highlight your most photogenic dishes—think sizzling steaks or colorful sushi rolls—to engage immediately. In a campaign for a client, optimizing images for mobile improved load time by 28%, reducing drop-offs significantly.

Equally important is a concise call-to-action (CTA). Make sure your CTA buttons are highly visible, large enough to tap easily, and use engaging text like “Order Now” or “Grab Your Meal.” In a previous project, implementing brightly colored, eye-catching CTA buttons increased click-through rates by 25%. The key is to make the action obvious and effortless.

Lastly, leverage personalization. Segment your email list based on order history or browsing patterns to deliver tailored content. For example, if a user frequently orders vegetarian meals, showcase popular or new vegetarian options. During a holiday campaign, personalized recommendations led to a 30% increase in conversions. This approach makes the email feel more relevant and compelling, driving higher engagement and repeat orders.