Seeking to enhance your local business’s online presence with schema markup for reviews? We’ve gathered four expert tips from CEOs and Managing Directors to guide you. From combining LocalBusiness and Review schemas to adding review snippets to pages, discover the strategies that can boost your search engine performance.

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Contents

1 Combine LocalBusiness and Review Schemas
2 Implement Aggregate Rating Schema
3 Embed Reviews with JSON-LD
4 Add Review Snippets to Pages

Combine LocalBusiness and Review Schemas

One specific tip for integrating schema markup for local business reviews is to use the LocalBusiness schema combined with the Review schema on your website. This tells search engines exactly what the content is about and enhances how your reviews are displayed in search results.

Start by embedding the Review schema within the LocalBusiness schema. Make sure to include essential details like the reviewer’s name, the review body, and the star rating. This compiled data helps search engines understand and categorize the information accurately, which can improve your local search visibility.

After implementing the schema, use Google’s Structured Data Testing Tool to check that it’s set up correctly. This ensures your reviews are eligible to appear as rich snippets, which can make your listings stand out more and potentially drive more traffic to your site. This small effort can significantly impact your local SEO performance.

Daniel Bunn Featured 3 4 Ways to Integrate Schema Markup for Local Business Reviews

Daniel Bunn, Managing Director, Innovate

Implement Aggregate Rating Schema

I recommend using the “Aggregate Rating” schema, which allows you to display the overall rating of your business based on all the individual reviews that have been submitted.

By implementing this schema markup on your website, search engines like Google can easily understand the reviews and ratings associated with your business, which can improve your visibility in search results and attract more potential customers.

Make sure to include the total number of reviews, the average rating, and any specific comments or feedback from customers in the markup to provide a comprehensive overview of the reviews for your business.

Tom Molnar Featured 2 4 Ways to Integrate Schema Markup for Local Business Reviews

Tom Molnar, Operations Manager, Fit Design

Embed Reviews with JSON-LD

If you’ve got a bit more technical skill, I recommend using JSON-LD (JavaScript Object Notation for Linked Data) to start embedding structured data directly into your website’s HTML. This is just a fancy way to say that you’re going to be putting this structured data on your site in such a way that it helps search engines understand and display your reviews prominently in local search results, enhancing your business’s visibility and credibility.

Doing it isn’t too hard—start by gathering all relevant review data, including reviewer names, ratings, and review content. Then, create a JSON-LD script that includes the “Review” and “AggregateRating” schema types, ensuring you accurately represent your business details such as name, address, and contact information. Embed this script in the <head> or <body> section of your webpage, and you’re more or less done, though you should still review it on a regular basis.

Kate Kandefer Featured 5 4 Ways to Integrate Schema Markup for Local Business Reviews

Kate Kandefer, CEO, SEOwind

Add Review Snippets to Pages

Integrating schema markup for local business reviews can significantly enhance your presence in search engine results. Focus on adding review snippets to your product or service pages. These snippets use structured data to display customer ratings and reviews directly in the search results, making your listings stand out.

To implement this, use JSON-LD format for your schema markup. It’s easy to insert into your HTML and is recommended by Google. Make sure to include relevant tags like “name,” “reviewRating,” “author,” and “reviewBody” within your schema. This helps search engines understand the context of the reviews and ensures they’re effectively pulled into the search results. By doing this, you’ll not only enhance your visibility but also build trust with potential customers right from the search page.