We asked business leaders and marketers what A/B testing tools they use to optimize their marketing campaigns. From utilizing OmniConvert’s segmentation to improving with VWO, here are five tools to consider for your next campaign.

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Contents

1 Utilize OmniConvert’s Segmentation
2 Optimize With Optimizely
3 Try Google Optimize
4 Test Emails With Litmus
5 Improve With VWO

Utilize OmniConvert’s Segmentation

For optimizing my marketing campaigns, I prefer using OmniConvert as my A/B testing tool. This platform stands out due to its advanced segmentation capabilities and real-time insights, allowing me to craft personalized customer experiences. One feature I find particularly useful is the ability to create complex experiments that can be adapted on the fly, which is crucial in the dynamic forex market.

Additionally, OmniConvert’s versatile reporting tools offer in-depth analytics, helping me make informed decisions with precision. An example of its success was a campaign that led to a 15% increase in engagement by adjusting our messaging strategy based on test results.

OmniConvert also integrates seamlessly with existing systems, making it an invaluable addition to my marketing arsenal. Its effectiveness and user-friendly interface streamline the optimization process, driving better outcomes consistently.

Ace Zhuo Featured 5 A/B Testing Tools for Optimizing Marketing Campaigns

Ace Zhuo, Business Development Director (Sales and Marketing), Tech & Finance Expert, TradingFXVPS

Optimize With Optimizely

I use Optimizely for A/B testing to optimize our marketing campaigns. Optimizely stands out as a comprehensive experimentation platform that allows us to test variations across multiple channels, including web, mobile, and full-stack applications. Its user-friendly interface makes it easy to set up experiments quickly, while its advanced statistical engine provides reliable results, even with smaller sample sizes. The platform’s ability to integrate with various marketing tools and analytics platforms ensures we can leverage our existing tech stack effectively.

I recommend Optimizely because of its robust feature set and scalability. It offers powerful targeting and segmentation capabilities, allowing us to run highly specific tests for different audience segments. The platform’s real-time results and detailed analytics help us make data-driven decisions swiftly. Also, Optimizely’s collaborative features facilitate teamwork, enabling multiple team members to contribute to and learn from our testing efforts.

Matt Earle Featured 2 5 A/B Testing Tools for Optimizing Marketing Campaigns

Matt Earle, President, Reputation.ca

Try Google Optimize

Personally, I lean toward Google Optimize for A/B testing. I’ve tried several tools, but Optimize just clicks for me. It’s easy to set up and doesn’t require a developer every time I want to test a new idea. I once used it to test different call-to-action buttons on a landing page, and it quickly showed me which one drove more conversions. Plus, since it integrates with Google Analytics, I get a deeper view of the data without extra hassle. And honestly, the fact that it’s free makes it hard to beat, especially for smaller teams.

Adeel Shafiq Featured 5 A/B Testing Tools for Optimizing Marketing Campaigns

Adeel Shafiq, Digital Marketing Manager, Mumara

Test Emails With Litmus

We rely on Litmus for A/B testing our email marketing campaigns. Its seamless integration with CRM platforms, such as HubSpot, allows us to validate messaging and optimize the user experience.

For a client in the wine industry, we tested two subject lines: “24 Hours Only: 50% Off All Cases” versus “Save Big, Wine More.” The winning variant led to a 34% open rate and a 22% CTR, versus a 29% open rate and a 15% CTR for the original. We analyzed and deployed this test in only three days using Litmus.

For a B2B client, we tested rewording their email CTAs and branding to match their new website design. The updated email increased click-throughs by 21% and drove a 15% boost in sales-qualified leads. The insights from Litmus helped the client strengthen their digital marketing strategies.

As an affordable tool with robust functionality, Litmus simplifies testing without impacting resources. The key is starting with straightforward tests, analyzing data, and optimizing to achieve key metrics. Gaining experience, you can take on more complex multivariate and behavior-based email tests.

Doug Steinberg Featured 3 5 A/B Testing Tools for Optimizing Marketing Campaigns

Doug Steinberg, Founder & President, Magnetik

Improve With VWO

VWO (Visual Website Optimizer) has been a game changer in our A/B testing efforts. Its intuitive visual editor lets us quickly create and test variations without needing to dive into code, which is perfect for our small team. We’ve used it to optimize everything from our event descriptions to our booking process, leading to a 40% boost in completed reservations. The heatmaps and user recordings have been particularly insightful, helping us understand exactly how visitors interact with our site and make data-driven decisions to improve the user experience.