5 Alternatives to Explainer Videos for Product Education

Exploring beyond explainer videos for product education can be a creative endeavor, and we’ve gathered five expert opinions to guide you. Featuring insights from a founder and creative director, as well as a CEO, our contributors suggest alternatives ranging from leveraging user-generated video reviews to fostering community forums and groups. Dive into this compilation of innovative strategies to enhance your product education toolkit.

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Leverage User-Generated Video Reviews

For potential customers, user-generated video reviews are a great way to showcase how a product works. In these user-generated reviews, existing customers tend to explore the general features and functions of a product, but also discuss personal and specific use cases and their own interesting hacks.

Furthermore, not only does it show the product in real-world situations, but a positive customer testimonial is a very effective marketing tool that leads to high conversions. Encouraging user-generated content provides you with multiple pieces of free marketing content and allows you to tailor the content to specific demographics or use cases, making the learning journey even simpler for both potential and existing customers.

Ryan Stone, Founder & Creative Director, Lambda Films London

Introduce Interactive Infographics

Even though explainer videos are great tools for product education, I also recommend interactive infographics to add a dynamic and visually engaging element to your educational strategy. These tools combine the power of data visualization with interactive features.

Audiences can click, hover, and explore various data points, product features, and information at their own pace. This level of interactivity can enhance understanding and retention, as users are actively involved in the learning process.

Additionally, interactive infographics can be customized to highlight different features, benefits, and product use cases. Most importantly, they are easily shareable and accessible across multiple platforms.

Marissa Sabrina, Creative Director, LeadLearnLeap

Offer Hands-On Interactive Demos

One specific alternative to explainer videos for product education is the use of interactive demos on your website. Interactive demos provide a hands-on experience, allowing potential customers to explore the product’s features and functionalities at their own pace. This method engages users more deeply than a static video, as it encourages them to actively participate in learning about the product.

For instance, an interactive demo can guide users through various aspects of the product, offering clickable elements, tooltips, and step-by-step instructions. This approach not only helps users understand how the product works but also allows them to see its benefits in real-time. By interacting directly with the product, users can gain a clearer and more practical understanding of its capabilities.

Interactive demos can be tailored to address specific user needs or scenarios, making the learning experience more personalized and relevant. This customization can enhance user satisfaction and confidence in the product, ultimately leading to higher conversion rates. By providing an engaging and informative experience, interactive demos can be a highly effective tool for product education.

Greg Davis, Healthcare Marketing Consultant, Azola Creative

Utilize FAQs and Knowledge Base

FAQs and knowledge base articles offer several advantages to those who are looking for more information on a product. FAQs and knowledge base articles are readily accessible online, allowing anyone to find answers quickly without having to watch a video. This accessibility is especially beneficial for users with limited time or those who prefer text-based information. They can also help to improve SEO by targeting specific keywords and questions that potential customers may search for online, which can drive organic traffic to your website.

Updates and revisions to FAQs and articles can also be done quickly and seamlessly, ensuring that the information remains accurate and up-to-date as the product evolves. And while primarily text-based, these resources can still incorporate diagrams, screenshots, and infographics to enhance understanding for visual learners, providing a balance between text and visuals.

Daisy Cabral, Dynamic CEO, Bella All Natural

Foster Community Forums and Groups

Building community forums and user groups where customers can discuss and share their experiences with your product is another effective alternative. For instance, we’re very active in our Product Facebook Group, where users can ask questions, share tips, and learn from each other. This platform allows us to engage directly with our customers, providing support and gathering feedback in real time. 

I believe fostering a community around your product encourages deeper connections and continuous learning, making it easier for users to fully understand and utilize your product.

Amar Ghose, CEO, ZenMaid

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