5 Impacts of Augmented Reality On Marketing Campaign Results

Augmented reality is transforming marketing strategies, and we’ve gathered firsthand insights from founders and marketing experts. From boosting engagement with AR makeup trials to lifting conversion rates with AR custom apparel previews, discover five innovative ways these professionals are harnessing AR in their campaigns.

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Boost Engagement with AR Makeup Trials

One notable way we’ve employed augmented reality (AR) in a marketing campaign was for a cosmetics brand looking to boost engagement and increase product trials. We developed an AR filter that allowed users to virtually try on different makeup styles directly from their smartphones via the brand’s app. This tool was not only interactive but also highly personalized, enabling users to see how products would look on them before making a purchase.

The results were striking. The campaign led to a 40% increase in app downloads and a significant uptick in user engagement. More importantly, the conversion rates saw a 25% increase as users were more confident in their purchasing decisions after virtually trying the products. This AR initiative effectively bridged the gap between digital browsing and physical product experience, enhancing consumer satisfaction and boosting sales. It demonstrated how AR can be a game-changer in digital marketing by enriching the customer’s journey and driving conversions.

Bruno Gavino, Founder and CEO, CodeDesign

Explore Destinations with AR Travel App

While working for a travel agency, I used augmented reality for a limited-run campaign. We created a mobile AR app where users could easily explore numerous vacation spots from their homes. If you pointed your smartphone or tablet at a printed leaflet or advert, an immersive AR experience would commence. Thus, you could visit places like iconic landmarks, attractive beaches, or busy streets immediately.

It recorded highly positive results. First, it created excitement and anticipation among users who could virtually place themselves in different travel destinations, increasing sales leads. For instance, potential clients could visualize themselves walking on the cobblestone streets of Europe, sunbathing on gorgeous beaches, or looking at famous historical settings. 

These experiences create an emotional bond, increasing the likelihood of purchasing. Travelers also get more immersive and detailed experiences when exploring locations through AR instead of traditional travel brochures.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Virtual Tours of Private Jets Increase Sales

We utilized augmented reality (AR) in a marketing campaign by creating an AR experience where clients could virtually tour our private jets through their smartphones. This immersive preview allowed potential clients to explore the interiors and amenities of various aircraft before booking. 

The result was a noticeable increase in customer engagement and a higher conversion rate, as the realistic previews provided a compelling, interactive way to experience our luxury service firsthand.

Fahd Khan, Director of Marketing and Technology, JetLevel Aviation

AR Filters Drive Product Sales on Instagram

One specific way we used augmented reality (AR) in a marketing campaign was by creating an AR filter on Instagram that allowed users to virtually try on our products, such as sunglasses or cosmetics. This immersive experience not only increased user engagement and brand awareness but also drove a 25% increase in product sales among users who interacted with the filter.

Madison T, E-Commerce Manager, My Supplement Store

AR Custom Apparel Previews Lift Conversion Rates

We incorporated augmented reality (AR) into a marketing campaign by developing an AR feature on our app that lets customers visualize how custom apparel would look on them before purchase. 

This interactive experience not only enhanced customer engagement but also increased confidence in buying decisions, leading to a 25% uplift in conversion rates for our custom athleisure products.

Nicolas Krauss, Founder and CEO, dasFlow Custom Sublimation Apparel

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