5 Paid Advertising Platforms that Deliver the Best ROI

In the quest for the highest return on investment in digital marketing, we’ve gathered insights from CEOs and founders who have mastered the art of paid advertising. From leveraging LinkedIn Ads for B2B lead generation to maximizing local business reach with Google Ads, discover the top five strategies recommended by seasoned professionals.

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LinkedIn Ads Boost B2B Lead Generation

LinkedIn Ads have consistently delivered the highest ROI for AI Insider Tips’ campaigns. The platform’s professional audience aligns perfectly with our B2B focus, allowing us to target decision-makers in companies looking to leverage AI solutions. Our optimized PPC campaigns on LinkedIn have resulted in a 400% increase in qualified leads, making it our go-to platform for driving business growth.

Ryan Doser, Co-Founder, AI Insider Tips

TikTok Ads Amplify E-Commerce Engagement

TikTok Ads have been a game-changer for PlayAbly.AI, delivering exceptional ROI through their immersive, short-form video format. The platform’s AI-driven targeting aligns perfectly with our gamification strategies, allowing us to reach and engage our ideal e-commerce audience. We’ve seen a fivefold increase in user acquisition and a 40% boost in customer lifetime value since integrating TikTok Ads into our marketing mix.

John Cheng, CEO, PlayAbly.AI

Facebook Ads Excel in Targeted Campaigns

As the CEO of Business Builders, a digital marketing agency, I recommend Facebook Ads for generating the highest ROI.

Facebook’s targeting capabilities allow us to reach our clients’ ideal customers with precision. We can target by location, demographics, interests, and behaviors. For a client selling high-end recreational vehicles, we targeted men ages 45-65 with an interest in outdoor activities and an income over $150,000 in select ZIP codes. The campaign drove a 32% increase in sales over six months with an ROAS of 5:1.

Facebook also offers dynamic creative and retargeting options to keep audiences engaged. For an e-commerce clothing retailer, we created hundreds of ad variations featuring different products, offers, and creative to find the optimal combination. We then re-targeted engaged users to drive them back to the site. Open rates on retargeting emails were 71% higher, and sales from retargeting campaigns were 49% higher than non-retargeted campaigns.

Video ads on Facebook have been hugely impactful for our clients. For a B2B software company, we created a series of explainer videos highlighting key product features and benefits. The video ads generated a 55% lower cost per lead, and conversions were 23% higher than previous static image ads. Overall, Facebook Ads have provided the strongest ROI of all our digital platforms. With advanced targeting and creative options, it’s an essential tool for businesses looking to boost visibility and sales.

Jay Owen, CEO, Business Builders

Metasearch Drives Hotel Direct Bookings

As the CEO of Sail, an AI-driven hotel marketing company, I’ve found metasearch platforms like Trivago and Kayak to deliver the best ROI for our hotel clients’ campaigns. We’ve boosted direct booking rates by over 30% for hotels through targeted metasearch marketing. The granular targeting options allow us to reach potential guests at the perfect stage of trip planning. For example, we ran a campaign for beachfront hotels targeting families searching for “kid-friendly beach vacations.” The cost per direct booking averaged under $20, providing strong ROI.

We also leverage social platforms like Instagram and Facebook, where hotel ads blend in naturally with users’ feeds. Sponsored Instagram stories and Facebook carousel ads drive high engagement for lifestyle brands. For a chain of luxury spas, we achieved an 8% direct booking rate and under $25 cost per booking through social campaigns highlighting relaxing amenities.

While Google Ads works for some local businesses, hotels require a multi-channel approach. Relying solely on search ads risks missing potential guests in the inspiration and dreaming stages. Our AI aggregates data across channels to optimize targeting and ad spend. For example, if metasearch campaigns drive more high-value bookings for mountain resorts, our AI will shift budget to those platforms. The algorithms continually learn and improve to boost direct bookings and long-term revenue.

Shahar Rubin, Founder & CEO, Sail

Google Ads Maximize Local Business Reach

As the owner of Hook’d IT Up, I find Google Ads to typically provide the best ROI for our clients. Google’s keyword targeting allows us to reach customers actively searching for our clients’ services. For a local dentist, we targeted searches like “dentist near me” and “local dentist.” That campaign generated a 34% call-to-action click-through rate and 22 new patients in two months.

Google Ads also provides call tracking numbers and lead tracking, so we know exactly which keywords and ads are generating calls and form submissions. For a roofing company, their Google Ads lead form received a 42% conversion rate, much higher than other networks.

Dynamic ads on Google allow us to create thousands of ad variations to match potential customers’ search terms. For an e-commerce company, dynamic ads increased clicks by 61% while decreasing cost per click by 53%. The ad that best matched the customer’s search term performed best.

While other networks have their strengths, Google’s intent-based targeting and tracking capabilities have consistently generated the highest returns for our clients. For businesses looking to scale through paid search, Google Ads should be the first place you invest.

Josh Hook, Agency Owner, Hook’d IT Up

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