5 Proven Actions to Boost Your Google Ads Quality Score

In the ever-evolving world of digital advertising, the Quality Score of your Google Ads can make or break your campaign’s success. We’ve reached out to co-founders and marketing heads to share specific actions they’ve taken to improve this crucial metric. From restructuring ad groups to refining keyword relevance, discover the five transformative strategies that have positively impacted their ad performance.

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Restructure Ad Groups 

To enhance the Quality Score of our Google Ads, we took two pivotal steps: we meticulously restructured our ad groups for greater specificity and alignment with targeted keywords, and we ensured the landing pages were directly relevant to the ads. 

These improvements led to a marked increase in ad relevance and click-through rates, boosting our Quality Scores. Consequently, our ads achieved superior placements at a reduced cost per click, significantly elevating the performance and cost-efficiency of our campaigns.

Tom McCarron, Co-Founder, Algebra Digital

Align Ad Copy with Landing Pages

To boost our Q Score, we concentrated on a few key actions. First, we aligned our ad copy with our landing pages to ensure relevance and enhance user experience. Secondly, we improved our keyword targeting, choosing high-quality, pertinent keywords to improve ad relevance and click-through rates. 

In addition, we optimized our landing pages to deliver high-value, high-conversion content that aligns with user intent. This includes optimizing load times, improving mobile responsiveness, and adding clear calls-to-action. The results were impressive. Ad relevance and user experience improved, leading to higher click-through rates, lower CPC, and more ad positions. 

Overall, ad performance improved, leading to better visibility, higher conversions, and a more substantial ROI. We’ve been the world’s #1 Wi-Fi provider for 12 years, connecting customers around the world with unparalleled reliability and performance, thanks to our constant monitoring and optimization of our Google Ads campaigns.

Laviet Joaquin, Marketing Head, TP-Link Philippines

Implement Seller Ratings for Trust

We tried setting up a seller rating, which is found in the Shopping Experience Scorecard of Google Merchant Center. Just by setting this up, we have seen the Quality Score move from great to excellent. 

Having an excellent Quality Score awarded our store with a Top Quality Score badge, which makes users trust our brand and shows up in the shopping tab. By having Google acknowledge our store with this badge, we gained a competitive edge against others on the market.

Aaron Grimes, Industrial Sales, Marketing and Product Manager, TYKMA Electrox

Manage Negative-Keyword Placement

One action I have taken to improve Google Ads’ quality score is to manage negative-keyword placement. I started regularly reviewing and updating the negative-keyword sheet. This prevented my advertisement from appearing in irrelevant searches and improved ad relevance, which resulted in a higher CTR and conversion rate as the ad reached only the users who searched for it and were genuinely interested.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Refine Keyword Relevance 

To enhance the Quality Score of our Google Ads, I focused on refining keyword relevance by meticulously researching and selecting keywords that align closely with our ads and landing pages. This increased our ad’s relevance to user queries. 

Additionally, I optimized the landing-page experience by improving the content’s relevance, load times, and ease of navigation, directly contributing to a higher user engagement rate. By implementing these strategies, we observed a significant improvement in ad placement and a reduction in cost-per-click, leading to a more efficient ad spend and higher conversion rates.

Larry Weideman, Operations Manager of Search, KARMA jack

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