5 Re-Targeting Platforms With the Best Cross-Channel Retargeting Tools

Delving into the dynamic world of cross-channel retargeting, this article unveils the most effective platforms as recommended by industry specialists. With a focus on integration, personalization, and optimization, readers will gain valuable knowledge on how to enhance their retargeting strategies. Expert insights will shed light on the intricacies of connecting with audiences across various digital landscapes.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

AdRoll Integrates Multiple Channels

One of the best retargeting platforms I’ve used for cross-channel retargeting is AdRoll. It stands out for its ability to seamlessly integrate with multiple channels, including Google, Facebook, Instagram, and even email, allowing for consistent retargeting across a variety of platforms. This cross-channel approach is essential for maintaining a cohesive marketing message and ensuring that prospects are consistently nurtured throughout their buyer’s journey, no matter where they are in the sales funnel.

What I appreciate most about AdRoll is its advanced audience segmentation. It allows me to create highly customized audiences based on user behavior across different touchpoints, such as website visits, abandoned cart actions, or even specific page views. This means that I can retarget users with tailored ads that are more relevant to their interests, increasing the likelihood of conversion.

Additionally, AdRoll’s dynamic creative optimization is a powerful tool. It automatically adjusts ad creatives based on the audience segment, which ensures that the right message is delivered to the right person. For example, someone who has abandoned their cart gets a specific ad offering a discount, while someone who has visited a product page but not added it to the cart receives a different ad featuring that product with a compelling reason to purchase. This level of personalization at scale is invaluable for improving engagement and conversion rates.

The platform also provides comprehensive analytics and reporting, so I can track the effectiveness of my retargeting campaigns in real-time. I can see which ads are driving the best performance across different channels and make adjustments on the fly to improve results.

Overall, AdRoll’s ability to manage cross-channel campaigns with powerful segmentation, creative optimization, and detailed reporting makes it my top choice for retargeting. It simplifies the process and maximizes the impact of my retargeting efforts.

Georgi Petrov, CFO Entrepreneur, and Content Creator, AIG MARKETER

GDN Retargets Across Websites and YouTube

Google’s Display Network (GDN) provides an excellent way to retarget across millions of websites, apps, and YouTube. Its integration with Google Analytics allows for precise segmentation, helping retarget audiences based on their behavior on your site. For one campaign, we created separate retargeting ads for users who spent more than five minutes on our pricing page. Combining this with YouTube ads, we saw a 20% increase in user re-engagement within a month. GDN is particularly effective when paired with Google’s vast ecosystem.

Shane McEvoy, MD, Flycast Media

Meta Ads Retargets Across Platforms

Meta Ads (formerly Facebook Ads) is a powerhouse for cross-channel retargeting. It lets you seamlessly retarget users across Facebook, Instagram, and even partner apps, all from one platform. The tools are next-level—you can create custom audiences from website visitors, app users, or even email lists, and hit them with highly tailored ads. Plus, its pixel tracking makes it easy to follow users’ journeys across devices and serve consistent messaging wherever they are. If you’re looking to keep your brand in their heads across channels, Meta Ads is hard to beat.

Justin Belmont, Founder & CEO, Prose

Google Ads Enhances Personalized Targeting

As someone deeply ingrained in the SEO and content marketing world, when it comes to cross-channel retargeting, I’ve found that platforms offering robust integration and data analytics are most effective. Google Ads, for instance, provides an extensive suite of tools with its machine learning capabilities that improve personalized ad targeting across multiple channels, from search to YouTube and beyond. 

My company, Scale by SEO, heavily relies on data-driven strategies, and tools like Google Ads allow us to monitor user engagement carefully, driving a 15% boost in targeted traffic over a quarter. This kind of data integration is crucial, as it allows us to refine our approach continuously. 

We’ve also explored Facebook Ads’ retargeting capabilities, which are excellent for visual storytelling and expanding our reach to a broader audience. Coupling Facebook’s robust retargeting with our precision-crafted content has consistently delivered measurable improvements in engagement and conversion rates, keeping us at the forefront of digital marketing innovation.

Wayne Lowry SBS, CEO, Scale by SEO

Genius Monkey Optimizes Cross-Channel Retargeting

I use Genius Monkey for cross-channel retargeting and it’s been a total game-changer for my business. What I love about Genius Monkey is that it allows me to combine multiple ad channels—display ads, social media, video ads—into one strategy. So we’re reaching our target audience across all platforms and having a personalized experience.

For example, a customer who views a product on our site but doesn’t buy will soon see ads for that same product as they browse social media or watch YouTube videos. Genius Monkey’s platform uses machine learning to optimize ad placement and make sure the right person sees the right message at the right time. It’s a conversion machine.

What I love most about Genius Monkey is the detailed analytics and reporting. This has allowed me to dial in my campaigns and allocate my resources better.

If you’re in a business where cross-channel marketing is important, I highly recommend Genius Monkey. It’s flexible and targeted. Re-engage visitors and turn them into customers.

Soubhik Chakrabarti, CEO, Icy Tales

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!