5 Retargeting Platforms for Serving Ads Based On Specific Behaviors Like Time On Site

Discover the cutting-edge strategies of retargeting platforms, where behavior-based advertising is redefining engagement. This article delves into the mechanics of how industry leaders like Criteo, AdRoll, and Google Ads excel at capturing audience attention at the right moment. Gain invaluable insights from experts who are mastering the art of personalized ad delivery.

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Criteo Targets Users Based on Behaviors

I prefer Criteo because it targets users based on their past interactions and behaviors, including the amount of time they spend on your site and the pages they visit. Criteo’s dynamic retargeting feature shows personalized ads to users as they browse other websites, helping drive conversions. 

• It allows you to target visitors based on specific behaviors, such as time spent on your site or pages viewed.
  
• Enables you to reach users across various devices and platforms.
  
• Machine learning in Criteo optimizes the retargeting campaigns automatically to ensure they stay effective as the data changes.
  
• You can also create dynamic ads that change based on what the user viewed on your site, which can increase engagement and conversion rates.

Ajitesh Agarwal, Associate Director, Marcitors

AdRoll Segments Audiences for Personalized Ads

One retargeting platform I’ve had great success with is AdRoll. It allows me to serve ads based on specific user behaviors, such as time spent on site, pages visited, or actions taken, which helps create highly targeted and personalized ads for users. The reason I prefer AdRoll is its ability to segment audiences based on detailed behaviors and seamlessly integrate across different platforms, like Google, Facebook, and Instagram. This means I can reach users not just on one platform but across their entire online journey, increasing the chances of re-engagement. 

For example, I recently used AdRoll for a client who had a product page with a high bounce rate but a decent amount of visitors. By setting up retargeting ads specifically for users who spent more than a minute on the page but didn’t make a purchase, we were able to serve tailored ads that reminded them of the product and offered a limited-time discount. This resulted in a 15% increase in conversions from the retargeted ads, demonstrating how targeting based on time on site can lead to significant engagement. 

AdRoll’s flexibility in setting up behavior-based triggers and its user-friendly dashboard makes it easy to manage campaigns and optimize them in real-time. This level of precision is invaluable for ensuring that ads are shown to the right people at the right time, improving both ROI and overall ad performance.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

GTM Sets Time-Based Triggers for Retargeting

For serving retargeting ads based on specific behaviors like time spent on site, Google Tag Manager (GTM) is an incredibly effective tool. It allows you to set up time-based triggers that fire events when a user spends a designated amount of time on your site. These triggers can then integrate with any ad platform that supports conversion tracking, such as Google Ads, Meta Ads, or LinkedIn.

Here’s why this approach works so well: by using GTM to create a custom event for users who meet your time-on-site threshold, you’re targeting a more engaged audience—those who have already shown a strong interest in your content. Once the event is set up, you simply create a retargeting campaign optimized for that specific audience segment. For instance, you can target users who spent more than 60 seconds on your pricing page or who lingered on a blog post about a high-converting product.

This method gives you greater control over your retargeting efforts and ensures your campaigns focus on higher-quality leads. By fine-tuning your audience selection using time-on-site data, you can significantly improve click-through rates and conversions, making your retargeting strategy both cost-effective and impactful.

Blake Smith, Founder & SEO Consultant, Blake Smith Consulting

Google Ads Offers Precise Audience Segmentation

Google Ads is my go-to retargeting platform for serving ads based on specific behaviors, like time spent on a site. It offers robust tools through Google Analytics, allowing precise audience segmentation. You can create custom audiences based on how long visitors stay on your site, which pages they interact with, or how far they progress through the sales funnel.

I prefer Google Ads because it integrates seamlessly with other platforms, offering a unified view of performance metrics. For example, I’ve used it to target potential buyers who spent over two minutes browsing specific property listings. This data-driven approach increased return visits by 30% and led to higher engagement with those listings.

The platform’s flexibility in creating rules and its vast reach through the Display Network make it highly effective for retargeting campaigns. Additionally, its cost-per-click model ensures you’re paying for actual engagement, making it a smart choice for optimizing ad spend.

By focusing on behaviors like time on site, you can deliver ads that resonate more with your audience, increasing the likelihood of conversions and ensuring that your marketing dollars are well spent.

Samantha Odo, Real Estate Sales Representative & Montreal Division Manager, Precondo

Facebook Pixel Tracks Behaviors for Custom Ads

I’ve found that Facebook’s audience segmentation and retargeting capabilities are highly effective for behavior-based ad targeting. We use Facebook Pixel to track behaviors such as time spent on site and specific page visits, allowing us to serve custom ads to those engaged users. This strategy has led to a 25% increase in direct bookings for our IV therapy services, which is significant for our business.

For example, during our seasonal campaigns like the “Immune Boost Packages,” we retarget website visitors who spent time on our immune support pages, with ads highlighting the benefits of our treatment. This approach not only improves engagement but also aligns our services with the expressed interests of potential customers.

Precision in retargeting through platforms like Facebook ensures that we speak directly to the needs of our audience. By focusing on behaviors such as time on site and specific page interest, we maximize our marketing efficiency and connect with users when their interest is piqued, leading to higher conversion rates and customer satisfaction.

Travis Sugg, Owner, Biomed Mobile IV & Wellness

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