Seeking to harness the visual power of Pinterest to boost your DIY craft e-commerce site? We’ve gathered five expert tips from founders and CEOs, offering their best practices from developing step-by-step boards to providing value with themed DIY project boards. Dive into the wisdom of these seasoned professionals and elevate your Pinterest strategy.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Contents

1 Develop Themed Step-by-Step Boards
2 Curate Style-Specific Boards With Quality Images
3 Align Boards With Seasonal Trends and Events
4 Showcase Processes With SEO-Rich Descriptions
5 Provide Value With Themed DIY Project Boards

Develop Themed Step-by-Step Boards

A Pinterest strategy we’ve found to work really well is developing a themed series of boards packed with step-by-step guides. People on Pinterest love detailed and visually engaging content, so you can really capture their interest by breaking down each project into clear, easy-to-follow steps with high-quality images or videos. For example, if you’re focusing on “Holiday Home Decor,” you can have boards like “DIY Christmas Ornaments,” “Handmade Wreaths,” and “Festive Table Settings.” This not only showcases your products but also your expertise, making your boards a great resource.

You can then add free printable templates or patterns that users can download to make your site stand out even more. This adds extra value and encourages users to visit your site for more, which broadens your reach and makes your Pinterest boards a key traffic driver for your craft business.

Ben Donovan Featured 5 Ways to Create Pinterest Boards That Drive Traffic to Diy Craft E-Commerce Sites

Ben Donovan, Founder, Brand Builder University

Curate Style-Specific Boards With Quality Images

As an e-commerce educator, I’ve seen many DIY craft stores find success on Pinterest. One tip is to focus your boards on specific craft styles you sell supplies for, like rustic home decor or boho-chic. Curate pins with high-quality, lifestyle images—invest in some photography of your own products in use.

Engage with your followers by liking and commenting on their pins. Participate in group boards to raise visibility. Our students who implement Pinterest strategies like these gain the most referral traffic.

For example, one student’s DIY frame shop struggled until they created boards for farmhouse frames, minimalist frames, and custom nursery frames with their own photography. Engaging with group boards brought new followers, and pinned photos drove traffic, increasing online sales by 33% that quarter. Pinterest can be a gold mine if you commit to building an inspiring presence.

Devin Zander Featured 2 5 Ways to Create Pinterest Boards That Drive Traffic to Diy Craft E-Commerce Sites

Devin Zander, Founder & CEO, Skup

Align Boards With Seasonal Trends and Events

One effective strategy for driving traffic to DIY craft e-commerce sites through Pinterest is to create themed boards that align with seasonal trends and events. For a standout Magento project, we curated boards around DIY holiday crafts, linking directly to tutorials and products on our site. Each pin featured high-quality images and clear, engaging descriptions. This approach not only boosted our site traffic by 40% during the holiday season but also increased our customer engagement significantly.

David Wilfong Featured 5 Ways to Create Pinterest Boards That Drive Traffic to Diy Craft E-Commerce Sites

David Wilfong, Founder and CEO, DavidWilfong

Showcase Processes With SEO-Rich Descriptions

One effective strategy for boosting traffic to DIY craft e-commerce sites through Pinterest is to curate boards that not only showcase the end products but also include step-by-step process pins. This approach was a game-changer for us; it not only increased engagement but also encouraged users to visit our website for more detailed guides. Additionally, integrating SEO-rich descriptions with targeted keywords helped us capture a broader audience, significantly increasing our site visits.

Praveen Kumar Featured 5 Ways to Create Pinterest Boards That Drive Traffic to Diy Craft E-Commerce Sites

Praveen Kumar, Founder, Wild Creek Web Studio

Provide Value With Themed DIY Project Boards

Create themed boards that showcase our product offerings and provide genuine value and inspiration to our target audience. We’ve had great success with boards centered around “DIY Kitchen Decor Ideas” or “Upcycled Cabinet Projects,” which feature a mix of our cabinets and complementary DIY crafts.

By filling these boards with visually appealing, high-quality images and step-by-step tutorials, we can position ourselves as a trusted authority in the DIY home decor space. This encourages users to engage with our content and drives them directly to our e-commerce site to explore the products featured in the projects.

We optimize our board and pin descriptions with relevant keywords, hashtags, and calls to action to maximize discoverability and conversion. This helps ensure that our DIY-focused content is surfaced to the right audience at the right time, further boosting traffic and sales. Consistent pinning and board updates are also essential, as this keeps our presence fresh and top-of-mind for our followers.