5 Ways to Employ Google Trends for Content Ideas in the Vegan Food Niche

In the dynamic world of content creation within the vegan food niche, leveraging Google Trends can be a game-changer. We’ve gathered specific tips and techniques from Founders and CEOs, among other experts, to enhance your strategy. From spotting rising related queries to tailoring content to spikes in interest, discover the top five insights for harnessing Google Trends to inspire your vegan content ideas.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Spot Rising Related Queries

To generate content ideas in the vegan food niche using Google Trends, focus on “Related Queries.” Filter for rising trends to spot emerging interests. 

For instance, if “vegan jackfruit recipes” is trending, create a detailed blog post or video series around that topic. This way, you tap into growing curiosity and ensure your content is timely and relevant.

Peter Wang, Founder, Exploding Insights

Uncover Seasonal Vegan Trends

Discover Seasonal Trends: Instead of looking at what’s already popular in vegan food, use Google Trends to find new topics that are starting to get attention. Tap into Google Trends’ “rising searches” feature to spot emerging issues. Then, see how these topics change throughout the year. Add a seasonal filter to your analysis to understand the seasonal variations in search interest.

How It Works: This method gives you helpful information you can act on. For example, if you notice more people searching for “vegan grilling recipes” before summer, it means they’re interested in plant-based barbecue options. Creating content matching this trend, like “Top 10 Vegan Burgers for Your Next Backyard BBQ,” can excite your audience.

Keeping your content aligned with what people are searching for each season makes it more exciting and relevant. This helps attract and retain the attention of the people you want to reach. Keeping an eye on these changes in what people are searching for enables you to stay ahead in the competitive vegan food world, so your content keeps improving.

Shane McEvoy, MD, Flycast Media

Compare Vegan Diet Interest Over Time

Google Trends is actually a fantastic tool for delving into the vegan food niche to uncover content ideas. For example, by using Google Trends, you can perform targeted product data research. Here’s how you can leverage it: Enter terms related to the vegan diet and compare their search interest over time.

Let’s say you’re considering which type of diet plan or cookbook to focus on within the health and wellness niche—options might include paleo, keto, Atkins, or vegan. When you input these terms into Google Trends, it provides a clear graph showing which diet is gaining traction. In recent comparisons, the vegan diet often shows a higher and more consistent level of interest compared to the others. This spike in interest suggests it’s a prime topic to target for your content, offering a strategic edge in content creation.

Erin Hendricks, President and Owner, Sammy’s Milk

Utilize Real-Time Trending Searches

One technique I’ve found highly effective for using Google Trends in content creation for the vegan food niche is leveraging the “Trending Searches” feature. This tool shows you what’s currently spiking in interest and can help you quickly jump on emerging trends. Specifically, I focused on real-time data to grasp immediate audience interests.

For a vegan snack brand client, I observed that searches for “vegan protein snacks” spiked during New Year’s resolutions. We promptly created blog content, social media posts, and an email campaign featuring vegan protein snack recipes and product highlights. This rapid response led to a 28% increase in website visits within two weeks and boosted sales by 15% over the month.

Another approach I recommend is using Google Trends for regional insights. Vegan food preferences can vary significantly across different regions. By analyzing “Interest by Region,” I noticed an uptick in searches for “vegan BBQ recipes” in Southern states during the summer. We tailored our content strategy to include vegan BBQ recipes and summer grilling tips, resulting in a substantial 32% increase in regional traffic and a corresponding rise in engagement on social platforms.

Haiko de Poel, Owner, Mass Impact

Tailor Content to Spikes in Interest

I focused on a rising query, “vegan comfort food,” during the onset of colder months. We tailored content for a client around hearty, warming vegan dishes that resonated deeply with the seasonal search trends. This strategy led to a 22% increase in web traffic and a 17% boost in subscription sign-ups during the fourth quarter.

Utilizing the “Interest by Region” feature is also incredibly effective. For a vegan snack brand, I noticed a significant search volume for “vegan protein snacks” in health-conscious states like California and New York. We developed localized campaigns featuring region-specific flavors and preferences. This targeted approach resulted in a 30% rise in regional sales, demonstrating the power of geographically tailored content.

Lastly, I leverage seasonal trends to time our content perfectly. Searches for “vegan Thanksgiving recipes” predictably surge in early November. Preemptively creating content around vegan holiday meals for a client ensured we captured peak audience interest right when it hit. This proactive strategy led to a notable 30% increase in blog traffic around Thanksgiving and a 15% hike in e-commerce conversions, proving the effectiveness of timely, data-driven content planning.

Joseph Yarber, Director of Operations, Limestone Digital

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!