5 Ways to Use Geolocation Data to Customize Offers in a Travel App

In the rapidly evolving world of travel tech, leveraging geolocation data can significantly enhance user experience. We’ve gathered five expert tips from Content Specialists to CEOs on how to tailor offers within travel apps. Discover how to promote time-sensitive geolocation offers and target them using geofencing and behavior for maximum impact.

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Promote Time-Sensitive Geolocation Offers

The best way to implement geolocation data to customize offers in a travel app, in my opinion, is to promote time-sensitive offers. By using the app to track real-time location and data, it can provide personalized and relevant deals to users based on their location. This will help increase conversions and create happy users by getting recommendations that actually relate to them and their needs/wants. Who doesn’t appreciate personalization?

Jasmin Diaz, Content Specialist, Comparent

Enhance Travel Apps with Weather Alerts

Geolocation weather alerts can significantly enhance the functionality and usefulness of a travel app in several ways:

1. Real-Time Updates: By providing real-time weather updates based on the user’s current location, the app can help travelers make informed decisions on activities, transportation options, and packing essentials. For example, if a sudden rainstorm is expected at the user’s location, the app can suggest nearby indoor attractions or recommend bringing an umbrella.

2. Enhanced User Experience: By proactively providing weather alerts and recommendations, the travel app demonstrates its value in helping users navigate their travel experiences more smoothly. This can lead to increased user satisfaction and loyalty.

3. Trip Planning Assistance: Geolocation weather alerts can also assist users in planning future trips by providing historical weather data for destinations they’re considering. This information can help travelers make informed decisions about the best time to visit particular locations based on weather preferences and seasonal patterns.

Overall, integrating geolocation weather alerts into a travel app can greatly improve the user experience by offering safety, convenience, and personalized recommendations tailored to the current weather conditions at the user’s location.

Suraj Kashyap, Data Analyst, WRMS Global

Provide Hyper-Localized Deals

One practical tip for using geolocation data to customize offers in a travel app is to leverage real-time location tracking to provide hyper-localized deals. The app can present tailored offers, such as discounts on nearby attractions, restaurants, or events, by pinpointing users’ exact locations. 

For example, if a user is exploring a particular neighborhood, the app could send a push notification about a limited-time offer at a local café or a flash sale at a nearby boutique. This approach enhances the user experience by offering relevant and timely deals and boosts engagement and conversion rates by catering to immediate user needs and preferences.

Michael Jan, Travel Consultant, BUKAHOLIDAY

Combine Preferences with Real-Time Location

Imagine you’re sipping espresso at a charming café in Rome, and your travel app buzzes with a notification: “Discover hidden gems within a 2-mile radius!” That’s the magic of geolocation data. One nifty trick is to combine real-time location with user preferences.

If a traveler frequently checks out historical sites, your app can spotlight nearby museums or ancient ruins the moment they step into a new city. This way, the app feels like a thoughtful concierge rather than a generic guidebook. It’s all about making the experience feel personal, like the app knows you better than your own travel buddy.

Lukasz Zelezny, SEO Consultant, SEO ANT LTD

Target Offers with Geofencing and Behavior

Target tourists with laser focus. Combine geofencing with past user behavior to send targeted offers through your travel app. Draw invisible borders around popular tourist spots, hotels, and transportation hubs. When users enter these zones, hit them with relevant messages based on their interests.

For example, a user near a landmark who previously searched for local food might receive a notification with nearby discounted restaurants. The key is finding the balance between showing relevant offers and overwhelming users. By layering location data with past purchases, you ensure these offers are truly personalized, maximizing the chance of a conversion.

Michael Sena, CEO and Lead Analytics Consultant, Senacea Ltd.

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