To help you navigate the process of hiring part time programmatic marketer, we’ve gathered five insightful tips from CEOs and HR Managers. From prioritizing hands-on programmatic experience to valuing adaptability in candidates, these industry leaders share their top advice for making the right hire.
Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!
Hiring Part Time Programmatic Marketer: Prioritize Hands-On Programmatic Experience
The most important tip for hiring part time programmatic marketer is to prioritize hands-on experience with programmatic advertising platforms.
Programmatic advertising is a complex, data-driven field, and success in this role relies heavily on practical skills and experience. While a candidate may have a strong theoretical understanding of programmatic marketing, it’s crucial to find someone who has a track record of actually implementing programmatic campaigns, optimizing them, and achieving tangible results.
Look for candidates who can show their proficiency in using programmatic tools and platforms like Google Ads, Facebook Ads Manager, or DSPs (Demand-Side Platforms). Ask them about specific campaigns they’ve managed, the strategies they’ve employed, and the results they’ve achieved, such as increased ROI, lower cost per acquisition, or improved click-through rates.
Consider Preferred Datasets Usage
When hiring part time programmatic marketer, Consider the datasets being utilized, especially if you have a preference. What I mean by this is that you cannot assume that whoever you’re hiring will already be “good to go” with the data at hand, or know the datasets you prefer. Like any approach to hiring, it’s all about the processes.
Focus on Advertising Skills
When hiring part time programmatic marketer, one specific tip I would suggest is to focus on their experience and skills in programmatic advertising. Look for candidates who have a strong understanding of programmatic platforms, such as Google Ads or Facebook Ads Manager, as well as experience in optimizing campaigns and analyzing data.
It’s also important to consider When hiring part time programmatic marketer is their knowledge of audience targeting and segmentation, as this plays a crucial role in successful programmatic marketing. Additionally, look for candidates who are detail-oriented, analytical, and have strong problem-solving abilities. These qualities will ensure that they can effectively manage and optimize programmatic campaigns to drive results.
Seek Experience and Analytical Skills
There are a few things you can look for when hiring part time programmatic marketer.
First, look for someone with experience in programmatic advertising. This person should be able to set up and run programmatic campaigns on their own, without a lot of supervision. You should also look for someone with strong analytical skills. Programmatic advertising is all about data and numbers, so your part-time programmatic marketer should be able to analyze campaign results and make data-driven decisions.
Finally, look for someone who is detail-oriented and organized. Programmatic advertising involves a lot of moving parts, so your part-time programmatic marketer should be able to keep track of everything and make sure that nothing falls through the cracks.
Value Adaptability in Candidates
Hiring a part-time programmatic marketer for a company as agile as ours demands a unique approach. While experience is essential, adaptability remains paramount. In a recent survey, 67% of B2B companies underscored the value of adaptability in the rapidly evolving digital landscape.
My primary tip would be to search for a candidate who not only understands the current programmatic ecosystem but is also perpetually eager to learn. Think of it like this: Hiring a programmatic marketer is akin to selecting a top-tier chess player.
While understanding the board is crucial, anticipating moves and adjusting strategies mid-game makes the actual difference. Ensure your hire possesses this blend of knowledge and nimbleness to truly thrive.