6 Survey Tools for Running NPS Surveys
Discover the most efficient tools for conducting NPS surveys, as this article unveils top industry choices. Gain insights from seasoned experts who have mastered the art of customer feedback. Unlock the secrets of SurveyMonkey, Qualtrics, Zoho CRM, and more to elevate your business’s pulse on client satisfaction.
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SurveyMonkey Simplifies NPS Surveys
The survey tool I rely on to run NPS (Net Promoter Score) surveys is SurveyMonkey. Its ease of use, advanced customization options, and robust analytics make it an ideal choice for gathering actionable feedback efficiently. NPS surveys are a critical way to gauge customer loyalty and satisfaction, and SurveyMonkey simplifies the process while providing meaningful insights to drive business decisions.
One of the reasons I recommend SurveyMonkey is its ability to create professional, branded surveys quickly. For instance, while working with a client in the SaaS space, we used SurveyMonkey to distribute an NPS survey to their customer base after the launch of a major software update. The platform’s intuitive design tools allowed us to customize the survey to reflect the client’s branding, ensuring the experience felt seamless and trustworthy for their customers.
SurveyMonkey’s advanced analytics tools proved invaluable. The platform didn’t just calculate the NPS score; it segmented responses by demographics and user behavior, helping us identify patterns and trends. For example, we discovered that a high percentage of promoters were small business owners, while detractors cited specific usability concerns. This insight guided the client’s product development priorities and informed the creation of targeted follow-up campaigns to re-engage detractors.
The flexibility of SurveyMonkey is another major advantage. It integrates with CRM and email marketing platforms, enabling automation for survey distribution and follow-ups. This ensures that surveys reach the right audience at the right time, enhancing response rates and the accuracy of the data collected.
For businesses looking to run NPS surveys effectively, SurveyMonkey stands out for its simplicity, scalability, and ability to provide deep insights. It’s more than just a survey tool—it’s a resource for understanding your customers better and building stronger relationships through actionable feedback.
Georgi Petrov, CMO, AIG MARKETER
Qualtrics Integrates With Data Analysis Tools
I’ve been using Qualtrics for our NPS surveys because it integrates beautifully with our data analysis tools and helps us track changes in customer sentiment over time. Last quarter, we collected feedback from over 2,000 SaaS users and the AI-driven analytics helped us identify several key improvement areas in our product that we wouldn’t have caught otherwise. Based on my experience, I’d recommend starting with their basic plan to test the waters, but their enterprise features are worth the investment if you’re serious about large-scale customer feedback analysis.
Joshua Odmark, CIO and Founder, Local Data Exchange
Zoho CRM Syncs NPS Surveys
I’ve had great success using Zoho CRM’s built-in NPS surveys because it syncs perfectly with our existing customer data and automation workflows. Last month, we collected feedback from over 500 SaaS clients, and the automated follow-up system helped us address concerns within 24 hours. While there are fancier tools out there, I find Zoho’s simplicity and direct integration saves us countless hours of manual data entry and follow-up tasks.
ProProfs Surveys Are User-Friendly
I rely on ProProfs Surveys for running NPS surveys with my local business clients because it’s incredibly user-friendly and doesn’t break the bank. Just last month, we helped a dental practice gather feedback from 500+ patients, and the visual reports made it super easy for them to understand their strengths and weak spots. While it might not have all the bells and whistles of enterprise solutions, I’ve found it hits the sweet spot for small to medium-sized businesses looking to improve their customer experience.
Justin Herring, Founder and CEO, YEAH! Local
Delighted Captures And Analyzes NPS Feedback
I recommend using Delighted for running NPS (Net Promoter Score) surveys. Delighted is specifically designed to capture and analyze NPS feedback quickly, making it ideal for tracking customer loyalty over time. The platform allows easy integration with our CRM and other tools, helping us maintain a consistent flow of customer feedback without manual intervention.
What I particularly appreciate about Delighted is its simplicity and its ability to provide real-time insights. The tool’s automated follow-up surveys and detailed reporting help us stay on top of customer sentiment, so we can act on negative feedback swiftly and reinforce positive relationships. This makes it a valuable tool in both improving customer satisfaction and refining our business strategies.
Shehar Yar, CEO, Software House
Typeform Boosts NPS Survey Response Rates
I recently switched to Typeform for our NPS surveys because it drastically improved our response rates with its conversational interface and mobile-friendly design. We saw our completion rates jump from 15% to 42% last quarter, and our clients love how easy it is to leave detailed feedback using their voice-to-text feature.
Kevin Pike, President, Rankfuse
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