6 Essential Tips How to Hire Part Time E-Mail Marketer

To help you navigate how to hire part time e-mail marketer, we’ve gathered six insightful tips from CEOs and Founders. From the strategy of hiring a full-time professional part-time to testing for adaptability in email marketing, these leaders share their top advice to ensure you make the right hire.

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Hire a Full-Time Professional Part-Time

If you are going to hire part time e-mail marketer, always make sure that your candidate is still a full-time email professional. Email marketing is a fast-paced and ever-changing industry. Your marketing professional needs to be fluent in a variety of skills, from coding to DMARC, from communications to list hygiene. 

Even understanding email client idiosyncrasies is crucial; email marketing is a nuanced skill. Someone who dabbles in email, or thinks that they can be an expert in email when they don’t work in it full time, does not fully understand the depth or breadth of the work you need done. 

It’s fine that you only need to hire part time e-mail marketer, but be sure that the professional you hire works professionally in that field. Ask them about their certifications, the last conference they attended, and even what the biggest concerns are for the industry or your project before getting started. 

Make sure you’re hiring someone who knows email inside and out so that they can take care of your needs now, and as you grow.

Maryann Pfeiffer, Principal and Founder, 108 Degrees Digital Marketing

Hire Part Time E-Mail Marketer: Request Previous Campaign Performance Statistics

Certainly, if you are going to hire part time e-mail marketer, one specific tip is to request a couple of their previous campaign performance statistics, such as open rates, click-through rates, and sales conversions. It’s important to note not all email campaigns are winners, so we wouldn’t expect fantastic results in all the examples. 

These metrics provide a quantitative assessment of their expertise and the potential impact they could bring to your marketing efforts. It offers a reliable basis for evaluating their skill set, ensuring you make an informed hiring decision.

Chris Stott, Director, Seven Marketing

Seek a Strong Background in Email Marketing Platforms

If you are going to hire part time e-mail marketer, look for candidates with a strong background in email marketing platforms and an understanding of your target audience. Their capacity to craft compelling, succinct, and engaging email content is paramount. 

Ensure they understand email marketing metrics and can utilize data to optimize campaigns for better engagement and conversion. Knowledge in segmentation, personalization, and A/B testing is crucial to tailor messages effectively for different audience groups. 

Also, check their expertise in complying with email-sending regulations, like GDPR or CAN-SPAM, and managing email deliverability to ensure your messages reach the inbox. 

Their ability to analyze campaigns and pivot strategies based on performance data will be key to driving successful email marketing initiatives.

Carlos Trillo, Founder and CEO, Evinex

Assess Ability to Write Compelling Email Copy

The most important tip if you are going to hire part time e-mail marketer is to assess their ability to write compelling and engaging email copy.

Effective email marketing hinges on crafting messages that not only grab the reader’s attention but also persuade them to take the desired action, whether it’s making a purchase, signing up for a newsletter, or clicking through to a website. 

Look for a candidate who can demonstrate a track record of creating well-written, persuasive email content. This may involve reviewing their previous email marketing campaigns or asking them to provide writing samples relevant to the role.

While technical skills, such as proficiency with email marketing tools and analytics, are important, the ability to craft compelling email copy is paramount because it directly impacts the success of your email campaigns in terms of open rates, click-through rates, and conversions. A skilled email marketer can effectively communicate your brand’s message and drive results.

Bruno Gavino, Founder and CEO, CodeDesign

Prioritize A/B Testing Expertise

If you are going to hire part time e-mail marketer, a standout approach is to prioritize candidates with A/B testing expertise. Data indicate that email campaigns incorporating A/B testing can achieve a 48% higher click-through rate on average. 

For example, at Company A, by bringing in an email marketer skilled in A/B testing, open rates improved by 20% within the first month. Prioritizing this skill ensures your email marketer can optimize campaigns effectively, refine content, and increase engagement, ultimately boosting the success of your email marketing efforts. 

So, if you want to maximize the impact of your email marketing on a part-time basis, prioritize A/B testing know-how in your hiring process.

Himanshu Sharma, CEO and Founder, Academy of Digital Marketing

Test for Adaptability in Email Marketing

If you are going to hire part time e-mail marketer, a key tip is to test for adaptability. The world of email marketing is ever-evolving, with changing algorithms, shifting consumer behaviors, and new platform features. 

Instead of just reviewing their past work, present a hypothetical scenario: “Imagine our open rates have suddenly plummeted. What steps would you take to diagnose and address the issue?” Their response will reveal not only their technical expertise but also their problem-solving approach and adaptability to change. 

By focusing on this, you’ll find a marketer ready to navigate the fluid email landscape and keep your campaigns sailing smoothly!

Vikrant Shaurya, CEO, Authors On Mission

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