6 Ways to Conduct Keyword Research for Emerging Health and Wellness Trends
Uncovering the pulse of health and wellness trends requires savvy keyword research, and we’ve gathered insights from industry experts to guide you. From using Google Trends and SEMrush to leveraging social media listening tools, here are the top six strategies provided by analysts, founders, and content specialists.
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Use Google Trends and SEMrush
One specific technique I use for conducting keyword research for emerging health and wellness trends is leveraging Google Trends and SEMrush together. I start with Google Trends to identify rising topics by entering broad health-related terms like “mental wellness” or “immune support.” For example, early in the COVID-19 pandemic, “immune support” saw a noticeable uptick, guiding me toward relevant content areas.
Once I spot a trending topic on Google Trends, I dive into SEMrush to analyze related keywords, search volumes, and competition scores. When researching “gut health,” SEMrush helped me uncover long-tail keywords like “best probiotics for gut health,” which had decent search volumes but lower competition, making them ideal for targeted content creation.
Additionally, I monitor discussions on social media platforms like Reddit and Instagram to catch nuanced language and emerging terms. For instance, in the fitness sector, I noticed terms like “virtual yoga classes” gaining traction in social media conversations, which I then included in our keyword strategy. This holistic approach not only boosts organic traffic but ensures that the content remains relevant and resonates with the audience.
Gary Gilkison, Principal Analyst, Riverbase Cloud
Combine Google Trends with Moz
One specific tip I can share for conducting keyword research for emerging health and wellness trends is to leverage Google Trends in tandem with Moz Keyword Explorer. Google Trends is excellent for identifying rising queries in the health and wellness sector. I typically begin by entering broad terms related to ongoing health discussions—like “intermittent fasting” or “mental health.” This gives me insights into which topics are gaining traction over time and in which geographical locations.
Once I identify trending topics, I transition to Moz Keyword Explorer to dig deeper. Here, I examine related keywords, search volume, and difficulty scores. This tool also helps me understand the competitive landscape by showing which sites are ranking for these terms. For example, when I researched “natural stress relief,” I found secondary keywords like “herbal stress remedies” and “mindfulness techniques” that had respectable search volumes and were less competitive.
I also recommend looking at your competitors’ content using Moz to identify content gaps. By analyzing what high-ranking articles include and comparing it to what’s missing in your own content, you can tailor-make articles to cover these gaps comprehensively. This strategy ensures you’re not just following trends, but capitalizing on them effectively.
Matthew Montez, Founder, The MBC Group
Trust Keyword-Research Tools
As someone who understands the wellness industry, I’ve found staying on top of health trends to be really important. I personally trust keyword-research tools to keep me ahead of emerging trends. Tools like Google Keyword Planner, SEMrush, and Ahrefs are my go-tos because they help me see exactly what our audience is searching for, the types of language they use, and their changing preferences.
It’s all about picking the right keywords for our content strategy. This not only makes our content more visible in searches but also ensures it syncs with what our audience wants right now.
Given that the wellness industry never stands still, these tools are indispensable. They make it possible to remain competitive and continue being a trusted source of information. Using these tools, I can track search volume trends and scope out the competition for specific keywords, which makes it easier to stay ahead.
Daisy Cabral, Dynamic CEO, Bella All Natural
With the rise of social media platforms, hashtags have become a popular way to categorize and search content related to specific topics. When conducting keyword research for emerging health and wellness trends, it’s important to take advantage of this feature. Start by searching popular hashtags related to the trend you’re interested in.
For example, if you’re researching the trend of plant-based diets, you could search for hashtags like #plantbaseddiet, #veganfood, or #healthyrecipes. These hashtags can provide insight into the language and terminology used by individuals interested in this trend.
Take note of any other related hashtags that come up in your search. These can also be used as keywords to target when creating content surrounding the trend. By utilizing social media hashtags, you can tap into the current conversations and discussions happening around emerging health and wellness trends, making your keyword research more relevant and effective.
Evan Tunis, President, Florida Healthcare Insurance
Immerse in Online Health Communities
To conduct keyword research for emerging health and wellness trends, I always start by immersing myself in online health communities and forums. Platforms like Reddit and niche-specific Facebook groups are invaluable for identifying trending topics and understanding the language the community uses.
This grassroots approach allows me to capture real-time shifts in interest and vocabulary, which I then verify using tools like Google Trends or SEMrush. This method ensures my research is not only data-driven but also deeply attuned to the current discourse within the health and wellness space.
Kristie Tse, Founder and Therapist, Uncover Mental Health Counseling
Utilize Social Media Listening Tools
One effective technique for conducting keyword research for emerging health and wellness trends is to leverage social media listening tools. As a Content Specialist at Magic Scoop, I recommend utilizing platforms like Twitter, Instagram, and specialized health forums to monitor conversations and hashtags related to health and wellness.
By identifying and tracking these trending topics, you can gather valuable insights into what your target audience is discussing and searching for. This data can then be used to inform your keyword strategy, ensuring that your content is both relevant and optimized for current trends.
Rehana Aslam, Content Specialist, Magic Scoop
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