6 Ways to Incorporate LSI Keywords into Web Copy for a Luxury Real Estate Website

In the competitive world of luxury real estate, using the right SEO techniques can make all the difference. We gathered insights from top industry professionals, including a Content Writer and Marketing Specialist and a CEO, to bring you six specific tips for integrating LSI keywords into your web copy. From using SEMRush for semantic optimization to narrating a lifestyle, not just features, these expert strategies will enhance your website’s appeal and search engine relevance.

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Use SEMRush for Semantic Optimization

The great thing about LSI keywords is that you’re probably already using them. As you craft a web page about your services or listings, you’ll inherently include terms like “luxurious,” “home price,” “agent,” and so on. My advice? Don’t overthink it. 

If you want supreme optimization, use a tool like SEMRush to identify semantically related terms around your main keyword. Once you’ve read the list, forget about it. Sure, you can keep the keywords at the back of your mind, but the focus should be on speaking to your ideal clients. If your web page doesn’t sound authentic and human, it won’t rank!

Olivia de Santos, Content Writer and Marketing Specialist, Writer’s Pet

Craft Story-Driven Property Descriptions

One technique I’ve used effectively for incorporating LSI keywords into web copy for a luxury real estate website is creating detailed, story-driven property descriptions. For example, if the primary keyword is “luxury condos in New York,” LSI keywords might include “Central Park views,” “concierge services,” and “private terrace.” 

By crafting immersive content like, “Experience the epitome of sophistication in this luxurious New York condo boasting Central Park views, enhanced by impeccable concierge services and a private terrace for exclusive gatherings,” you can seamlessly integrate LSI keywords while appealing to high-end buyers.

Another key tactic is leveraging local culture and events to enrich your content. When I founded PacketBase, my approach to marketing included understanding the unique elements of the local market. Applying this to real estate, you can infuse LSI keywords tied to local landmarks and cultural highlights. For instance, phrases like “Riverside Drive historic architecture” or “exclusive Upper East Side boutiques” can resonate well. This not only targets specific searches but also showcases the property’s unique value proposition in relation to its location.

Additionally, updating property pages regularly with client testimonials that naturally incorporate LSI keywords has proven successful. Having a client say, “Our residence offers stunning skyline views and includes top-tier amenities like a fitness center and a rooftop pool” can embed LSI keywords more organically. 

This practice, similar to strategies I’ve used to drive engagement and SEO performance, ensures your site content remains dynamic, relevant, and valuable to both search engines and potential buyers.

Gary Gilkison, Principal Analyst, Riverbase Cloud

Maintain Natural Keyword Density

Personally, once we have our list of LSI keywords for our luxury real estate website, we focus on using them effectively in our content. It’s crucial to incorporate these LSI keywords in a natural and sparse manner, ensuring not to clutter the text with them.

We aim for a keyword density of about 1-2% for our main keyword and around 0.5-1% for the LSI keywords. We strategically place them in the title, headings, subheadings, as well as in the introduction, conclusion, and even in the meta tags. It’s also beneficial to vary the form and usage of these keywords—using singular and plural forms, along with modifiers, synonyms, or related phrases. This approach helps us avoid repetitiveness and enriches the content’s diversity.

Additionally, it’s important to align the LSI keywords with the search intentions and behaviors of our target audience. By adhering to these best practices for LSI keyword usage in our SEO strategy, we manage to craft content that is not only more engaging and relevant but also performs better in search rankings, thus drawing more organic traffic to our site.

Michael E. Farah, Founder, Realtor and Real Estate Attorney, The Farah Law Firm, P.C.

Create Detailed Neighborhood Guides

One effective technique I’ve found for incorporating LSI keywords into web copy for a luxury real estate website is to focus on detailed neighborhood guides. When optimizing content, it’s not just about the primary keyword but also about related terms that potential buyers might be searching for.

For instance, if your main keyword is “luxury homes in San Francisco,” your LSI keywords might include “Golden Gate views,” “historic architecture,” and “private wine cellars.” When creating neighborhood guides, you could craft content like this: “Discover San Francisco’s upscale neighborhoods, where luxury homes boast Golden Gate views and historic architecture. Many properties also feature private wine cellars, perfect for the discerning connoisseur.”

Another approach involves infusing these LSI keywords into customer testimonials and case studies. For example, a client might say, “Our new home offers unparalleled views of the Golden Gate Bridge and comes with a private wine cellar.” By strategically placing LSI keywords in testimonials, you can enhance the relevancy and engagement of your web copy. This method significantly improved search rankings and client engagement on several real estate sites I’ve worked with.

Additionally, visual content like virtual tours and property videos can benefit from LSI keyword integration. Whenever you upload a new video or virtual tour, include LSI keywords in the descriptions and subtitles. This practice has helped boost video views and improved overall website traffic for my clients’ luxury real estate listings. Integrating LSI keywords throughout various forms of content ensures a comprehensive and engaging user experience, which search engines appreciate.

Randy Speckman, CEO, Randy Speckman Design

Seamlessly Weave LSI into Descriptions

I’m uniquely positioned to answer this thanks to my experience in SEO, web design, and local business marketing. I’ve helped generate over 200,000 leads for businesses across various industries, including e-commerce and local services, using similar techniques.

One effective tip is to weave LSI keywords seamlessly into property descriptions and neighborhood guides. For example, if your main keyword is “luxury homes in Beverly Hills,” LSI keywords could be “celebrity neighbors,” “private home theater,” and “high-end boutiques.” In your web copy, you could write: “Experience the pinnacle of luxury living in Beverly Hills. This property not only offers a private home theater but is also nestled amid celebrity neighbors and exclusive high-end boutiques.”

Another technique is to use LSI keywords in client testimonials. For instance, a testimonial could read: “Living in this Beverly Hills home has been a dream. The private home theater and high-end amenities make every day feel like a vacation. Plus, being surrounded by celebrity neighbors is a unique perk.” This method enhances SEO while keeping the content engaging.

Lastly, integrate LSI keywords into blog posts and community content. For a blog post titled “Why Beverly Hills Is Perfect for Luxury Homeowners,” you might include phrases like “gated communities,” “private spas,” and “panoramic views.” This multifaceted approach has proven successful in my past projects, like the “Major Impact System,” where clients saw an average of 150% increase in leads and significantly improved their Google rankings.

Elliott Kosmicki, Founder and President, Major Impact

Narrate a Lifestyle, Not Just Features

It’s no surprise that buying a luxury home is as much about status and experience as it is about the physical structure. Which is why you need to speak to the buyer’s desire for exclusivity and refinement—basically, the lifestyle they’re after, more than just the home itself. When you do this, you create a narrative that resonates on a deeper level, making the property not just a place to live, but a symbol of their success and aspirations.

So rather than just using phrases like “gourmet kitchen,” you might say “chef-inspired kitchen perfect for hosting lavish dinner parties.” When you highlight the experiences and the elevated lifestyle that come with the property, you connect with these desires. Moreover, you’re painting a very clear picture and helping buyers envision a life filled with sophistication and pleasure.

Mike Roberts, Co-Founder, City Creek Mortgage

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