7 Changes in Social Media Strategy that Skyrocketed Follower Engagement

Discovering the pivotal tweaks that can amplify social media engagement is a quest for many digital marketers and company leaders. From incorporating shareable, community-focused content to introducing behind-the-scenes brand content, we’ve compiled seven transformative strategies from Social Media Managers and Marketing Managers. Read on to find out how these single changes can significantly boost your follower engagement.

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Dedicate Time to Engage on Platforms

To improve our social media presence, attract new followers, and remain active online, we have begun engaging with others more and more. Posting your own content is just as important as engaging with others when it comes to Instagram, as this can boost your page and provide recommendations and suggestions for others. 

Following this, we now dedicate 30 minutes a day to scrolling through feeds using platforms such as Instagram and LinkedIn. This includes posting stories, sharing other content, liking posts, following new accounts, and ensuring our page is being recognized and noticed.

Annie Everill, Digital marketing executive, Imaginaire

Share Behind-the-Scenes Company Insights

At Startup House, we noticed a big jump in follower engagement when we started incorporating more behind-the-scenes content. People love getting a peek into the inner workings of our software development process, so we started sharing photos and videos of our team brainstorming, coding, and celebrating wins. 

This personal touch made our followers feel more connected to our brand, leading to more likes, comments, and shares. It’s all about showing the human side of your company on social media to keep your audience engaged and interested.

Alex Stasiak, CEO and Founder, Startup House

Shift to Educational and Authority-Building Content

Transitioning from solely posting pictures of graphic design or T-shirt work to sharing on-brand educational and valuable content proved to be a game-changer for my social media strategy. 

By providing content that went beyond showcasing products and delved into topics relevant to my audience, such as design tips, tutorials, and industry insights, I created a more enriching and engaging experience for my followers. This shift not only positioned me as an authority in my field but also fostered a sense of community and trust among my audience. 

As a result, follower engagement significantly increased, as they found immense value in the educational content I provided, leading to a more loyal and interactive online community around my brand.

Gina Stockdall, Nonprofit Marketing CEO, Marilyn Jeanne Designs, LLC

Focus on Interactive and Educational Content

We shifted our social media content strategy to focus more on interactive and educational content, such as live Q&A sessions, how-to videos, and behind-the-scenes looks at our technology. This specific change fostered a more engaged community by providing value beyond product promotion. 

Notably, our follower engagement rate saw a significant increase, with a 40% uptick in comments and shares, indicating that our audience appreciated the informative and interactive approach, strengthening our connection with them.

Alex Taylor, Head of Marketing, CrownTV

Integrate Interactive Polls for Audience Perspective

A significant shift that gained traction with the audience was the integration of polls as an additional interactive element in our content strategy on social media. To enhance all these statistics, we designed a survey that involved polling the followers on their most-liked workout practices, dietary choices, and fitness goals from among the clients who are in the fitness industry.

Attaining members’ active involvement in the process of content generation gave us a massive shot in the arm when it came to engagement. The polls gathered an average ratio of 80%, as, in many cases, the follower was actively involved in expressing their preferences and likes. For our location, we differentiated between the media channels by launching interactive campaigns that not only sparked conversations but also offered us valuable insight into our audience’s tastes and preferences.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Leverage Collaborative Posts with Influencers

One impactful adjustment we made to our content strategy was integrating collaborative posts with both user-generated content (UGC) and influencers. By featuring these collaborations once a month, we’ve witnessed a notable surge in our TikTok followers, and more recently, on Instagram as well. The incorporation of shared collaboration posts with influencers not only boosts our engagement but also extends our reach to their respective audiences. 

Typically, these partnerships involve compensation, whether through direct payment or product offerings such as apparel, beverages, cosmetics, and more. Alternatively, some collaborators may opt for referral-based compensation, incentivizing them to actively promote our brand or company. This strategic integration has proven highly successful, with our audience expressing genuine enthusiasm for seeing some of their favorite creators teaming up with us.

Lindsey Wolf, Marketing Manager, SportingSmiles

Incorporate Shareable, Community-Focused Content

Great marketing starts a conversation. Instead of focusing only on product marketing, include a high level of shareable content that is relatable to the communities you serve in your content strategy plans. 

People aren’t logging into their social media feeds specifically to be advertised to or to engage with brands, so it is critical to keep a good mix of pieces that specifically cultivate and uplift your communities so that you have their attention when it’s time to sell. Some examples of this are posts that will entertain them and posts that will help individuals feel seen and heard.

Fey Grimm, Social Media Manager, Starkey

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