7 Funnel-Building Tools for Automating Lead Nurturing Campaigns

Discover the most effective funnel-building tools designed to automate lead nurturing campaigns, with insights from industry leaders. Learn how platforms like HubSpot CRM, ActiveCampaign, and others are reshaping the landscape of lead engagement, segmentation, and conversion. This article provides an in-depth look at how these tools can transform your marketing strategy, straight from the experts themselves.

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HubSpot CRM Boosts Lead Engagement

I’ve found HubSpot CRM to be a game-changer for our digital marketing clients. Last year, we implemented HubSpot’s workflow automation for a struggling e-commerce client, and within 3 months, their lead engagement jumped 215% because we could trigger personalized emails based on specific website behaviors. I particularly love how it lets us score leads automatically and adjust our nurturing strategy in real-time, which has helped us maintain that personal touch even while scaling up our campaigns.

Praveen Kumar, Founder, Wild Creek Web Studio

ActiveCampaign Simplifies Lead Segmentation

I use ActiveCampaign for automating lead nurturing campaigns. It’s straightforward and fits perfectly for segmenting leads and setting up automated workflows. The drag-and-drop editor keeps things simple, and the tagging system lets me target people based on their actions or preferences. For example, if someone browses gold investment pages, I can send tailored emails about secure storage options or tax-free investing. I recommend it because it blends email marketing with CRM tools. You can track interactions, set reminders for follow-ups, and even score leads to focus on those ready to invest. It’s like having a personal assistant for your campaigns, helping you connect with the right audience without overcomplicating things.

Kate Donskaia, Marketing Manager, WealthProtector

MailerLite Enhances Customer Journey

We prioritize tools that streamline and enhance the customer journey, making every interaction meaningful and results-driven. MailerLite is our go-to funnel-building tool for automating lead-nurturing campaigns.

We recommend MailerLite because of its intuitive drag-and-drop interface and robust automation capabilities, which allow us to create tailored email sequences and mini-courses based on user behavior. Whether delivering a free PR checklist or sending a follow-up reminder about our Dream It, Earn It Planner, MailerLite helps us stay connected with our audience without sacrificing efficiency. Its affordability and easy integration with other platforms make it ideal for solopreneurs and small businesses looking to scale without breaking the bank.

Kristin Marquet, Founder & Creative Director, Marquet Media

Zoho CRM Transforms Lead Nurturing

We’ve been using Zoho CRM for the past year, and it’s completely transformed how we handle our lead nurturing process for our internet service packages. The automated drip campaigns and behavior tracking helped us increase our conversion rates by 25%, plus it saves our team about 15 hours per week that we used to spend on manual follow-ups.

Andrew Dunn, Vice President of Marketing, Zentro Internet

ClickFunnels Optimizes Sales Funnels

I recommend using ClickFunnels. I’ve worked with it extensively and find it to be one of the most effective tools for creating highly converting sales funnels. 

What I appreciate most about ClickFunnels is its drag-and-drop builder, which allows me to create optimized funnels without needing any coding knowledge. It simplifies the process of designing landing pages, sales pages, and follow-up sequences, all within one platform.

ClickFunnels excels at automating the lead nurturing process by integrating with email marketing tools and CRM systems to deliver personalized follow-ups. For example, I used ClickFunnels to set up a lead generation funnel for an online course client. After visitors opted in, they were automatically sent a series of nurturing emails that included valuable content, testimonials, and special offers. This automated sequence kept the leads engaged and gradually moved them closer to making a purchase.

Another reason I recommend ClickFunnels is the ability to track funnel performance in real-time. The platform provides detailed analytics, so I can see exactly where prospects are dropping off and adjust the funnel to improve conversion rates. This data-driven approach helps ensure that the lead nurturing process is as effective as possible.

In short, ClickFunnels is my go-to tool for building automated lead-nurturing campaigns because of its ease of use, powerful automation features, and comprehensive analytics. These features make it easy to optimize and convert leads into customers.

Georgi Petrov, CMO, AIG MARKETER

Keap Increases Consultation Bookings

For our law firm clients, I’ve found Keap (formerly Infusionsoft) to be incredibly effective for nurturing potential clients through different legal service interests. We recently helped a family law practice increase their consultation bookings by 30% by setting up automated follow-up sequences that share relevant case studies and FAQ content based on the prospect’s specific legal concerns. While it has a bit of a learning curve, I recommend starting with their pre-built campaign templates and then customizing them to match your firm’s unique consultation process.

Patrick Carver, CEO, Constellation Marketing

Klaviyo Improves Email Engagement

From experience in managing large-scale campaigns, Klaviyo is the most effective funnel-building tool in lead nurturing. While others are talking about the mainstream options, Klaviyo’s segmentation capabilities have been a game-changer for our automated campaigns. 

We increased email engagement by 47% using Klaviyo by creating highly targeted segments based on user behavior. For example, we created a workflow that automatically sends personalized content to subscribers based on their interaction with previous emails—if someone clicked on social media tips, they’d get more social-focused content. 

With this level of automation, we were able to convert 28% more leads into customers compared to our previous generic approach. The visual flow builder makes it easy to create complex nurture sequences without any knowledge of coding, and its analytics clearly shows which messages resonate best with which audience segments. This powerful combination of automation with detailed tracking makes it invaluable for scaling lead-nurturing efforts.

Alexander Weber, Founder, Dein Schriftgenerator

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