7 Influential Marketers and Why They Inspire Us

In this article, we explore the perspectives of seven professionals, including Community Managers and Founders, on one influential marketer they most look up to and why. From the pioneering and teaching approach of Rand Fishkin to Joe Pulizzi’s practical contributions to content marketing, discover the marketers these leaders admire the most and why.

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Influential Marketer: Rand Fishkin’s Role as an SEO Pioneer and Teacher

Rand Fishkin is admired for being a pioneer in the world of SEO, making it easier for all to understand. 

He co-founded Moz and simplified SEO for people and businesses globally. His Whiteboard Friday videos are a go-to guide.

One of the admirable qualities of Rand as an Influential Marketer is his openness about his marketing experiences, both good and bad. He is all about sharing knowledge, which is incredibly helpful.

He also discusses something he calls “The Wizard of Moz.” It’s all about prioritizing people and ensuring your marketing aids them in achieving their goals. 

Last, Rand is an outstanding teacher. He has a knack for making complex marketing concepts sound easy. His talks aren’t just informative; they’re also inspiring.

Peter Bryla, Community Manager, ResumeLab

Alex Hormozi’s Expertise and Value-Driven Approach

The Influential Marketer I look up to the most is Alex “Nothing to Sell You” Hormozi. He’s an expert in his craft, has been in the trenches for a long time, and is giving away such an incredible amount of value it’s unbelievable. I’ve taken significant learnings away from pretty much all of his content, from specific tactical ideas to mindset.

Chris Stott, Director, Seven Marketing

Seth Godin’s Innovative and Human-Centered Marketing

I look up to Seth Godin, a renowned Influential Marketer and author. The main reason is his innovative and human-centered approach to marketing. 

He emphasizes the importance of storytelling, authenticity, and building connections with customers, which I believe are key to successful marketing in today’s digital age. 

His books and blogs are full of practical wisdom and have influenced my understanding of marketing.

Lukasz Zelezny, SEO Consultant, SEO Consultant London

Bozoma Saint John’s Trailblazing in Brand-Building

Bozoma Saint John is a marketing executive known for her exceptional storytelling and brand-building skills. Her experience working with companies like PepsiCo, Apple Music, and Uber has earned her a reputation as a trailblazer in the industry. 

Bozoma’s ability to connect emotionally with audiences through interesting narratives makes her an Influential Marketer figure in modern marketing. One notable example of her expertise is when she joined Apple Music as their Head of Global Consumer Marketing. Bozoma led the charge in launching Apple Music’s first-ever advertisement campaign, featuring artists like Taylor Swift, Drake, and The Weeknd. 

Her innovative approach and the captivating storytelling in these ads successfully positioned Apple Music as a major player in the streaming industry, resonating with millions of music lovers. Bozoma Saint John’s ability to craft powerful narratives and build powerful brands makes her a marketer worth looking up to.

Ben Lau, Founder, Featured SEO Company

Jonah Berger’s Influence on Digital Marketing

For any professional venturing into the realm of digital marketing, Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger is highly recommended. This book delves into the science behind why certain content goes viral and how brands can harness these principles to their advantage. 

As one of the most Influential Marketer, Berger explains the psychological triggers that prompt individuals to share content, providing invaluable insights for marketers aiming to amplify their brand’s reach. 

At Ignited Results, many of the principles outlined in Contagious have informed our strategies, ensuring our campaigns resonate and propagate organically. For those seeking to master the nuances of digital marketing, this book is an indispensable guide.

Jon James, CEO, Ignited Results

Gary Vaynerchuk’s Impact on Social Media Engagement

The Influential Marketer I most look up to is Gary Vaynerchuk, or Gary Vee, as he’s popularly known. The guy’s a dynamo. He understands the pulse of the market and isn’t afraid to tell it like it is. What really resonates with me is his emphasis on authenticity and value-driven content. 

In a world full of noise, he teaches you how to cut through the clutter and actually connect with people. His strategies have been a game-changer for me at FlyNumber, especially with social media engagement. 

The man’s a marketing savant, and anyone serious about business should pay attention to what he’s saying.

Nader Jaber, Founder, FlyNumber

Joe Pulizzi’s Practical Contributions to Content Marketing

As an Influential Marketer, Joe Pulizzi is someone I really admire in the world of content marketing. He started the Content Marketing Institute, which offers lots of useful things for people who work in marketing.

He wrote a bunch of books about how to market things online, like “Content Inc.,” and big websites like Forbes and Entrepreneur often talk about his ideas. Joe made other businesses, like The Tilt and the Creator Economy Expo.

So, if you want simple and clear ideas on how to make good content and connect with customers online, Joe is someone you should pay attention to in 2023. Following his tips can help you make a good online marketing plan that’s different from others.

Danilo Miranda, Managing Director, Presenteverso