7 Landing Page Builders for Easily Integrating Forms and Calls to Action

Navigating the world of landing page builders can be a daunting task, but expert insights make the decision-making process clearer and more strategic. This article demystifies the process by presenting top-tier tools that integrate forms and calls to action with unparalleled ease. With advice from seasoned professionals, readers are guided towards making informed choices that cater to their unique marketing needs.

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Unbounce Saves Time and Stress

When I first needed to build a landing page for a new SEO service offering, I didn’t want to spend hours dealing with clunky, complicated builders. After trying a few options, I finally settled on Unbounce, and let me tell you, it saved me time and stress while delivering exceptional results.

I remember sitting down, knowing I needed a strong call-to-action (CTA) and a seamless way to collect lead info, but I didn’t want anything too complex or technical. With Unbounce, the drag-and-drop interface made it ridiculously easy to integrate both forms and CTAs. I simply dragged in the pre-designed blocks, customized the text, and adjusted the design to match my brand’s look, all in a matter of hours. No need for custom code or a web developer.

What truly sold me on Unbounce was how effortlessly it handled conversion-focused elements. It gave me the option to A/B test multiple versions of my CTAs and forms to see which performed best. I quickly realized that even small tweaks, like changing the button text from “Get Started” to “Unlock Your SEO Potential,” could lead to big improvements in conversion rates. And the built-in analytics allowed me to track everything in real-time, so I could make immediate adjustments if needed.

For any business leader who wants a landing page that’s easy to build, integrates forms smoothly, and drives results, Unbounce is the tool I swear by. It’s a perfect blend of simplicity and power, allowing you to create high-converting pages without the tech headaches.

Martynas Siuraitis, SEO Consultant, The SEO Consultant Agency

ClickFunnels Simplifies Lead Generation

One landing page builder that I find effective for integrating forms and calls to action (CTAs) is ClickFunnels. It simplifies the process of building high-converting landing pages by offering a drag-and-drop interface, which makes it accessible even for those with limited technical skills. ClickFunnels is specifically designed for marketers and business owners who want to focus on conversions without getting bogged down by complicated coding or design processes.

The reason I prefer ClickFunnels is that it provides seamless integration of forms and CTAs within the landing pages, which is crucial for capturing leads and encouraging desired actions. The platform offers a wide range of pre-designed templates optimized for conversions, so users can quickly set up landing pages that already have best practices built into them. These templates include strategically placed forms and CTAs, helping guide the user through the conversion process without overwhelming them.

Additionally, ClickFunnels integrates smoothly with popular email marketing and CRM tools like Mailchimp, ActiveCampaign, and HubSpot, which is essential for automating follow-ups and nurturing leads after they’ve filled out a form. The flexibility to create custom forms, collect customer information, and automatically send confirmation emails or sequences makes it a great choice for lead generation campaigns.

I’ve found that using ClickFunnels not only saves time but also improves conversion rates by streamlining the process of collecting leads and guiding them through the sales funnel.

It’s an all-in-one solution that simplifies the landing page creation process while ensuring that forms and CTAs are perfectly integrated, allowing businesses to turn more visitors into customers.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

Kajabi Integrates Forms and CTAs Seamlessly

Kajabi is an excellent landing page builder, especially for those who want a comprehensive platform beyond just landing pages. It’s an all-in-one solution that helps entrepreneurs and businesses create, market, and sell digital products. Integrating forms and calls to action (CTAs) is seamless, as Kajabi allows you to easily embed opt-in forms, contact forms, and checkout forms within your landing pages.

I prefer Kajabi because of its intuitive drag-and-drop editor, making it easy to build professional, high-converting landing pages without technical expertise. It also offers customizable CTAs, allowing me to create targeted actions based on user behavior. Kajabi is able to integrate sales funnels, email automation, and membership platforms directly into your landing page experience. This makes it an excellent choice for creating landing pages and full sales experiences that nurture leads from interest to conversion. Additionally, Kajabi’s analytics tools give me insights into how well my landing pages perform, helping me optimize my strategy over time.

Kristin Marquet, Founder & Creative Director, Marquet Media

Leadpages Offers User-Friendly Design

Leadpages is one of the easiest and most effective landing page builders for integrating forms and calls to action. It is known for its intuitive drag-and-drop interface, which allows you to design high-converting landing pages without coding. Leadpages offers various pre-built templates optimized for conversions, and adding forms or call-to-action buttons is incredibly straightforward. 

Moreover, it streamlines capturing leads by providing built-in integrations to email marketing tools, CRMs, and other platforms. I prefer Leadpages because it is user-friendly, fast, and offers real-time analytics to track performance. This feature makes it easy to fine-tune your pages and maximizes your lead-generation efforts with minimal hassle and maximum efficiency.

Fahad Khan, Digital Marketing Manager, Ubuy India

Thrive Themes Boosts Conversion Rates

Thrive Themes, because you can test different button placements and form layouts without needing a developer. Increased our conversion rates by 42% just by running quick A/B tests on button placement and form fields.

Tim Hanson, Chief Marketing Officer, Penfriend

Instapage Focuses on Optimization

Instapage, aside from its catchy name, delivers solid performance when creating landing pages with forms and CTAs. What I value most about this tool is its strong focus on optimization—not just in terms of workflow efficiency, but also in refining the final product we create with it.

With Instapage, everything is quicker. The drag-and-drop builder allows me to place and customize forms and calls to action anywhere on the page without coding. It offers pre-designed, high-converting templates with built-in forms and CTA buttons. All templates and layouts are fully customizable, allowing me to adjust colors, fonts, button sizes, and form fields. Beyond just design, Instapage makes form integration seamless by supporting multi-step forms, hidden fields for tracking, and conditional logic.

Moreover, Instapage optimizes CTA effectiveness through dynamic text replacement and A/B testing, helping me refine messaging and placement. Heatmaps track visitor journeys, revealing their clicks, scrolls, and time spent on specific sections, suggesting further adjustments. There’s also the analytical side of Instapage, which offers real-time tracking of key metrics like conversion rates, form submissions, and user engagement. Additionally, seamless integration with tools like Google Analytics, HubSpot, and Mailchimp, along with instant page loads, make Instapage a game-changer.

Nina Paczka, Career Expert & Community Manager, ResumeNow

HubSpot Aligns Marketing and Sales Efforts

HubSpot is an excellent choice for building landing pages that integrate forms and calls to action seamlessly. Its all-in-one platform approach makes it particularly appealing for businesses that want to align marketing, sales, and customer service efforts. I’d say it’s one of the top tools for this purpose, and here’s why I prefer it:

HubSpot’s landing page builder is intuitive and highly versatile. It offers a drag-and-drop editor, which allows for quick customization without needing coding skills. What sets it apart is its integration with HubSpot’s CRM, enabling users to track and segment leads instantly when forms are submitted. This connection ensures that every call to action (CTA) ties back to measurable outcomes, like email follow-ups or sales pipeline updates.

Another advantage is the range of pre-designed templates optimized for conversions, coupled with the ability to A/B test pages easily. These features allow you to experiment and refine your messaging, design, or CTAs based on real data. HubSpot also includes built-in analytics, helping you measure performance without needing external tools.

That said, if your focus is entirely on ease of use with basic needs, platforms like Unbounce can also be great options. However, HubSpot’s strength lies in its seamless integration across marketing channels, making it my preferred choice when you need a comprehensive approach to managing forms, CTAs, and lead nurturing workflows.

Jm Littman, CEO, Webheads

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