7 LinkedIn Ad Tactics for Increasing Lead Quality

In the quest to refine lead quality through LinkedIn advertising, we’ve gathered insights from seven marketing experts, including digital marketing managers and CEOs. They share specific tactics ranging from targeting decision-makers to boosting engagement with audience segmentation. Dive into these proven strategies to discover how to elevate your LinkedIn ad campaigns from the first touchpoint to the last.

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Target Decision-Makers and Integrate Channels

We significantly improved lead quality on LinkedIn by directly targeting decision-makers within specific companies. Combining this strategy with our email marketing efforts, which reached the same audience through a different channel, further enhanced our results. This integrated approach ensured that our messaging resonated effectively, resulting in higher-quality leads and better campaign performance.

Rahul Anand, Digital Marketing Manager, GMR Web Team

Personalize Ad Copy to Address Pain Points

At Startup House, we’ve found that personalizing our LinkedIn ad copy to speak directly to our target audience’s pain points and needs has significantly increased lead quality. 

By addressing their specific challenges and offering a solution in a relatable and engaging way, we’ve been able to attract higher-quality leads who are genuinely interested in our software development services. Remember, it’s not just about selling your product; it’s about connecting with your audience on a human level.

Alex Stasiak, CEO & Founder, Startup House

Enhance Lead Quality with Organic Content

I believe greatly in having organic content on our LinkedIn page. It is simple for me to think that our company’s organic LinkedIn strategy is insignificant when I am concentrating on paid tactics, but that changed after I began investing at least some time and energy into creating our company page. 

After all, our page’s follower count and the names of any connections who follow it are automatically displayed in LinkedIn ads. Our campaign’s outcomes were enhanced by the social proof and sense of trust that these two components provided.

I began by making our LinkedIn company page more optimized. 

Next, I created a straightforward organic plan and started posting audience-friendly content. Our funnel is streamlined, and our return on investment is increased when I incorporate some of our organic content into our paid campaign.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Showcase Success Stories and Testimonials

A pivotal tactic that significantly enhanced the quality of leads from our LinkedIn ads was showcasing relevant success stories and testimonials.

We tapped into the power of representation, ensuring that our content mirrored the aspirations and challenges of our target audience. By curating and highlighting success stories that aligned with the specific goals and obstacles of our ideal buyers, we were able to resonate more deeply with potential clients.

This strategy not only improved our lead quality but also strengthened our brand’s credibility and trustworthiness.

Marco Genaro Palma, Chief Marketing Officer, PRLab

Increase Lead Quality with High-Value Magnets

I’ve used lead magnets successfully to increase my lead quality. A typical LinkedIn lead is generic and not very useful. But when you connect with leads through high-quality lead magnets, you create meaningful interactions. Instead of asking for contact information, you offer solutions to a specific problem. This step increases the chances of drawing only your target audience.

For instance, you can provide a valuable e-book with tutorials on improving a startup’s SEO in exchange for contact details. Similarly, you can have offerings like research-backed papers or design templates for social media. While the approach builds trust with your customers, it also establishes you as an expert in this niche. You’re creating relationships by adding value to your customers’ lives, which is bound to increase conversions and profits for your business.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Capture Leads with LinkedIn’s Gen Forms

We utilized LinkedIn’s Lead Gen Forms attached to our ads, specifically targeting audiences based on job titles and industries closely aligned with our ideal customer profile. 

This tactic streamlined the lead-capture process, allowing prospects to submit their information directly through LinkedIn, which boasts high accuracy and relevance due to its professional context. The specificity of targeting job titles and industries ensured we attracted leads with a genuine interest and need for our custom athleisure products. 

As a result, we observed a 50% increase in lead quality, with a higher conversion rate from inquiry to sale, making it a highly effective strategy for B2B marketing on LinkedIn.

Nicolas Krauss, Founder and CEO, dasFlow Custom Sublimation Apparel

Boost Engagement with Audience Segmentation

Utilizing targeted audience segmentation in LinkedIn ads has proven to be one of the most impactful strategies for enhancing lead quality. 

By dividing your audience into distinct groups based on demographics, interests, and behaviors, you can craft personalized ads that truly resonate with each segment. This approach not only attracts the appropriate leads but also boosts engagement and conversion rates, ultimately improving the effectiveness of your ads. For example, if you are targeting a B2B audience, you can segment them by job titles, company size, and industry. 

By doing so, you can create separate ad campaigns for each group with tailored messaging that addresses their pain points and offers solutions specific to their needs. This not only helps to capture the attention of your target audience but also ensures that the leads you generate are more likely to convert into paying customers.

Pavel Khaykin, Founder & CEO, Pavel Buys Houses

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