7 Key Questions to Ask on a Growth Marketer Interview

In the quest to understand the best questions to ask during a Growth Marketer Interview, we turned to seven industry professionals, including founders and CEOs, for their insights. From assessing initiative and strategic thinking to seeing adaptability in the digital marketing landscape, these experts share the key questions they ask to identify the best candidates.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Assessing Initiative and Strategic Thinking on a Growth Marketer Interview

When on a growth marketer interview, I like to ask, “Can you walk me through a time when you identified a new growth opportunity and how you went from idea to execution—and what the results were?”

This question helps gauge their initiative, strategic thinking, and effectiveness in executing growth strategies. It also provides insight into their ability to analyze data, adapt to findings, and deliver measurable outcomes, which are crucial components of a successful growth marketer’s skill set.

Aaron Friedman, Founder, AMF Creative

Gauging Practical Experience and Results

One key question I always ask during a growth marketer interview is, “What has been your biggest growth win to date?” This question helps me gauge their practical experience and their ability to drive tangible results. It not only reveals their past successes but also their problem-solving skills and the strategies they’ve used to achieve growth. 

It’s important to have someone on the team who’s been in the trenches and knows what it takes to make things happen, and this question helps me get a sense of their track record.

Johannes Larsson, Founder and CEO, JohannesLarsson.com

Evaluating Resourcefulness and Creativity

“Can you share a hack or low-cost strategy that allowed you to deliver results when working with a limited budget?”

This question during a growth marketer interview should appear on every recruiter’s bucket list. Why?

First, it assesses the candidate’s resourcefulness in optimizing limited resources—a critical skill, as growth marketers often have to perform magic tricks when utilizing low budgets. Thus, the response reveals a person’s capacity to adapt to changing circumstances and achieve goals. It demonstrates their ability to spot expansion prospects when more conventional, expensive approaches might not be feasible.

There’s more, though. The answer speaks a lot about a person’s creativity and the ability to think outside the box, and therefore, generate innovative ideas. It also aids in the interviewer’s assessment of the applicant’s capacity to convert concepts into real-world, quantifiable outcomes.

Ultimately, the response proves the value the candidate during a growth marketer interview can bring to the company.

Nina Paczka, Community Manager, Resume Now

Understanding Organic Business Growth

When in a growth marketer interview, I would like to hear about how they would suggest growing a business organically. 

In my opinion, their answer would give me a really good insight into their knowledge and abilities to grow the business in a sustainable and cost-effective way. It allows them to outline a tailored approach that encompasses content marketing, SEO, social engagement, customer retention, referral programs, partnerships, community building, data analysis, and innovation.

Katharine Gallagher, Professional Growth Specialist- Education, Career, Recruitment, Productivity, Business, katharinegallagher.com

Approaching Growth Hypothesis Testing

During a growth marketer interview, I asked, “How do you prioritize and test your growth hypotheses?” This question is key to understanding their strategic thinking and approach to experimentation. It reveals how they identify opportunities, design tests, measure results, and scale successful tactics. Their answer provides insight into their problem-solving skills and their ability to drive sustainable growth.

Fahd Khan, Director of Marketing and Technology, JetLevel Charter Flights

Gaining Insights from Past Achievements

When hiring, the one question I may ask during a growth marketer interview is, “How have you driven results for a similar type of business?”

Examining how a growth marketer has influenced a similar type of business can offer us valuable insights into what they could bring to the table. By taking a close look at their past achievements, we can see the real-world advantages of their strategies and fine-tune our own approach accordingly. 

This analysis reveals the practicality of their methods and gives us ideas on how to tailor them to our unique goals. Instead of delving into hypothetical scenarios, we get to dive into their proven track record, drawing wisdom from their experiences. This question fosters a straightforward conversation about concrete results, providing us with practical knowledge we can directly apply to our growth efforts.

Travis Willis, Director of Customer Success, Aspire

Seeing Adaptability in Digital Marketing Landscape

When doing a growth marketer interview, a question that always finds its way into my discussions revolves around adaptability and learning. I’d ask something like:

“In the ever-evolving landscape of digital marketing, strategies and platforms are constantly changing. Can you share a specific instance where you had to quickly adapt to a significant shift in the marketing ecosystem? What did you learn from that experience, and how did it contribute to the success of the campaign or project?”

This question is designed to assess not only their technical skills but also their ability to navigate ambiguity and stay ahead of the curve. The field of growth marketing demands continuous learning and a proactive approach to changes in algorithms, consumer behavior, and emerging technologies. I’m keen on candidates who view challenges as opportunities to grow and can demonstrate real-world examples of their agility and adaptability.

Sai Blackbyrn, CEO, Coach Foundation

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!