7 Reputation Management Software for Improving Online Reviews

In an age where online reputation can make or break a business, discovering the best tools for managing reviews is critical. Industry leaders, including a Marketing Expert and a CEO, share their insights on this vital topic. From the simplicity of Trustpilot’s review management to the real-time alerts offered by Google Alerts, this article covers it all. With seven expert insights, these tips provide a comprehensive guide to improving online reviews.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Trustpilot Simplifies Review Management

We’ve found Trustpilot to be effective in improving online reviews. It integrates smoothly with our website and email marketing campaigns, encouraging clients to leave feedback after completing a project. The platform’s automated review-request system simplifies the process, making gathering and displaying positive reviews easier. It also helps address negative feedback quickly, turning potential issues into learning opportunities and building client trust.

Shane McEvoy, MD, Flycast Media

Mention Tracks and Responds Quickly

We use Mention for this. It allows us to track any mentions of our business across multiple social media platforms and also includes useful analytics and social media management tools. Mention by itself helps us stay aware of the positive and negative reviews we’re getting, but the real key to our success here is quickly responding to these reviews. We’ll follow up on any review within one hour during business hours, amplifying the good ones and working with unhappy customers on the bad ones.

Nick Valentino, VP of Market Operations, Bellhop

BirdEye Enhances Review Monitoring

We’ve found that BirdEye has been a fantastic tool for improving our online reviews. Its user-friendly interface makes it easy for us to request feedback from clients after they’ve utilized our services, which has led to a significant uptick in reviews. What I really appreciate is the platform’s ability to monitor reviews across multiple sites, allowing us to respond quickly and professionally—no matter where the feedback is posted.

Plus, the insights we gain from the analytics help us understand trends and areas for improvement, enabling us to refine our services and better meet our clients’ needs. Overall, BirdEye has been instrumental in helping us build a positive online presence!

Sehrish Aslam, Marketing Expert, US Grants

ReviewTrackers Identifies and Resolves Issues

I rely on reputation management software to gain insights into our online reviews and make data-driven decisions. We’ve used platforms like ReviewTrackers and Grade.us, which provide an easy way to monitor reviews across all major sites.

For example, a few years back we saw a sudden influx of negative Google reviews that tanked our rating. Using ReviewTrackers, I was able to analyze the reviews and spot a trend—most complaints were about slow response times from our customer service team. We addressed the issue, made some internal changes, and replied to each review with an apology and update. Within a month, our average rating climbed back up, and we had far fewer negative reviews.

Reputation management software allows me to stay on top of reviews in real time and engage with reviewers. Even a single negative review can damage trust in a brand, so quick and thoughtful responses are key. We now have alerts set up to notify us as soon as a new review is posted and aim to reply within 24 hours. Our responsiveness and transparency have transformed negative experiences into opportunities to build goodwill and loyalty.

Dan O’Keeffe, Owner, SPX Marketing LLC

Google Alerts Offers Instant Notifications

I’ve been working in marketing and online reputation management for several years, and I’ve learned that picking the right tools is crucial to boosting online reviews and keeping your brand image shining bright!

We trust Google Alerts to keep tabs on what’s being said about our clients. It’s an obvious one, but it’s a real game-changer because it lets us know instantly when our client’s (or our) name appears online, so we can quickly address what’s being said (good and bad).

We also make use of platforms like Mention and Sprout Social to refine our technique. These tools are built with features like sentiment analysis and automated reporting that really make a difference. With sentiment analysis, for example, we get to see not just how often our clients are mentioned, but how people feel about them. This kind of information is valuable when it comes to responding appropriately.

From my experience, actively using these tools can really improve online reviews and how people perceive your brand. Staying proactive and responsive helps us support our clients in managing their reputations and build lasting, meaningful connections with their communities. This is absolutely vital in online reputation management, and these tools help us accomplish that.

Chris Hinman, CEO, TheBestReputation

Podium Streamlines Patient Feedback

We’ve found Podium to be an invaluable tool for managing our online reputation and improving client reviews. With over 30 years of experience in physiotherapy and a deep understanding of patient care, I’ve always prioritized open communication with clients. However, as our clinic grew, it became clear that we needed a more systematic way to gather feedback and encourage positive reviews. 

Podium has helped streamline this process by making it easy for patients to leave reviews immediately after their appointments, while their experience is still fresh in their minds. This approach has significantly boosted the volume and quality of our online feedback, improving our visibility and reputation on platforms like Google.

An example of how this has worked well is a recent situation where a long-term patient, who had struggled with chronic back pain, shared her success story. After receiving personalized care from our multidisciplinary team, she was prompted by Podium to leave a review. Because of the simplicity of the platform and the quality of her experience, she posted a glowing, detailed review that highlighted not only her recovery but also the holistic care she received. 

This kind of feedback has been instrumental in attracting new clients, and it wouldn’t have been possible without a reputation management system in place. By leveraging my experience in understanding patient needs and my qualifications in managing large clinics, we’ve been able to create a seamless process that not only improves our care but also our online presence. 

Peter Hunt, Director & Physiotherapist at The Alignment Studio, The Alignment Studio

Reputation.com Boosts Local SEO and Reviews

For reputation management, Reputation.com has been a real asset. Unlike basic review platforms, it offers automated requests for customer feedback right after a service is completed. This instant engagement captures the most authentic responses while the experience is fresh, leading to higher review rates and more accurate reflections of our work. 

The real value, though, lies in its AI-driven sentiment analysis, which helps us spot trends in customer satisfaction across our locations. This insight allows us to make targeted improvements quickly—whether it’s adjusting scheduling or tweaking communication practices.

Another underrated feature is its ability to integrate with local SEO efforts. The software ensures that our positive reviews show up in local search results, helping to build credibility in specific neighborhoods like Chelsea or Greenwich. People don’t always realize that a good review strategy can also boost your search visibility, giving you a double win with both reputation and marketing. 

The system even has multilingual capabilities, which helps us connect better with London’s diverse customer base, allowing smoother interactions with non-native speakers. This kind of attention to detail goes a long way in building trust with clients, which ultimately reflects in the strength of our reviews.

Laurie Williams, Founder, Man And Van Greenwich

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!