8 Effective Ways to Use Instagram Stories for Driving Traffic to Your Landing Page

In the dynamic world of social media marketing, we’ve gathered insights from eight digital marketing and content creation professionals on leveraging Instagram Stories to boost landing page traffic. From showcasing real customers to creating a personal connection, these experts share their successful strategies and outcomes.

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Showcase Real Customers in Stories

You’ve seen our products on our gorgeous models, but… how about on you? Or better yet, you in motion! Our approach to utilizing Instagram Stories to drive traffic to our website is by showcasing real customers wearing our products and linking directly to the product-specific page. Not only does this organic, user-generated content further promote our products, but it also helps our audience visualize the products on a variety of body types and sizes.

Establishing this connection with our community increases trust in our brand mission of designing clothing made to function.

Lexi King, Sr. Manager of Social Media & Brand Awareness, POPFLEX Active

Provide Valuable Insights or Exclusive Previews

I have been fortunate enough to be associated with a truly innovative SaaS business venture, TeknikForce. As a Content Creator and Marketer, I have carried out several campaigns across different social media platforms. Some worked out, and some not so much. Instagram Stories to boost traffic on landing pages was a successful one for sure!

The approach my team and I took involved crafting compelling stories that provide valuable insights or exclusive previews of our newest product features. Instead of just sharing static images or videos, we used features like polls, quizzes, and swipe-up links to guide viewers to our landing pages, where they could learn more or sign up for a free trial.

The results have been impressive. We had a 15% increase in landing page traffic in the first month, and it has only increased from then on.

Other metrics, such as user engagement, click-through rates, and time spent on a page, have experienced a noticeable uptick.

This approach has allowed us to effectively highlight the unique features and benefits of our SaaS products in a visually appealing and interactive way, resonating well with our target audience on Instagram.

Taniya Dutta, Content Creator, TeknikForce

Combine Visuals and Concise Messaging

Harnessing the power of Instagram Stories, I strategically crafted a compelling narrative to drive traffic toward my client’s donation page (also a type of landing page) during a match-donation campaign. Through captivating visuals, concise messaging, and strategic use of interactive features, we engaged our audience effectively. 

By showcasing impactful stories about the cause and highlighting the urgency of the campaign, we created a sense of community and urgency among our followers. Additionally, leveraging user-generated content and testimonials further bolstered credibility and authenticity. 

As a result of these efforts, we successfully raised a total of $15,000 (which was the overall goal), demonstrating the potency of Instagram Stories as a tool for social impact and fundraising within the nonprofit sector.

Gina Stockdall, Nonprofit Marketing CEO, Marilyn Jeanne Designs, LLC

Use Aesthetic Stories with Direct CTAs

Instagram stories are important for driving people to your landing page because a broader audience views stories. I have made efficient and aesthetic stories that mention clicking to the next page for important information. 

Providing the link in the story or a quick note of, “Hey, make sure to check out our main page for information,” these things have driven up views and main page traffic.

Lindsay Forester, Kids Ministry and Social Media Manager, SeaCoast Grace Church

Incorporate Swipe-ups or Bio Clicks

Adding a link to my website or blog in my Instagram bio is the one thing I always do for my Instagram stories to increase traffic to those places. After that, I may make an Instagram story urging my followers to visit our website or blog by clicking the link in the profile.

In the narrative, I also incorporate calls to action like “Swipe up to visit our website” or “Click the link in our bio to learn more.” To keep track of the stories that have received the most clicks, I also utilize our highlights. This is a fantastic method for me to extend the life of our stories and keep them up to date, too. 

I was able to get almost 5% of my followers to click on the link, and a few of them ended up looking at our website and checking out the services section. I know it’s not too much, but it’s something.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Try Interactive Sneak Peeks 

In a campaign designed to drive traffic to a new product launch landing page, we leveraged Instagram Stories by implementing a series of interactive and visually appealing stories. These stories included sneak peeks of the product, customer testimonials, and exclusive behind-the-scenes content, all culminating with a clear call-to-action (CTA) to “Swipe Up” to learn more or purchase. 

To enhance engagement, we utilized polls, questions, and countdown stickers. The outcome was a significant uptick in landing page traffic, with analytics showing over 30% of the clicks coming directly from the “Swipe Up” feature. This strategy not only increased direct traffic but also heightened overall product awareness and anticipation, contributing to a successful product launch.

Omer Lewinsohn, General Manager, Marketing Expert, Management.org

Focus on Limited-Time Offers 

We utilized Instagram Stories to promote a limited-time offer on our new line of eco-friendly athleisure wear, directing viewers to a landing page where they could learn more and make a purchase. The Stories featured engaging visuals of the apparel in action, with swipe-up links for easy navigation to the site. 

We also included a countdown sticker to create urgency and highlighted customer testimonials for credibility. This approach led to a 35% increase in traffic to the landing page and a 20% rise in sales of the featured line during the campaign period. The success of this strategy highlighted the power of combining compelling visuals, direct calls to action, and a sense of urgency to drive traffic and conversions through Instagram Stories.

Nicolas Krauss, Founder and CEO, dasFlow Custom Sublimation Apparel

Create a Personal Connection

We’ve harnessed the power of Instagram Stories to drive substantial traffic to our new eco-friendly product launch landing page. By crafting compelling, visually appealing stories that highlighted the unique benefits of our products and their environmental impact, we managed to generate curiosity and interest among our followers. We included swipe-up links directly to the landing page for easy access.

We also utilized countdown stickers for product release dates, and question stickers to engage with our audience directly, asking for their opinions on eco-friendly cleaning practices. This approach not only increased our landing page traffic by 40% but also significantly boosted our product pre-orders. The direct engagement from the stories created a personal connection with our audience, fostering trust and excitement around our product launch.

Steven Renn, Co-Founder, ACTIVE Clean

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