8 Innovative Campaigns that Boosted Engagement With User-Generated Content

In the dynamic world of digital marketing, user-generated content (UGC) can be a game-changer for engagement. We’ve gathered insights from Digital Marketing Specialists to Directors, presenting eight unique campaigns that transformed UGC into a powerful tool. From an interactive “Fit Adventure” campaign to a private-jet experience live feed, discover how these professionals harnessed the creativity of users to elevate their brand’s presence.

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Interactive “Fit Adventure” UGC Campaign

“Fit Adventure” is an engaging campaign launched by us, aimed at boosting brand interaction through user-generated content (UGC). Participants are encouraged to share their fitness journeys using #FitAdventure. Unique monthly prizes, like exclusive workout gear and wellness retreats, incentivize involvement. 

The campaign stands out for its innovative use of UGC, transforming it into interactive experiences. This includes curated galleries of user workouts, interactive maps highlighting fitness locations, and virtual reality experiences immersing viewers in shared fitness adventures. 

Collaborations with fitness influencers add value, with live Q&A sessions and expert advice. Through inventive UGC integration, “Fit Adventure” not only enhances brand engagement but also fosters a vibrant fitness community, promoting authenticity and customer loyalty.

Divya Ghughatyal, Digital Marketing Specialist, Gleantap

AI Agent Showcase by Users

We dove into the exciting world of AI with a campaign that shone a spotlight on the ingenious AI agents created by our users. These weren’t just any virtual assistants; they were custom-built by our community members to tackle specific tasks and streamline their workflows in ways we hadn’t even imagined. From organizing tasks to generating content and even automating research, these AI agents showcased the creativity and ingenuity of our users.

This initiative didn’t just boost engagement; it became a treasure trove of real-world AI applications, inspiring others to explore the potential of AI in their own work. It was a testament to the power of community innovation, highlighting the diverse and personalized ways AI can make our lives easier and our work more efficient. Seeing our users share their AI agent success stories was truly inspiring, reminding us all of the limitless possibilities that AI brings to the table.

John Xie, Co-Founder and CEO, Taskade

Pet-Inclusive Home-Office UGC

We launched a campaign encouraging users to share their home-office setups featuring our products, with a twist: we asked them to include their pets in the scene. This unique angle tapped into the love for pets and remote-work culture, resulting in a flood of creative and engaging content. 

The campaign, hashtagged #PetsOfCrownTV, not only significantly boosted engagement but also humanized our brand, creating a relatable and vibrant online community. It was a delightful showcase of our products in real, joyful environments.

Alex Taylor, Head of Marketing, CrownTV

Weekly Yelp Review Engagement

Utilizing weekly customer reviews sourced from Yelp proved to be a highly effective strategy for boosting engagement for a local restaurant. By strategically incorporating them into the content calendar, I witnessed a notable increase in interaction. 

The repetitive inclusion of these reviews led to heightened levels of comments and reactions, ultimately driving greater engagement.

Monica Warren, Digital Marketing Specialist

Storytelling Through User Content

A campaign that really stands out is one based on involving user-generated content (UGC) to craft an engaging story in an interactive format on different social media platforms. We invited followers to upload pictures or videos illustrating their interactions with the item, prompted community-distinguished storytelling, and it all shaped into an appealing visual story.

Such an approach proved effective in terms of audience involvement; our engagement rates grew twice compared to the previous marketing actions. Besides that, stories created by users were generated to increase the share rate by 30%. Therefore, the campaign’s high tide could be achieved organically.

Through this application of UGC, we created a sense of community among our viewers, and as a result, we managed to make our brand stand out and attract users. This technique showed how an original story and significant user participation can influence the deep rapport of the audience with a brand.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Van Gogh’s “Empty Frames” Engagement

One campaign that effectively utilized user-generated content to boost engagement is the “Empty Frames” campaign by the Van Gogh Museum in Amsterdam. The Van Gogh Museum launched the “Empty Frames” campaign in 2017 to promote an upcoming exhibition titled “Van Gogh’s Bedrooms.” The campaign creatively engaged visitors by placing empty frames throughout Amsterdam.

These frames were designed as interactive installations that allowed people to step inside and immerse themselves in Van Gogh’s famous bedroom scenes. Participants were encouraged to express their creativity and use their smartphones to capture photos and videos within the frames, incorporating elements of the surrounding environment to create their own unique interpretations.

By sharing their creations on social media platforms using the hashtag #EmptyFrames, participants became brand ambassadors, amplifying the campaign’s reach and generating excitement for the museum’s upcoming exhibition. The museum further bolstered community engagement by actively reposting and sharing select user-generated content, fostering collaboration and anticipation among participants and potential visitors.

Naima Ch, Co-Founder and Chief Marketing Officer (CMO), Set Alarm Online

Live SaaS Product Launch Fiesta

At our organization, we pride ourselves on pushing the boundaries of conventional marketing strategies, leveraging UGC in innovative ways that not only foster engagement but also build deeper connections with our audience. Here is one distinct campaign where we took UGC to the next level:

The Virtual Product Launch Fiesta: For a SaaS client launching a new software tool, we orchestrated a virtual launch event where users were encouraged to share their first impressions and experiences using the software in real-time. 

Rather than conventional testimonials, participants created live video reviews and walkthroughs, which we streamed across multiple platforms. This approach turned a standard product launch into an interactive experience, generating buzz and providing immediate, authentic feedback that resonated with potential customers.

Marc Bishop, Director, Wytlabs

Private-Jet Experience Live Feed

We launched a campaign inviting clients to share their unique private-jet travel experiences using a specific hashtag. The innovative twist was integrating a live social-media feed on our website, showcasing these stories in real time. This not only provided authentic, peer-driven content but also created a dynamic, interactive element on our site. 

Engagement soared as clients were excited to see their experiences featured, encouraging more submissions. This strategy amplified our online presence, fostered a sense of community among clients, and showcased the diverse, personalized experiences our charter service offers.

Fahd Khan, Director of Marketing and Technology, JetLevel Aviation

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